One person leads a city on fire, who is the real promoter behind Guo Youcai's explosion?

Movie Rotten Tomatoes 1

2024-05-27 20:53Posted in Shanghai Entertainment Creators

This was Heze South Station a month ago.

This is the current Heze South Station.

For a railway station that has been out of service for a long time, in just 30 days, from a crowd of people to a buzz, all thanks to a new Internet celebrity, Guo Youcai.

In the past two days, the words "Guo Youcai" have frequently appeared in the newspapers, making the general public very curious: Who is he and what has he done?

In fact, Guo Youcai is just a grassroots Internet celebrity who has just risen.

In Heze, Shandong, an unknown place, Guo Youcai's popularity instantly changed the tourism ecology of the entire Heze.

Internet celebrities from all over the country have come one after another, Heze South Station has been renovated, Guo Youcai has been appointed as a cultural ambassador, and like Zibo barbecue, the myth of a small city rising due to traffic seems to be continuing.

What is the story of Guo Youcai, and what secrets are hidden in his success? From penniless to millions a day, what kind of existence should Internet celebrities be in the current society?

With these questions, Tomato Jun had an in-depth understanding of Guo Youcai, and only then did he discover that behind this phenomenon, there is an inhumane grass snake gray line.

01, 10 million fans in 9 days, super Internet celebrities are so fast

Just a month ago, Guo Youcai was just a small anchor that no one cared about.

He is in the empty Heze South Station Square every day, one person, one machine and one microphone, one broadcast is a day, there are few fans, and the number of viewers in the live broadcast room is not much.

This is not Guo Youcai's first day of live broadcasting, he is in front of the camera, and he has been an "old anchor" for 5 years.

If it weren't for the crazy increase in fans in the past two days, Guo Youcai might not have thought that the myth of getting rich overnight and the wealth of traffic would fall on his head.

But in this magical age, what is there that will not happen?

The cause is a song called "The Promise".

On May 9, he released a self-created MV "Promise" on a certain platform, with a dim filter, a middle-aged man with a scruffy beard, a retro environment of rural life, and hysterical roars, which quickly resonated and spread among the audience.

Up to now, this video has more than 3.09 million likes, and according to the platform's like-to-read ratio, this video has hundreds of millions of views.

Taking advantage of the east wind of "Promise", Guo Youcai quickly became popular.

According to a third-party data platform, on May 7, Guo Youcai's fans were only 190,000.

It rose to 1 million on May 11, 5 million on May 16, 10 million on May 20, and so far, it has exceeded 12 million.

A song that created a traffic myth; And Guo Youcai has become a man standing at the top of the myth.

For a while, Heze South Station became an Internet celebrity check-in place, and Internet celebrities from all over the country flocked to it, in order to take a look at Guo Youcai, and in order to do their own live broadcast, they began to line up at three o'clock in the morning, and waited for 7 hours to see Guo Youcai himself.

According to media reports, recently, the passenger flow of Heze South Station exceeded 300,000, which is in stark contrast to the previous depression.

Before Guo Youcai, he was still a grassroots teenager who broadcast live during the day and set up a barbecue stall at night, but now, his daily income exceeds 2 million, and Guo Youcai even said bluntly that he will stop if he earns enough 30 million.

After Guo Youcai exploded, Heze Cultural Tourism also immediately followed up, and the local department not only repaired the road and installed street lights for the abandoned Heze South Station, but also equipped volunteers to distribute local specialties, and the police uncle maintained order.

Heze South Station has divided a special live broadcast area to welcome the wealth of the sky, and the three major operators of mobile linkage telecom have driven the mobile base station cars to the square, just for the Internet celebrities to broadcast live and have a good network.

On May 17, Heze Cultural Tourism issued a document that Guo Youcai was hired as the recommendation officer of Heze Cultural Tourism and officially joined the "national team", and everything is developing in a crazy direction.

But there is a problem, and the public is still puzzled: overnight, Guo Youcai is inexplicably popular, and the city of Heze is also confused.

Guo Youcai is not handsome, and his singing is not good, he has no talent, no knowledge, no education and ability, why can he stand out on the short video platform and create the myth of tens of millions of fans in 9 days?

All this because he is Guo Youcai, but also because he is not just "Guo Youcai".

02. Team promotion or platform god-making, why has the grassroots explosion become the "norm"?

The reason why short video platforms have become extremely popular in recent years is that in addition to its decentralized creative logic, there is a deeper reason.

People are always happy to see success around them, which makes everyone feel that success is not out of reach, or even within easy reach. A story of grassroots counterattack success that is "inferior" to oneself is the best success propaganda.

Because he can do it, why can't I?

In this way, more creators, dream chasers, and live broadcasters will be more likely to pour into the platform, and the content of the platform will become richer and richer, the creation will become more and more diverse, the ecology will become more and more prosperous, and the economic benefits will naturally be better and better.

If you look closely, you will find that the short video platform, every once in a while, will launch several grassroots Internet celebrities, leading the trend of the entire self-media.

From the first generation of Internet celebrity Wen Wan to classmate Zhang some time ago, from Wen Shen, Yu Wenliang, and Da Da Lun who shouted fire with a sentence of "Great Wall Cannon" to Guo Youcai at the moment, their identity attributes are basically the same, that is, grassroots.

If you have an in-depth understanding of Guo Youcai's life experience, you will find that he is too suitable to be the "big male lead" under the Internet celebrity economy.

Guo Youcai, formerly known as Guo Zhuang, was born in 1999 and just turned 25 years old this year.

According to Heze media reports, Guo Youcai lost his mother at the age of 10, lived with his father, dropped out of school at the age of 13 and entered the society, and began an adult life.

Because he has no academic qualifications, he can only start from the bottom.

He has repaired electric cars, worked at the front desk of bathing centers, set up stalls, opened barbecue stalls, and in 2019, he came into contact with live broadcasting, spent 6 yuan to learn singing, and started a live broadcast career, which is 5 years.

Guo Youcai generally chooses to start broadcasting at 10 o'clock in the morning, and the live broadcast location is in the square of Heze South Railway Station.

In order to subsidize the family, he broadcasts live during the day and sells barbecue at night, focusing on perseverance and tirelessness.

In Guo Youcai's homepage, there is such a paragraph:

The start time of the day is 10 o'clock in the morning, thank you for giving a rural guy who has been selling barbecue for five years a chance to show himself.

He is simply a perfect example of inspirational stories, and a natural example of successful learning publicity, with contrast, resonance, and the blessing and support of platform traffic, Guo Youcai has become so popular.

When netizens lamented that "his song has too much momentum", an inspirational story about perseverance and perseverance in the predicament, and then suddenly succeeded, was created in this way.

For the general public, this is not only an online phenomenon, but also a reflection of reality.

Because the example of getting rich overnight is really happening around us. Compared with the inspirational stories made up by the lecturer of Success with a microphone, the money and fame that Guo Youcai got can be seen and touched, it seems that as long as there are dreams, hopes, as long as hard work and persistence, one day everyone can be like Guo Youcai, and when they wake up, they will be qualified to welcome the wealth and create their own miracles.

The success of Guo Youcai seems to be a hymn to the grassroots spirit, a praise to the success of ordinary people, and the most down-to-earth explanation of success.

Therefore, compared with those celebrities and celebrities who occupy a lot of news resources and social resources, the media are also willing to play up the success stories of ordinary people.

One spread of ten, ten and hundred, all over the world is about Guo Youcai's propaganda.

With the push of the platform and the media tap water, Guo Youcai became even more popular, and successfully became one of the top streams, collecting a lot of banknotes and enjoying the attention of the whole society.

This is also the essential reason why grassroots fires often occur at present.

After a circle, the video platform has become attractive, various media have gained traffic, Guo Youcai has reaped success, the public has been happy, and the win-win situation seems to be thriving.

As everyone knows, whether it is for Guo Youcai or for us, everything has long been marked by fate.

03. Can you succeed without working hard? Guo Youcai tore off the fig leaf of the Internet celebrity economy

Nowadays, the live broadcast of Internet celebrities dancing wildly has become a kind of chaos.

After Guo Youcai became popular, although Heze Cultural Tourism was trying its best to undertake the prosperity brought by Guo Youcai, because there was too much chaos, the official immediately stopped for three days.

Because of Guo Youcai's incident, the public opinion and popularity of the whole society are also tilting towards him.

This has led to a kind of thinking and worry, and the situation that seems to be a win-win situation for all parties is likely to be a complete loss.

Why? Because behind the grassroots explosion, there are three logical traps that can never be escaped, which is not beneficial to the whole society.

First of all, there is the impact on live streaming and the influencer industry, which is an extremely cruel truth.

Any industry follows the "Twenty-Eight Law" or even the "Nineteenth Law".

Because in the eyes of most people, although Guo Youcai has something, on the short video platform, people like him actually catch a lot of things.

Then why is Guo Youcai popular? This is like drawing a lottery, every once in a while, when the platform needs to launch new characters and new leaders, the selected people are qualified to become the grassroots of the counterattack.

Guo Youcai's success is inseparable from the push of 100 million broadcasts on the platform, and it is inseparable from the precise positioning and selection of the platform.

But we only saw Guo Youcai standing at the top of the pyramid, under the pyramid, thousands of people who are doing the work of Internet celebrities, but they are not clothed, hungry, and insist on getting no gains year after year, who can see it?

There is no doubt that it is the huge base composed of thousands of "Guo Youcai" that has supported the explosion of one or two "Guo Youcai".

In rough words: a pig flies in the tuyere, and more pigs all flock to the tuyere, and the result may be to fall off the cliff and fall to pieces.

Not everyone is Guo Youcai, just like some people will not win a lottery ticket if they buy a lottery ticket for a lifetime, but some people will win it as soon as they scratch it.

His success is not so much an inspirational story of hard work and diligence as it is a novelistic counterattack brought about by luck.

This kind of counterattack cannot be replicated, cannot be chosen, and has no experience at all.

Secondly, it is the impact on the social climate.

One or two Internet celebrities are naturally unlikely to affect the social level, but when Internet celebrities become a profession, live broadcast becomes a social phenomenon, and when Internet celebrities gain a huge amount of attention, it will more or less trigger social discussions, and then affect the social atmosphere.

This effect is reflected in two aspects.

First, a large number of Internet celebrities do not hesitate to sell miserably in order to attract attention and traffic, and even engage in some activities without lower limits, affecting social security and disrupting the daily life of residents.

This time, Guo Youcai's popularity, although he relied on singing, but the live broadcasters who came to rub traffic after his explosion made the local people miserable, and the official had no choice but to quickly stop it.

In the past two days, Guo Youcai has also been reported, saying that he has created a false character, his girlfriend uses high-end cosmetics, he goes out to drive a luxury car, etc., the implication is that everything is a lie.

Second, for the sake of economic interests, many Internet celebrities do not hesitate to make up stories, use false jokes to confuse the public, and occupy social resources.

Not long ago, the overturned "cat cup" is a typical example, she fabricated the story of a primary school student who lost his homework in Paris, which caused the media to rush to forward it, and there were also "Qin Lang's mother" and "Qin Lang's uncle" These unknown fictional characters became popular, and finally made a mess of chicken feathers, which consumed the public's attention to serious news and affected the authority of social news.

At present, there is an explosion of information, and a large number of self-media Internet celebrities have fabricated, processed and fabricated information, which has seriously affected everyone's reception and processing of information, made everyone question the authenticity of information, and indirectly led to the decline of media credibility.

Finally, and most importantly, it is the influence and reshaping of the values of society as a whole.

is different from when we were children, because the stories of Internet celebrities are well known, and everyone can see the interests of Internet celebrities, so many children today plan for their future to be Internet celebrities and engage in live broadcasts.

Internet celebrity is a legitimate profession in itself, and we naturally do not belittle it or look at it with colored glasses.

But in essence, Internet celebrities and live broadcasts are just products of social entertainment, and they do not create any value in themselves, except for everyone to laugh after dinner, and do not make any substantial contributions to society and the country.

When children aim to become Internet celebrities, when scientists, doctors, and astronauts lose their "dream status", when the whole people pursue profits and just want to make a lot of money and get rich overnight, there will be problems sooner or later.

Because this phenomenon is essentially subtly conveying the distorted concept that "you can succeed without working hard".

When children feel that they can not work hard and not study, as long as they show themselves in front of a camera, do some out-of-the-ordinary actions to gain attention, and imagine a successful life, what a terrible value it will be.

There is nothing new under the sun, we must be vigilant against "entertainment to death", and our descendants must be honest and humble, work hard, be down-to-earth, dare to think and dare to do.

Because they are concerned with the prosperity of society and the safety of the motherland, they cannot be polluted by something when they have not yet blossomed and borne fruit.

It is foreseeable that there will be many Internet celebrities like "Guo Youcai" in the future, and the grassroots that will become popular overnight will also follow one after another, and the chaos of Internet celebrities will not stop soon.

But as spectators and participants, we should remain rational, keep thinking, live our lives well, and educate our children well.

Because there will always be a day when we will get back on track.

(Movie Rotten Tomatoes Editorial Department: Miao Miao)

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