On May 10, on the occasion of the 8th China Brand Day, the 2024 China Brand Expo was grandly held at the Shanghai World Expo Exhibition and Convention Center. As a representative of China's equipment manufacturing enterprises, Zoomlion made a stunning appearance, highlighting the brand influence of the leading industry.
△ Zoomlion booth at the 2024 China Brand Expo
The 2024 China Brand Day series of activities will be organized by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, and the State Intellectual Property Office. Domestic fashion brand, product to build the future", the activity was carried out through a combination of online and offline mode. As a local recommended enterprise, Zoomlion participated in the exhibition with an independent booth, and also appeared in the theme pavilion of "Hunan New High, Hunan Yao Future" in Hunan.
Walking into the booth of Zoomlion, a series of exquisite and novel story display boards came into view, in the picture, all kinds of Zoomlion equipment in the construction of major projects at home and abroad, showing the heroic posture of the "Little Green Army". At the booth, 7 equipment models were particularly eye-catching as "hard-core domestic products", including construction cranes, tower cranes, excavators, concrete pump trucks, tractors, etc., which attracted the audience to enjoy them up close. Among them, three "big country heavy equipment" such as the world's largest tonnage all-terrain crane have become the hot spots for check-in photos.
△ Zoomlion equipment model displayed on site
The ultimate product also conveys Zoomlion's ambition to build a world-class brand. In recent years, Zoomlion has always adhered to the brand concept of "thinking to build the future", continued to deepen the pace of internationalization and localization, and reached a new level of global brand influence and reputation. In 2023, Zoomlion has appeared on mainstream media such as CCTV News Network, CCTV Finance, and People's Daily for many times, and has been reported by world-renowned media such as Wall Street Journal, Financial Times, Associated Press, Bloomberg, CNN Finance, etc., conveying the strong brand voice of China's equipment intelligent manufacturing enterprises in the world.
At the same time, Zoomlion also actively releases its brand vitality through diversified methods such as IP creation and cross-border co-branding, and achieves a wide range of "circle fans" with a younger and more lively brand image. In the Spring Festival evening of the Year of the Dragon in 2024, accompanied by the magnificent singing of "The Sea of Stars", Zoomlion's "Mechanical Heavenly Group" was domineering and enthusiastic, showing pride and pride with the sentence "We made", showing the strength and confidence of China's advanced equipment manufacturing enterprises to the global audience. This highlight moment also fully demonstrates the confidence in the development of the industry: the future of Made in China will be better!
△Zoomlion was honored on the CCTV Spring Festival Gala of the Year of the Dragon
At present, Zoomlion has been listed in the "China's 500 Most Valuable Brands" for 20 consecutive years, and the brand value has increased to 109.163 billion yuan, and it has been ranked among the "Top 500 Asian Brands" for 18 consecutive years, and will be promoted to 116th in 2023. Firmly ranked at the top of the list of "Top 50 Global Construction Machinery Manufacturers". The company's products and services have covered more than 140 countries and regions on seven continents, and are widely favored by industry customers.
△At the 2024 French Construction Machinery Exhibition, Zoomlion's booth was very popular
Innovation-driven casting industry benchmark, heavy equipment leading the tide of the times. Today, China's equipment manufacturing brand represented by Zoomlion has been proud of the world's brands, promoting the mainland industry to achieve an epic leap from following and running to leading. Zoomlion will continue to be brave and resolute, make unremitting efforts, practice the requirements of new quality productivity and high-quality development, and help China's manufacturing transformation to China's intelligent manufacturing, and the transformation of a manufacturing country into a brand power.
Zhuozhong construction machinery media organization
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