Esports game development and hardware equipment are the most advantageous

The first "QQ Flying Car" mobile game Asian Cup finals were held in Guangzhou. Nandu Infographic

On February 11, Guangdong Province held a conference on solidly promoting the construction of a culturally strong province, which put forward the direction and goal for the construction of a culturally strong province in Guangdong in the new development stage. Among them, the e-sports industry was mentioned by the conference.

According to the "2021 Guangdong E-sports Industry Development Report", the revenue of Guangdong's e-sports industry will reach 123.63 billion yuan in 2021, ranking first in the country, accounting for 73.6%. Among them, the number of e-sports practitioners in the country accounted for 31.6%, and the number of e-sports practitioners ranked first in the country. At the same time, the number of e-sports game research and development and hardware equipment enterprises accounts for a significantly higher proportion, which is the two most advantageous areas in Guangdong. The e-sports industry is constantly shining in the fields of consumption, culture, tourism and cultural communication through the composite form of "e-sports +", and gradually deeply integrates with the urban cultural development context and becomes a city business card.

Policy support Intensive introduction, precise support

Nandu reporter learned that the frequency of support policies issued by relevant departments for the e-sports industry has become more and more frequent, and the support has become more and more intense.

As early as September 2020, the Guangdong Provincial Action Plan for Cultivating Strategic Emerging Industrial Clusters of Digital Creativity (2021-2025) was released. The plan proposes that in the next five years, it is necessary to promote the innovative development of e-sports, live broadcasting and short video industries, adhere to the development idea of "e-sports", implement the "e-sports +" strategy, accelerate the integration and innovative development of the e-sports industry, and create a relatively complete e-sports industry ecology.

Subsequently, various parts of the Guangdong-Hong Kong-Macao Greater Bay Area have successively introduced support policies for the e-sports industry, and the direction of support has become more precise and the degree of attention has become higher and higher.

In December 2020, Guangzhou Huangpu District issued the "Double 10" policy for e-sports games, focusing on four aspects: "promoting innovation, creating landmarks, gathering talents, and strong events". Among them, it is proposed to build a top industrial cluster of game e-sports, and give up to 10 million yuan to e-sports enterprises that have taken root.

In January 2021, the Tianhe District Government issued the Implementation Opinions of Tianhe District of Guangzhou On Supporting the Healthy Development of the Game Industry, which will provide support of up to 5 million yuan for e-sports industry projects with major benefits for the economic development of Tianhe District according to the actual investment amount after completion. For newly built e-sports venues in the district, a one-time support of up to 5 million yuan will be given according to the construction area and the number of seats.

In the same month, the Shenzhen Nanshan District Culture, Radio, Television, Tourism and Sports Bureau issued the "Implementation Opinions of Shenzhen Nanshan District on Supporting the Development of the E-sports Industry", proposing to make full use of the government's cultural and sports facilities, encourage the development of professional exhibitions, forums and other professional exchange activities in the e-sports industry with national influence, and hold and create e-sports competitions with international influence.

In February 2021, the Bureau of Culture, Radio, Television, Tourism and Sports of Nanhai District of Foshan City issued the "Detailed Rules for the Implementation of the Bureau of Culture, Radio, Television, Tourism and Sports of Nanhai District of Foshan City on Promoting the Development of the E-sports Industry", proposing to introduce a number of e-sports events with strong professionalism, high recognition and wide influence. Strive to build an e-sports industry agglomeration area in the Guangdong-Hong Kong-Macao Greater Bay Area in three years.

In July 2021, the executive meeting of the Guangzhou Municipal Government deliberated and adopted the "Several Measures to Promote the High-quality Development of the Cultural and Tourism Industry in Guangzhou", and 4 of the 10 major tasks proposed in the document involved the development planning of the e-sports and game industry.

Industrial base Complete industrial chain, e-sports systematization

The policy support for the e-sports industry has been increasing, and the enthusiasm of enterprises to participate in the construction of the e-sports industry has also been fully stimulated. At present, Guangdong's e-sports industry has basically formed a complete industrial chain from game licensing to content production, production and dissemination, involving the collaboration and development of various industrial chains such as content production, authorization and distribution, event operation, communication, supervision, education and training, and proprietary equipment research and development.

As the upstream link of the e-sports industry, the R&D and licensing of e-sports games occupies a dominant position in the ecological chain of the e-sports industry. Among them, Tencent and NetEase are among the best.

In terms of e-sports education, Guangdong Innovation and Technology Vocational College, Guangzhou Baiyun Industry and Commerce Technician College, Xinhua College of Sun Yat-sen University, School of Continuing Education of Guangdong University of Foreign Studies and other institutions have opened e-sports-related majors. The Guangzhou Institute of Physical Education will also become the first public undergraduate university in the southern region to open an e-sports undergraduate major, planning to enroll 50 students per year and reach 200 students within 5 years. It is worth noting that the talents cultivated by the above-mentioned e-sports majors are more in line with the needs of the development of the e-sports industry, covering professionals such as e-sports management, data analysts, coaches, anchors, and game planning.

In terms of live broadcasting of events, Huya Company, which is rooted in Guangzhou, has also built a sound copyright event and derivative content system and anchor matrix. In terms of e-sports, Huya is the only live broadcasting platform that owns the copyright of the five official events of "League of Legends" in the world, and will rely on its own e-sports systematization advantages to tap the potential of "e-sports + live broadcast", "e-sports + sports", "e-sports + entertainment" and other potentials to promote "e-sports +" to break the circle.

Cai Xin, president of the Guangdong Game Industry Association, said that first of all, the steady construction of the Guangdong-Hong Kong-Macao Greater Bay Area will provide support for the development of e-sports in Guangdong. Secondly, the construction of e-sports industrial parks is an important part of promoting the development of the local e-sports industry, and scientific park planning can efficiently transform the construction of the park into the actual driving force of industrial development. In addition, the e-sports industry has a strong humanistic attribute, as an important cultural carrier, e-sports can also be associated with fan economy, cultural tourism, offline consumption and other economic forms. Finally, with the support of policies, Guangdong will gradually form a mature and perfect e-sports development system.

City business card Attracts young people and inspires new vitality

Previously, the "2020 National E-sports City Development Index Evaluation Report" released by the Game Publishing Working Committee of the China Audiovisual and Digital Publishing Association pointed out that after continuous construction in recent years, there is no obvious gap in the industrial chain of major cities such as industrial parks, e-sports enterprises, large-scale events and home teams, and what really falls behind is the "event + team" model, that is, the competition for scarce resources such as excellent events and teams.

At present, Guangdong has achieved certain results in the chase of top e-sports teams. Taking the spring competition of the "Glory of the King" Professional League as an example, in the S/A/B group points competition promotion and transfer system, the "Three Musketeers of the Bay Area" ranked very high, Guangzhou TTG and Foshan GK ranked in Group S, and Shenzhen DYG was in Group A. At the same time, Shenzhen is also the sixth home city of the "League of Legends" professional league, and the V5 e-sports club and Shenzhen Radio and Television Group will officially land the team's home stadium in Shenzhen.

At the same time, e-sports events have gradually become popular and began to integrate the development of urban culture. In December 2021, the "Peace Elite" E-sports Cultural Tourism Carnival, including the 2021 "Peace Elite" College Competition National Finals, was included in the Guangzhou Cultural Fair and debuted in Guangzhou University Town.

Zhu Xiaoyi, deputy director of the Publicity Department of the Guangzhou Municipal Party Committee, also said in his speech at the event: "The e-sports industry has become an industry that represents youth and vitality, and the "Peace Elite" e-sports cultural tourism carnival was included in the Guangzhou Cultural Fair, attracting more young people to participate. Help shape the young image of Guangzhou, stimulate the old Guangzhou and new vitality, and promote the comprehensive strength of Guangzhou's urban culture to shine. ”

In the view of many industry observers, under the influence of policy support and the adjustment of the league policy, the e-sports industry and the city have formed a mutual achievement relationship. In the process of regional exploration, after obtaining the support of the government and resources, the influence of e-sports has expanded from the Internet to more life-like scenes such as factories, schools and business circles. Through the holding of offline events and the promotion of local fans, clubs can strengthen the emotional connection between local fans and e-sports teams, obtain more sticky users, and get more commercial investment and cooperation opportunities. In the process of integrating e-sports with the local culture of the city, we will further promote the professionalization of e-sports, and then produce a series of chain changes such as the landing of events and the construction of the e-sports industry, so that the e-sports industry can truly land in the city.

Nandu reporter noted that through the landing of e-sports competitions, the creation of e-sports industrial parks and the improvement of e-sports education, e-sports has played an active role in creating jobs, enhancing the vitality of the city's economy, and accelerating the transformation and upgrading of the regional economy. To some extent, young people represent the future and vitality of the city, and e-sports, as a sports and lifestyle loved by young people, play an obvious role in gathering young people and driving business development.

Producer: Nandu Internet Entertainment Industry Research Group Written by: Nandu reporter Chen Peijun