Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Off the space
Reports from The GreatAuto
In 2022, the decline of new energy subsidies has directly led to the compression of the profit margins of car companies, coupled with the rising prices of battery raw materials since last year, cost pressure has been transmitted from upstream to main engine factories. So around the Spring Festival in 2022, we have seen too many new energy sources, especially pure electric models officially announced the price increase of the whole series, according to the different brand models, there are generally thousands to millions of yuan of floating.
Price increases will inevitably put a foot on the brakes on the fiery development of new energy vehicles for a short time, and for some brands, the growth rate data in the first half of this year or the first and second quarters may be slightly adjusted.
Whenever there are challenges in the market, for some brands, it naturally means the arrival of opportunities. Some powerful brands, if they have missed the opportunity for great development in the past two or three years, this time they can completely rely on the price war to rewrite the market pattern and status in a short period of time.
To us, geometric cars seem to think so. They recently released the latest 2022 geometry C model, and the mainstream of the market in 2022 have chosen to increase the price is different, the 2022 geometry C but instead reduced the price, the top guidance price from 182,800 in 2021 to 169,700 yuan, endurance and power are completely consistent, the core configuration is exactly the same, competitiveness has been greatly improved.
It is worth mentioning that the new geometry C model is not only the top price reduction, but the price reduction of the whole series, and the entry-level model has also been slightly reduced from 129,800 in 2021 to 129,700, and a large number of functions and configurations that the old model has not been added, which is equivalent to the actual price reduction of more than 10,000 yuan.
So, can the geometric C after the official demotion sound the clarion call of the geometric sales attack?
The answer is doable.
Geometry C
The product strength is good enough
Taking the 2022 Geometric C top with grapefruit C550 version as an example, 204 horsepower, 310 Nm peak torque, 70 degree battery and 550 km NEDC range, the core data is good enough in the price dimension of 169,700.
But its competitiveness is actually far more than this, after all, the old model is aimed at the level of the higher level of quasi-200,000.
The picture shows the old model
From the other core configuration information, you can see one or two. 2022 geometric C top with grapefruit C550 standard L2+ level automatic assisted driving function, and Geely, Volvo, Lynk & Co, Polar Star car series consistent is that it also has ACC adaptive cruise and a key to open the intelligent pilot ICC capability, and also has the ability to follow the car in the low-speed situation in the city, indicating that its core intelligent driving software and hardware are hard enough, after all, test drive geometry and the above several Geely, Volvo brand models consumers, know that this set of automatic assisted driving function is easy to use.
At the same time, because Geometry is currently one of the main electric vehicle brands promoted by Geely, Geometry C also arranges some more hardcore configurations, such as in addition to the automatic parking function, it even adds the RPA remote control automatic parking function, and the basic L2 + automatic driving assist function is added together, which is already the top and most head performance at the same price level.
In addition, in addition to intelligent driving, geometric C can also be remarkable in terms of intelligent interaction, HUD head-up display, it even has a 12.3-inch touch screen with OTA function, support voice control multimedia, telephone, navigation, air conditioning and other functions, and built-in video APP and other software, but also enough to pass your boring charging time.
In terms of space, although the geometric C is at the price of 169,700, its three-dimensional data is not as good as the competitors, and the length of the car 4432mm is only the level of the entry compact level, but the actual space performance can be equal to the traditional fuel A+ SUV, and it is not worse than those 4.5m-4.6m competitor electric vehicle models, including rear legroom, head space and trunk space.
The picture shows the old model, but the new model performs the same
The picture is enough to illustrate the problem, the trunk after putting down the 28/24/20 inch three suitcases, the naked eye can see that there is a lot of spare space, even with Tesla, Polar Star and other high-end electric vehicles consistent, geometric C also has a hidden storage space in the lower part of the trunk, enough to accommodate some of the bits and pieces that are not commonly used, and the trunk is often in a neat state.
A brief analysis of market competitiveness
Quality is the core killer
The price is in place, the performance is in place, the configuration is in place, and Geometry C wants to blow the charge of geometric car sales, and it also needs the last "killer" that is different from competing brands.
After all, we know that many consumers will look at sales performance when buying a car, and geometry and geometry C still have some gaps compared to the top few on the current electric list.
In order to impress consumers, geometric cars have also shown enough sincerity in "quality", including policies, including design, and workmanship.
Policy-oriented, in 2022, many peers have begun to cancel the new electric vehicle Three Electric Life Warranty, Geometry C is still "the first owner battery lifetime warranty", and under the same manufacturing process and quality control standards as Geely, Volvo and other brand models, it also enjoys a 4-year 150,000-kilometer warranty for the whole vehicle, which is enough to reassure people.
Of course, the word "quality" is not only reflected in these invisible places, in the geometric C car, you can see a large number of "high-quality sense of design", and the more high-end Polar Star 2, Extreme Kr 001 and other models, will not be left behind.
Including a fully enclosed integrated front face, the design concept of "multi-dimensional flowing life body", the 2022 LED automatic headlights that are standard in the whole series, hidden door handles, etc., the visual quality sense is better than the same price competitors.
The same is true in the car, and the Polar Star brand likes to reflect the Polaris LOGO to the fullest, geometric C also has a large number of "geometric concept elements" in the car, and even the air conditioning outlet, audio, central control button area, etc. are hidden with the DNA of the relevant design, the visual quality is extremely high, plus the large size of the panoramic glass canopy, colorful hidden atmosphere lights, etc., less than 170,000 electric vehicles can have such quality performance, what else can you ask for?
Write at the end:
For geometric cars, Geely has always had great expectations for it, and it is also the high-end brand that Geely has the most commitment to the task of walking on the new energy route, so sales are the tasks they must improve.
And this time in 2022 subsidies retreat, a large number of competing brands have increased prices, geometric C but reverse reduction of the guidance price, it is likely to be able to quickly reverse the market position within 2022, if the later can also add some terminal discounts, the top three of the electric vehicle sales list, it is not impossible to think about it.
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