The price of Apple mobile phones in various countries, so at a glance, Apple mobile phones in the Chinese market are not expensive. However, from this pricing, it is not difficult to find that Apple's marketing strategy is very good

The price of Apple mobile phones in various countries, so at a glance, Apple mobile phones in the Chinese market are not expensive.

However, from this pricing, it is not difficult to find that Apple's marketing strategy is very clear, that is, to set a high price in places where the consumption ability of few people is weak, and directly dissuade most consumers. The reason is simple, like Uruguay and Nigeria, if you want to sell apples, his cost of sales is still very high, these places do not have industrial agglomeration, there is no mature production system. To sell, the wool is out of the sheep.

From this point of view, it can also be seen why Xiaomi was popular in the global market in the first few quarters. Or because it is cheap, can not afford to buy Apple can only buy apple substitutes, from this point of view, millet is also a precise positioning, found a suitable for their own development of the road.