China's network on February 10 (reporter Li Jinqiu) The beijing Winter Olympic Games are in full swing, in addition to the wonderful competition projects and athletes who have fought for the country have attracted much attention, the winter Olympic mascot "ice pier" is undoubtedly the hottest "star".
Netizen: I can't buy the "ice pier" anymore, so I have to go to the Winter Olympics
With the arrival of the Winter Olympics, the related topic of "ice pier" has repeatedly appeared on the hot search, and even become the hot search term of the world's major websites, the Mascot of the Beijing Winter Olympic Games with a high degree of discussion, the popularity of its peripheral products has reached the point of "one pier is difficult to find", this phenomenon also reflects everyone's love for the Mascot of the Beijing Winter Olympics "Ice Pier". On the outer street of the Gongmei Building in Wangfujing, Beijing, the citizens who came to see the crowd began to line up in a long line, from the shopping mall all the way to the traffic light intersection. The long queue of more than one kilometer allowed the citizens to blow in the cold wind for two or three hours, shouting "it is about to freeze into an ice pier.".
February 8, 2022, Beijing, 2022 Beijing Winter Olympics freestyle skiing women's big jumping ceremony. Gu Ailing won the championship and held aloft the "ice pier". IC photo
The popularity of the "ice pier" has made the online and offline purchase channels have been sold out of stock, the Olympic official flagship store from February 6 to open the pre-sale purchase restriction mode, the "ice pier" handmade and keychain two peripheral products limited to 6,000 pieces and 3,000 pieces per day, and each ID is limited to 2.
On the podium of the events related to the Winter Olympic Games, the champion and runner-up can win medals, but also get another limited edition "Golden Pier" that symbolizes the honor of the competition. Some netizens joked that they could no longer buy "ice piers" and had to go to the Winter Olympics. "Ice Pier" has become the best image ambassador for the Beijing Winter Olympics.
Screenshot of Japanese television
Top stream "ice pier" circle fan foreign media reporter
Japanese TELEVISION reporter Yoshido Tsujioka is the number one fan of "Ice Pier", this Japanese reporter because he loves "Ice Pier" too much and has a high degree of topic on social media in China and Japan, and has gained the nickname "Yoshidun Dun".
Previously, Tsujioka Yoshido was wearing a "ice pier" T-shirt, wearing a certificate belt with a "ice pier" badge on both sides, and holding a "ice pier" doll in his hand.
On February 2, when the Japanese reporter broadcast the figure skating scene, he showed the camera the 6 "ice pier" badges he wore, and the "yidun dun" posed a large star-chasing scene in front of the mascot of the Beijing Winter Olympics, frantically collecting various peripherals and getting close to the dolls of the "ice pier".
Screenshot of an American journalist's Twitter feed
Marielena Balouris, a reporter for WAVY News affiliated with NBC, also posted photos of the Beijing Winter Olympics mascot "Ice Pier" almost every day. On Feb. 7, she tweeted: "There will be so many exciting moments for the Beijing 2022 Winter Olympics! Ice Pier, I hope you can join us tonight and witness all the big news together."
Foreign media pay attention to the Mascot of the Beijing Winter Olympics "a pier is difficult to find"
"Nihon Keizai Shimbun" reported on February 5 that in Beijing, the host city of the Beijing Winter Olympics, the winter Olympic mascot "ice pier" has been "difficult to find", and the people are immersed in the warm atmosphere of enjoying the Winter Olympics. On Chinese social media, topics related to the Winter Olympics, including the "opening ceremony", frequently appear on the hot search list.
A Japanese reporter went to a licensed merchandise store for the Winter Olympics in a shopping mall in Beijing and got the answer that "the mascots have all been sold out." Most of the merchandise around the Beijing Winter Olympics are out of stock."
The report also said that there are long queues in front of some concession stores, and customers even have to wait an hour to enter.
February 8, 2022, Beijing, the 2022 Beijing Winter Olympics mascot "Ice Pier" is popular, related goods are in short supply, and the container around the ice pier storage in the official licensed commodity flagship store of the Beijing Winter Olympic and Paralympic Winter Games has long been empty. IC photo
Lianhe Zaobao published an article on February 9 saying that in the past few days, various licensed souvenirs of the Beijing Winter Olympics have basically sold out of stock. At the entrance of the Beijing Winter Olympic souvenir store, regardless of whether there is a favorite goods on the counter, the public is in a long line, and some buyers insist on queuing for five or six hours, without fear of cold weather.
According to the report, after the opening of the Beijing Winter Olympics, the enthusiasm of the Chinese people for the Winter Olympics has suddenly soared. The sales of related souvenirs are extremely hot, especially the winter Olympic mascot - ice pier, which has a phenomenon of "one pier is difficult to find". The reporter visited several Winter Olympic souvenir stores in Beijing and observed that the containers of some stores have been empty, but there are still people who come to inquire about "when to arrive" and "whether there are samples to see."
According to the report, some analysts believe that the "ice pier" can burn all over China overnight, mainly because of the successful opening ceremony of the Beijing Winter Olympics. As soon as the opening ceremony of the Winter Olympics ended, Chinese social media began to discuss the relevant content of the opening ceremony, and the praise was overwhelming, and the Chinese people's interest and enthusiasm for the Beijing Winter Olympics were also detonated.
A reporter from the Russian Satellite News Agency found that the Demand for goods printed with the image of the Winter Olympic mascot panda "Ice Pier" and the lantern baby "Snow Rongrong" image is quite high. Some Beijing citizens have been actively buying various souvenirs with Olympic symbols before the Start of the Winter Olympics.
CNN quoted Christopher Durby, director of the Olympic Department of the International Olympic Committee, as saying on February 7: "The 'ice pier' is lively, fun, interesting, witty and full of positive energy, and the 'ice pier' must be my collection, and it will be a collection that all children around the world will have." ”