Head to the heart, two directions.
Dongfeng Honda returns the trust of users with quality,
Users give Dongfeng Honda higher expectations with trust.
In 2021, the overall performance of the mainland automobile market is stable and increasing, and the annual automobile production and sales reach 26.082 million and 26.275 million units, respectively, an increase of 3.4% and 3.8% year-on-year, Dongfeng Honda, with its eye-catching performance of the whole industry chain, achieved annual sales of 793272 vehicles, with a cumulative user of up to 6.85 million+, responding to user demand, seizing the market high, and singing the annual good voice.
Brand value is based on the pursuit of quality
Since its establishment in 2003, Dongfeng Honda has always adhered to the unremitting pursuit of high quality, adhering to the principle of "quality and integrity", and strives to provide users with high-quality products with global standards. Star models such as CR-V, Civic and XR-V have become the "first car" of many Chinese users, and the reliable product quality has made Dongfeng Honda well-known in the minds of consumers, winning wide recognition and love from consumers.
In terms of management system, Dongfeng Honda has established a comprehensive quality management system in the whole value chain of the enterprise from research and development, procurement, vehicle production to after-sales service, so as to achieve high-quality and efficient work. In order to more effectively ensure product quality, Dongfeng Honda can be described as quite "strict" with itself, and has established Honda's unique "inspection technician" system, in which the personnel have no pressure on operation and completely review product quality from the perspective of consumers.
In terms of technical support, Dongfeng Honda has ensured the quality of all aspects from parts to assembly and even vehicle testing, and has spent a lot of manpower and material resources to build a leading engine laboratory, emission laboratory, vehicle laboratory and advanced vehicle factory quality assurance inspection line in China. Every vehicle that walks off the production line must be strictly reviewed by professional inspection technicians, and as long as the slightest defect is found, it will be vetoed, the problem will be found and completely solved.
In this era of only fast and unbreakable, the pursuit of ingenuity seems to have become an incomparably "luxury" thing, while Dongfeng Honda has been maintaining its unremitting pursuit of high quality for eighteen years, aiming to bring the most reassuring and comfortable driving experience to every user.
Market recognition highlights the charm of the product
Since 2006, Dongfeng Honda's models have won a number of honorary laurels in China's new car quality survey report (IQS), CATARC automotive industry customer satisfaction survey and other related surveys, which fully shows that the product quality of Dongfeng Honda has withstood the test of the market and has been recognized by the market.
At the same time, its products CR-V, Civic and XR-V have won the first place in various market segments for many years in the research report on the retention rate of passenger cars in China, which is the symbol of Dongfeng Honda's brand strength. In the "China Automobile Retention Rate Research Report" (October 2021) officially released by 58 Automobile and J.D. Power (Jundi), Dongfeng Honda brand and many of its models won the first place in the retention rate.
Dongfeng Honda CR-V sold 222325 vehicles in the whole year of 2021, achieving its annual joint venture SUV sales champion. CR-V this model is no stranger to domestic consumers, in that era when the private car market began to grow in a spurt, Dongfeng Honda quickly seized the market opportunity and quickly introduced the evergreen - CR-V of this compact SUV in 2004. Excellent product quality, fashionable and dynamic shape, reasonable and sufficient interior space are the strong support for this car to win the crown.
After 50 years of evolution and 10 generations of innovation, Dongfeng Honda Civic has won the love of more than 27 million car owners in more than 170 countries around the world. Since entering China in 2006, after 15 years of hard work, it has gained the favor of nearly 1.8 million Chinese users. Today, the eleventh generation of Civic, adhering to Honda's new design concept, has come to us, helping Civic to achieve sales of 166127 vehicles in 2021, re-establishing a new benchmark for sports aesthetics.
Dongfeng Honda XR-V has reached the milestone of more than 1 million vehicles in less than 7 years since it entered the domestic market. In 2021, it sold 191417 units and won the 2021 joint venture small SUV sales champion. XR-V meets the user's demand for the trend of continuous upgrading through continuous inheritance and evolution, strongly attracts the attention of users, and occupies the front seat of the segment all year round. It is understood that since XR-V was listed in 2014, it will carry out a small makeover every two years to keep up with fashion trends and consumer changes.
It is no accident that the Dongfeng Honda brand and products have both been recognized. Judging from the stable market performance of Dongfeng Honda, it adheres to the principle of "user first, quality first", relies on scientific and efficient quality management, advanced production technology and technology, and will still provide more high-quality products and services for Chinese consumers in the future, and join hands with 6.85 million+ users to create a better future.
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