Compared with FAW Hongqi, BYD and Dongfeng Honda and other car companies taking the lead in publishing report cards, Great Wall Motor's sales in the first month of 2022 were announced a little late, although Great Wall Motor's monthly sales in January exceeded 110,000 units, but there was also a year-on-year decline of 19.59%. The first month of the year started well, which is a compliment to Great Wall Motors, but it can also be seen from the year-on-year decline that its market pressure is not small.
According to the sales volume released by Great Wall Motors, in January 2022, Great Wall Motors' monthly sales including Haval, Euler, Tanks and Pickup trucks reached 111778 units, down 19.59% year-on-year; overseas sales were 12,750 units, an increase of 16.2% year-on-year. Overall, great wall motor's market performance in the first month of the year is still good, and overseas exports are also a major highlight.
Specific to the sales of its major brands, in January, the Haval brand sold 70228 units per month, down 25.66% year-on-year; Weipai sold 5098 units per month, down 57.58% year-on-year; tank 300 monthly sales of 10363 units, an increase of 72.2%; Euler monthly sales of 13229 units, an increase of 28.9%; pickup trucks sold 12860 units per month, including 10059 Great Wall cannon sales. It is not difficult to see from the sales data that the market performance of Weipai is not too ideal.
As the soaring brand of Great Wall Motors, Weipai did not form a market heat of tank brands, nor did it have "explosive" models to support, which to a large extent restricts the market position of Weipai, although the strength of Weipai's product models is also very strong, but the coldness of market performance will also cause certain damage to the influence of the brand, whether Weipai can come up with "explosive" products to enhance the reputation of the brand in 2022, we wait and see.
From the establishment of the Euler brand to the present, Euler's market performance has made great progress, however, from Euler's past sales, Euler has also entered a sales bottleneck period, after all, there are more and more competitors, Euler urgently needs new models to increase sales, highlighting the hard-won market position. Needless to say, the foundation of Great Wall Motors, even if the market performance has fluctuated, is within its control.
As one of the more popular brands under Great Wall Motors, the tank brand can be said to be the new sales growth point of Great Wall Motors, with the Tank 300, which is on sale, it has won most of the hardcore off-road market, and its strong market performance really makes Pajero, Prado and JEEP envious. In January 2022, the tank 300 sold 10,363 units in January, an increase of 72.2% year-on-year. Next, the Tank 500 will be listed, and the tank brand will usher in a peak in sales.
The biggest sales hero of Great Wall Motors is the Haval brand, the "national god car" Haval H6 is thriving, it can be said that it is a "banner" in the field of SUVs, although haval H6 has maintained a sales hegemony for many years, but the pressure it faces is also relatively large. It is necessary to break the wrist with domestic cars such as CS75, but also to compete with joint venture cars such as CR-V, and it can be said that the burden on the shoulders of Haval H6 is too heavy. In January, Haval H sold 35,570 units in June, and Xiaosheng Changan's CS75 and CS55.
Express brother comments: In fact, Great Wall Motors also knows that it has entered a bottleneck period of sales, and is constantly looking for new breakthroughs, whether it is the active layout of the domestic market, or going abroad to open up overseas markets, Great Wall Motors is trying, it can be said that there are gains and frustrations. However, in the white-hot market competition, the market opportunity is fleeting, for Great Wall Motors, every step must be smooth, you say?
Warm reminder Unauthorized reproduction is refused. Image source network, owned by the original author. Interesting and hot, from the subtle changes to interpret the domestic car market. For more exciting content, please check out the most influential self-media in Central China: Auto Express