Speaking of luxury SUVs, I have to mention the Audi Q7, Mercedes-Benz GLE and BMW X5, they can be said to be the best of them, loved by consumers, but the performance of Audi Q7 in the past two years is not satisfactory, last year it only sold 16,000 units, while the same level of model BMW X5 sold 50,000 units last year, Mercedes-Benz GLE sold 47,000 units, the gap is getting bigger and bigger, and it is not even a rival to Volvo XC90. So the question is, how did the Audi Q7 fall off the altar step by step? I'm going to talk to you about this today!
In 2006, Audi Q7 was officially listed, with the quattro full-time four-wheel drive system and 4.2T V8 engine can be described as a hit, in the country is with the domineering appearance and Audi's brand power to become the king of luxury SUVs, three consecutive years to become the champion of luxury SUV sales, even if the BMW X5 changed to the second generation of models, still did not affect the status of Q7, and Audi Q7 hit the iron while launched a 6.0T V12 diesel engine model, It is also to make Q7 the king of million-level SUVs!
A flash of time passed, Audi released the second generation of Q7 in 2015, that is, from this generation, Q7 began to go downhill, first of all, its appearance, the original domineering and tough appearance became "small fresh meat", this appearance change is still no big problem, after all, the appearance must also keep pace with the times. But is it too much to reduce the body size across the board? From the original 5086mm shortened to the current 5067mm, and the wheelbase is shortened from 3002mm to 2996mm, to know that for the Chinese people, the larger the size and the larger the face, for the Chinese people who are big and beautiful, this is completely self-seeking.
The most critical is that the second generation of Q7 actually uses a 2.0T engine, which is the most unacceptable to domestic consumers, for an SUV close to one million, the use of 2.0T is completely on the grave to burn newspaper fools, low sales can not complain about others, it is this 2.0T engine, become the last straw that crushed the Audi Q7!
In October of the same year, Mercedes-Benz ML also ushered in a rebrand, officially renamed GLE, and since then Q7 has ushered in the strongest opponent in its life. The failure of the Q7 replacement also made Audi suffer bitter fruit, so in 2020 launched a new Q7, but the effect after replacing the design team is not obvious, can only say that the sincerity, but the effect is very small, if the biggest failure of the 2020 Q7 is where, it is obvious that it is its tail, it is really Q7 and Q5 silly and unclear!
To tell the truth, the efforts made by audi Q7 have been seen by everyone, but there is no doubt that the efforts made by Q7 are all wrong, and the arrival of this year's domestic version of BMW X5 has made it even worse. I think if Q7 doesn't look for the cause from the root cause, then the Q7 days in 2022 will be even more difficult!