20220211 tracking new customers for 4-5 years has finally broken through!
Review this new customer: Mexican customers through the website contact, at that time to position him is the low-end market potential customers, has been intermittent contact, 18 years shanghai Frankfurt motor show on the occasional encounter, sent samples also three or four times, the previous sample problems are no results, 21 years to inquire about this new product, just give him in accordance with the previous positioning, according to the purchasing agent's program quotation past, sample material quality are in accordance with the general, customer to pay the account to send the past, customers after receiving samples There is still no positive feedback, as usual, has been delivered to the quality inspection department, there are results will be informed, a week later because I especially want to know the results of the feedback, I deliberately followed it again, the result of the customer's feedback is very specific: the sample quality did not pass, specifically because the height is not enough can not be particularly dense to play a sealing role, a simple look at this customer is special, and then a search of customer background, wow, this customer is more niche ah:
1: Focus only on seal products
2: Most of the products are sold to the US market
3: Suppliers from Well-known enterprises in the industry in Taiwan and mainland China.
Without saying a word, immediately adjust the plan to find our counterpart suppliers to reconfirm products and prices, bear the freight themselves, resend samples, and send samples out before the Lunar New Year!!!
Summary of my own side:
1: Don't rely solely on experience to target customers
2: Customer background checks must be done!
3: The sample did not pass the audit, try to figure out the reason
4: The accumulation of relationships with customers, the degree of trust of customers in you, does not necessarily have to rely on time to verify, the number of years is good, but at the same time the efficiency is too low, but also from the professionalism, from the previous "results" case to let customers trust you at once!
5: Daily review, diary, whatever you want to write must be recorded!
6: We link various auto parts factories, preferably original quality, with TS16949 certification and OE supporting customers the best!
