The 2024 China Open Tennis Championships (hereinafter referred to as the "China Open") will be held in Beijing from September 23 to October 6. This is a comprehensive international tennis tournament with the highest level, the highest total prize amount and the largest number of participants in China. A few days ago, China Network has officially launched the theme slogan and mascot collection activity, looking forward to better building the event IP.
The theme slogan and mascot of the event are an important part of the brand image and event landscape of the 2024 China Open, and this solicitation will focus on the "vitality" tone formed by the China Open Tennis Championships after 20 years of precipitation, and focus on the four key words of "vitality, youth, self-confidence, and gathering", along the direction of "dynamic China Open".
In order to ensure that the mascot combines global, national, artistic, innovative and other elements, the collection will be launched globally, aiming to further upgrade the brand spirit and convey the event culture. The deadline for entries is May 22, 2024.
In 2024, the format of the China Open will be further upgraded. Among them, the women's draw was expanded to 96, marking a new stage of the China Open. In men's events, two Grand Slam champions, Alcaraz and Medvedev, have officially announced that they will return to the China Open this year to compete for the title.
In addition, the 2024 China Open Volunteer Recruitment Activity was officially launched on May 6, and more than 20 volunteer positions will be recruited, including player services, audience services, news and publicity, competition management, and licensed merchandise services.
Source: People's Daily