Lead
"American Spring Festival Gala" automotive advertisement,
Spelling is the price,
Compared to production and creativity,
What we get is that we help them spread for free.
At 3:30 p.m. Western Time on February 13, the 56th Super Bowl came to an end, and the Los Angeles Rams, who played at home, defeated the Cincinnati Tigers 23:20 to regain the championship trophy after 22 years.
The Super Bowl is an annual championship game for the National Football League (NFL), with the participating teams as the Season's American League Champions and the National Football Federation Champions, with the winner known as the "World Champions." The Super Bowl is usually held on the last Sunday in January or the first Sunday in February, which is called Super Bowl Sunday.
The Super Bowl has been the nation's highest-rated television show for years and has gradually become an unofficial national holiday. Before and after the Super Bowl, there will be a lot of pop singers and musicians performing.
Such a super popular occasion, how can it be less involved in advertisers! Traditionally, automakers and automotive-related service providers pay a lot of money to broadcast advertisements at preferred times. Naturally, the advertising itself is also meticulously crafted and creative.
This year's Super Bowl ad prices hit new highs, with multiple companies rumored to have paid at least $6.5 million for 30-second ads.
We've selected 10 car-related advertising videos for you to laugh at after dinner.
Toyota
If you understand the English idiom "Keep up with Johneses", you can understand why Toyota uses this phrase as the main line of this advertisement. The original meaning is "others have, I also want to have", others open Toyota TUNDRA electric pickup, I also want to "keep up with Johneses"!
Bmw
Zeus, played by Schwarzenegger, and his wife Hera announce to the gods that they are retiring. After Poseidon asked where to go, a bolt of lightning came to Palm Springs, California. After Zeus retired, he was very unaccustomed to human life, and a series of ridiculous things happened. In the end, it was BMW iX that helped Zeus find the "catch-up" of the incoming call.
GM
The sci-fi comedy Automation Powers is a household name in the United States. The protagonist, Dr. Evil, Evil) announced that it had captured GM. From this, they can use the universal Ultium platform. Why is it so urgent? Because Dr. Evil became the second threat in the world...
nowadays
It is really not easy for human beings to develop from barbarism to the present. From language, transportation, maps, black-and-white TV, telephones, all the way to the modern IONIQ5.
Kia
The $299 electric device pet dog found that the owner had fully charged the Kia car and drove straight away. Seeking the Lord' heart, it flew over the wall, and at the moment when it was about to enter the arms of its master, it ran out of electricity. After the host recharged it, they were reunited...
Nissan
Actor Eugene Levy met Actress Brie Larson, who drove NISSN Z, on set. This action blockbuster unfolds. After winning the award, Brie Larson did not forget to grab the Nissan electric car ARIYA...
Polar Star 2
The ad for Polestar 2 is concise and straightforward, with no storyline. A word: "Talk less nonsense, go straight to the dry goods!" ”
Carvana
Used car dealer Carvana's ads are grounded. The fat mom tells the story of buying a cheap and good used car with the help of Carvana's sister Susan in different scenes. At present, due to the joint effect of the soaring CPI and the lack of core production, the price of used cars in the United States has soared, and this advertisement can be described as a direct hit to the pain point.
Vroom
Another online used car dealer advertised a fake Broadway model. Black girls sell their cars online and never have to encounter unreliable receivers again.
Wallbox
On May 20, 2012, the young man Seth T. was knocked down by lightning, and then, after being bitten by a snake for ten years, he was afraid of the well rope, until he met the electric car charging equipment manufacturer Wallbox.