May 18, 2024 is the 48th International Museum Day, and among the 123 national first-class museums announced at the main venue of the "5.18 International Museum Day" in China, 5 new museums have been added in Shanghai, and Fengxian Museum has become a new national first-class museum.
Shanghai Fengxian District Museum is a local comprehensive museum integrating collection, protection, research, exhibition and academic exchange. The new museum was officially put into operation on May 16, 2019, and is a patriotic education base in Shanghai and a demonstration base for the popularization of social sciences in Shanghai. It covers an area of about 20,000 square meters, with a total construction area of 36,000 square meters, with two basic exhibitions: Fengxian Historical Exhibition Hall and Haitang Cultural Hall.
The Fengxian History Hall is composed of seven sections: the preface hall, a brief history of Fengxian, the land and the industry, the industry and the city, the people, the country and the country, and the tail hall.
The exhibition of the Haitang Cultural Hall is composed of five sections: the preface hall, the millennium sea pond, the Zhutang Anlan, the Fengxian sea pond and the tail hall, with the east stone pond of Fengxian Huating as the carrier, mainly by the understanding logic of why the sea pond was built and how to build the sea pond, interpreting the origin of the sea pond construction, the national sea pond relics, and the evolution and development of construction technology, focusing on the impact of the sea pond on the social and economic development of Fengxian and even the entire Shanghai area.
With the three-line linkage as the "main position", differentiated operation, dislocation development and leap to comprehensive strength
Fengxian Museum is currently operating the new museum in the overall operation area, Yanzi Academy, and Shenjia Garden, with the "one body, two wings" three-line linkage model, forming differentiated development, and the new museum, as the main body, integrates history, archaeology, humanities, and art, and is an important window to understand and display the history and culture of Fengxian and even Shanghai. Yanzi Academy and Shenjia Garden are divided into "two wings", each carrying a unique cultural mission, and the function and positioning of Fengbo are becoming more and more perfect.
In the new hall of the District Museum, the audience can not only see all kinds of professional "small but fine" exhibitions, but also a blockbuster cultural exhibition with a theme of one year to continuously enhance the image of the city.
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With the theme of "research" and adhering to the concept of "telling the stories of Fengxian culture and traditional culture, and providing a platform for the inheritance and dissemination of excellent traditional Chinese culture", Yanzi Academy carries out traditional cultural inheritance experience activities such as Yanzi Forum and half-day camp, so as to create a "cultural palace" for citizens to rest, study and interact.
Relying on the "Shanghai-style urban archaeology" and "architecture can be read", Shenjia Garden holds activities such as tracing the Nanliang and Nanliang art collections, creating a Shanghai-style cultural landmark in Fengxian, in-depth excavation and interpretation of the spirit of the virtuous culture city centered on Shenjia Garden, and making the "cultural preservation building" that has stood for a hundred years in the "old city" become a cultural space that guards the city's memory and continues the intangible cultural heritage, and activates the Fengxian Shanghai-style culture in the context of contemporary life.
With the quality exhibition as the "breakthrough", the brand operation will continue to break the circle and enhance the cultural influence
Since its opening in 2019, Fengxian Museum has held a total of 42 online and offline temporary exhibitions, received more than 1.6 million visitors, with an average annual visitor number of 300,000, and established cooperation with more than 40 cultural and museum venues across the country, including the Palace Museum, the National Museum of China, the Shaanxi History Museum, the Henan Museum, the Shanghai Museum, the Sanxingdui Museum in Guanghan, Sichuan and many other heavyweight venues. For two consecutive years, it has been awarded the promotion project of "National Theme Exhibition on Promoting Excellent Traditional Chinese Culture and Cultivating Socialist Core Values"; It has been rated as one of the top ten boutique exhibitions in Shanghai for 4 consecutive years; For 5 consecutive years, it has been rated as a new fashion space in Shanghai.
Fengbo has always adhered to the excavation and interpretation of the value of cultural relics and the splendid Chinese civilization they carry, insisted on building the "Fengbo" brand with high-quality exhibitions, carefully planned and found the correct positioning. Based on local culture, the two permanent exhibitions deeply excavate "virtuous people, virtuous things, and virtuous things", tell the story of Fengxian with Fengxian cultural relics, disseminate the history of Fengxian, and enhance regional identity and cultural self-confidence. Adhere to the introduction of high-quality exhibitions, strengthen docking and joint exhibitions with heavyweight venues such as the Palace Museum and the National Museum of China, and hold a number of heavyweight cultural relics exhibitions such as the Yongzheng Palace Museum Cultural Relics Exhibition, the Light of Ancient Shu - Sanxingdui Jinsha Ruins Unearthed Cultural Relics Exhibition, and the Sky Wuji - Shaanxi Zhou, Qin, Han and Tang Dynasty Cultural Relics Essence Exhibition, Danjia Qingwen - Chinese Character Cultural Relics Essence Exhibition and other heavyweight cultural relics exhibitions continue to break the circle and drain the stream, and the popularity of "Fengbo" has steadily risen. In addition to the blockbuster boutique annual exhibition, there are also "small but fine" professional exhibitions covering historical development, red culture, intangible cultural heritage, artistic innovation, business cooperation and other types.
With the exhibition as a medium, Fengbo has signed strategic cooperation agreements with more than 30 cultural and museum institutions such as Hebei Museum and Chengdu Museum, and continues to strengthen exchanges and cooperation in cultural relics lending, archaeological excavation, academic research, cultural relics protection and restoration.
With the restoration center as the "science and technology innovation place", professional development, and scientific and technological empowerment will enhance the competitiveness of the industry
In 2019, Fengbo established the Cultural Relics Protection and Restoration Center, which was approved as the "Shanghai Movable Cultural Relics Restoration Qualification", which is one of only three in the city, and has applied for 5 national patents and published more than 10 core journals at home and abroad. Actively promote the construction of "three rooms and four places", mainly for oil paintings and paper modern science and technology testing and analysis laboratory, modern technology and traditional restoration skills operation training room, and restoration case compilation of scientific and technological achievements archives; We will work together with universities and cultural and museum units to build a "paper science popularization base", "red culture protection base", "college student internship and training base" and "Shanghai craftsman base" based on traditional handmade paper. Strengthen the transformation and dissemination of scientific research achievements, take the new quality productivity of cultural museums as the guide, consolidate the transformation of scientific research and innovation achievements, empower exhibitions, education, and external publicity, continuously enhance resource allocation and narrative capabilities, and cooperate with the research results of the restoration center to continue to hold a series of exhibitions of oil painting restoration diaries and cultural relics restoration seminars, etc., to build a cultural relics restoration innovation system with the deep integration of "production, education, research and application".
With cultural services as the "foothold", it covers all aspects and comprehensively improves the quality of public services
Fengbo actively responds to the construction of "social aesthetic education", and builds the Fengbo aesthetic education brand with the whole people, the whole process and all ages of aesthetic education. Combined with the exhibitions in the museum, we have carried out brand education activities such as "New Year in the Museum", "National Treasure Narrator", "Little Docent", and "Fengbo Lecture Hall", with "research", "experience" and "immersion" as the key words, and actively explored the educational potential of the museum with "one body and two wings", and created a refined, characteristic and clustered Fengbo research service system to meet diverse needs, and has held more than 1,000 social and educational activities since its opening, covering 400,000 people.
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Online, Fengbo has built an unbounded museum with "cloud visits, cloud courses, cloud interactions, and cloud experiences", actively expanded the coverage of Fengbo by means of digital communication, and made full use of the digitization of museum scenes and the digital remodeling of collections to create an online virtual exhibition hall to bring cultural relics to life. Combined with the position of "one shake and two micro", differentiated output of high-quality content, and launched online brand activities such as "24 solar terms micro classroom" and "live exhibition", with nearly 300,000 fans on the whole network and more than one million clicks. Cooperate with hundreds of media to form a three-level media matrix of mainstream media to analyze cultural connotation, industry media to provide professional perspectives, and network KOLs to lead the three-level media matrix of self-media communication, which has been on the "Top Ten Hot Search Exhibition List" on the Zhongbo hot search list for many times, with a total of more than 1,600 media news reports, and official media such as Jiefang Daily, Wen Wei Po, and The Paper have also made "how to make a small museum a big exhibition", "how a suburban museum has become a 'top stream'", "how to brush out the sense of existence of district-level museums in addition to phenomenal special exhibitions" A number of feature reports.
The development of Fengbo is not only rooted in the cultural heritage of the city, but also in the strong atmosphere of building a strong cultural area, and also stems from the people's yearning for a better life. Standing at a new starting point, Fengxian Museum will continue to be based on the region's rich historical and cultural resources, supported by the position of "one body and two wings", give full play to the energy efficiency of the first-class museum, make Fengxian an important place to enhance people's spiritual culture and sense of well-being, build a best practice place for Xi Jinping's cultural thought with new ideas, new forms and new practices, create cultural and museum achievements with Fengbo recognition, and strive to write a new chapter in the high-quality development of the museum industry.
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Source: Fengxian Museum