Zhong Xuegao's founder's live broadcast room was launched, and the number of fans was only 88! once responded to "selling sweet potatoes to pay off debts": I will always admit my account and repay the money little by little...

National Business Daily

2024-05-27 21:27Posted on the official account of Sichuan Daily Economic News

Edited: Huang Sheng

On May 27th, the editor found that Lin Sheng, the founder of Zhongxuegao, quietly opened a Taobao live broadcast account, the name of the live broadcast account is "Zhongxuegao Laolin", and the signature is "Make products well, repay debts well, and be together", the live broadcast room has been launched, the number of fans is only 88, and the anchor is introducing products.

According to the surging news, Zhong Xuegao in the live broadcast room said that there is indeed a plan to repay debts through live broadcasting, and the broadcast will officially start on May 28, when Lin Sheng will bring goods to the live broadcast room.

According to Blue Whale News on May 15, when Lin Sheng was a guest in the live broadcast room of Wu Xiaobo's channel a few days ago, some netizens shouted "pay back" in the comment area of the live broadcast room. Lin Sheng responded that whether he sells ice cream or sweet potatoes, he will pay back the money of employees and suppliers little by little, and will always admit this account.

During the live broadcast, Lin Sheng also mentioned that the lawyer had suggested replacing Zhong Xuegao's legal person, but he refused. When asked about the specific way to repay debts, Lin Sheng said that the company may get involved in new businesses such as live broadcasting.

On April 21, according to Sina Finance CEO Deng Qingxu's Weibo content, Lin Sheng, the founder of Zhongxuegao, took a green train to Beijing overnight after being "restricted".

On the evening of the 21st, Lin Sheng posted on Weibo: "I didn't expect that a promise between my friends was on the hot search on Weibo. Although Zhong Xuegao is currently facing many difficulties, our determination to strive for change and take responsibility has not changed. Make every effort to make the country prosperous, shoulder the responsibility to employees, partners and society! ”

According to the China Enforcement Information Disclosure Network, on March 11, the Shanghai Jiading District People's Court issued a consumption restriction order, Zhongxuegao Food (Shanghai) Co., Ltd. (hereinafter referred to as Zhongxuegao) and its legal representative Lin Sheng were restricted from high consumption for "failing to perform the payment obligations determined by the effective legal documents within the period specified in the enforcement notice".

According to public information, Zhong Xuegao was established in 2018 and used the three surnames "Zhong", "Xue" and "Gao" in the hundred surnames to form a brand name, which means "Chinese ice cream".

Image source: Zhong Xuegao Weibo

At the beginning of its establishment, Zhongxuegao established to take the high-end route, pursuing less and refining, and its conventional ice cream products were basically priced between 13-18 yuan.

In 2018, Zhong Xuegao launched the "Ecuador Pink Diamond" ice cream, the price was 66 yuan / piece, limited sale, on the day of Double 11, the launch of 20,000 copies of "Ecuador Pink Diamond" ice cream was sold out within 15 hours of being put on the shelves. Zhong Xuegao also became an instant hit and became a representative of high-end ice cream, known as the "Hermes of the ice cream industry", and became an Internet celebrity ice cream that young people rushed to check in.

In 2021, Zhong Xuegao proposed to redefine ice cream with a dessert strategy, and launched four new products that year: "Zhimei Longli", "Xingyu Nian", "Heyou Cheese" and "Pear Blossom Fall", of which "Zhimei Longli" is priced at 88 yuan / box, "Xingyu Nian" is priced at 68 yuan / box, "He You Cheese" is priced at 88 yuan / box, and "Pear Blossom Fall" is priced at 78 yuan / box, and this series of products has been fried by the scalper market to 160-200 yuan a box due to limited sales.

The sales of Zhongxuegao products, which attract consumers' attention with high prices, national style, and limited sales, have risen rapidly. 16 months after the establishment of Zhongxuegao, the revenue exceeded 100 million yuan, in 2021, Zhongxuegao sold a total of 152 million ice cream, and in 2022, in just 5 months, Zhongxuegao's ice cream shipped out of the warehouse will be 220 million pieces.

However, because of the high price, Zhong Xuegao has repeatedly fallen into the whirlpool of negative public opinion such as "ice cream assassin" and "sky-high ice cream", and has almost become the target of public criticism.

The daily economic news is synthesized from the surging news, blue whale news, China executive information disclosure network, daily economic news (reporter: Huanghai), and public information

National Business Daily

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