On the evening of May 5, the 2024 TotalEnergies Thomas Cup and Uber Cup Final came to an end at the Chengdu High-tech Sports Center. After a lapse of 12 years, the Chinese team won two championships in the same event again. Chengdu has therefore become a well-deserved "double crown city" of badminton. Today, although the "Tang You Cup" has come to a successful end, the aftermath of the event has not dissipated, and the sports boom has always surged.
The city is hot because of the event, and the event is colorful because of the city. In the Jiaozi Park business district, located in the new center of the city, business and sports go in both directions, and sports consumption is booming, showing the vitality of the new business district.
With the camp city, create a new scene of holiday consumption
Take advantage of the east wind of the event to set off a national fitness upsurge. On May 1, the 2024 Tang You Cup Sports Festival kicked off on Jiaozi Avenue, a unique sports feast, turning the trendy street into a vibrant space, and invited badminton world champions Zhang Ning and Chen Jin to come to the scene to interact with everyone. The dynamic event, which is both scientific, interesting and social, attracted more than 150,000 people to check in, and the passenger flow increased by 50% year-on-year.
Badminton world champions Zhang Ning and Chen Jin
"Spend the holiday in the way of sports and fitness at the 'doorstep', play with golfers, play tricks, feel the speed and passion of badminton, and relax my whole body." Mr. Wang, a citizen, said with emotion after participating in the badminton event.
Jiaozi Avenue
Not only that, the event deeply integrates various formats of business, sports, culture and tourism, and holds a sports market on the sunken lawn of Jiaozi Avenue, turning the "traffic" of the event into an "increment" of consumption. More than 40 brands with different characteristics gather here to meet the needs of tourists for eating, drinking and playing. Tourists can not only taste all kinds of snacks, but also watch the broadcast of outdoor large-screen events while drinking in the evening breeze, and feel the original and comfortable life in Chengdu.
Upgrading facilities to meet the new needs of civic sports
While actively holding events to create a sports consumption scene, the Jiaozi Park business district is also constantly improving its sports infrastructure and promoting the upgrading of urban functions.
Jiaozi Park
In Jiaozi Park, you can see the vitality of walking, running, and playing ball. As a new type of public space for outdoor sports and leisure, the park has built slow walking trails, bicycle paths and aerial corridors around the park, and created trendy sports scenes such as basketball courts, tai chi, soft ball, skateboarding, and frisbee. In addition, smart fitness equipment is also readily available, such as smart kickers, smart abdominal trainers, smart waist twisters, etc., allowing the public to achieve "sports freedom".
Sports enthusiasts in Jiaozi Park
"Nowadays, sports facilities are becoming more and more complete, and sports methods can be more diversified. I often come over in my free time to run and play basketball. "I live nearby, and I often go for a walk on the riverside track at night to relax...... "The beautiful environment where urban architecture and natural beauty are integrated, and the complete and trendy sports facilities make more sports enthusiasts take Jiaozi Park as the first choice for sports and fitness."
Rejuvenate the new format and keep up with the new trend of young sports
Chengdu Big Rubik's Cube Merchants Garden City Skyline Runway
Looking down from the sky, on the top floor of Chengdu Grand Rubik's Cube Merchants Garden City, a "super commercial complex" in the south of the city, a circle of colored plastic runways about 650 meters long attracts attention. As a free and open public sports space, the Skyline Runway is the "favorite" of young people's social sports. Here you can run at a gallop, take a leisurely stroll, or meet up with a group of people with common interests to hold outdoor flash mob activities. In addition to exercising, you can also take a panoramic view of the straight and prosperous Tianfu Avenue from the sky. In addition, the rooftop space is also set up with a large area of outdoor camping area and entertainment and leisure area, which integrates sports, social, parent-child and entertainment and leisure scenes, and meets the personalized and diversified sports needs of people of all ages.
Bouncy Apes Ball
Wadewoods Fitness
"Today, sports brands such as Elastic Ape Ball, Wadewoods Fitness, and Jinlang Sports have settled in Chengdu Rubik's Cube Merchants Garden City, and the rich and diversified sports formats can meet the public's consumption needs for sports equipment, fitness venues, sports training, etc." According to the relevant person in charge of Chengdu Big Rubik's Cube Merchants Garden City, during the May Day period, the average daily passenger flow and turnover of the mall's "Elastic Apes Ball" increased by 78% and 34% respectively compared with usual. The data shows that sports consumption continues to heat up, and the new consumption model of "sports + business" is worth looking forward to.
In recent years, a number of policies have promoted the rapid development of national sports, sports consumption and sports industry, and the per capita sports consumption level of residents has also increased significantly. The next FIBA 3x3 World Tour Masters (Chengdu Station) and Food and Beer Festival held in Jiaozi Park Business District will continue to set off a sports boom, present new consumption formats, promote the growth of sports consumption, and inject new vitality into Chengdu's construction of a "world famous event city" and "international consumption center city".