Wen | Zhongtong Media reporter Mu Feng
"Generally speaking, a mother and baby shop that has been open for more than ten years can only see whether the child is deficient in calcium and iron, and I can see deeper things, such as a look at the tongue, I can distinguish whether the child is allergic, whether it is yin deficiency, whether it is yang deficiency, whether it is easy to diarrhea, whether it is easy to constipation." Wan Yanping, general manager of Jiangnan Beibei Maternal and Infant Health Center, shared.
△ Wan Yanping, general manager of Jiangnan Beibei Maternal and Infant Health Center
While studying and practicing, wan Yanping spent seven or eight years, nearly ten years, to reach such a level of integration. "This is also based on our practice of groping, such as this baby's lactose intolerance, three days to alleviate, another seven days without solution, we repeatedly deliberated, to determine what kind of problem this belongs to, the valuable experience accumulated in practice."
In fact, at its core, it is to provide health management services for customers. "We will understand the product knowledge, eat the product thoroughly, and then use the accurate dialectic, use the right product combination, and judge which one he is suitable for according to the customer's physique." At the same time, we will also combine tuina, medicinal baths and other methods, not a single. ”
The principle is very simple, just like a psychological counselor, he can not give you anything, charge ten thousand yuan for 1 hour, the service is priceless, "We are also doing service, depending on whether your service has poked the customer's heart point." ”
"And our professionalism can be passed on by word of mouth, and most customers have taken the initiative to come to us with various symptoms."
Just like probiotics, every store has it, but other stores are not professional enough to flexibly match according to the child's situation, "and customers come to our store, that is, they are interested in the profession, so they are loyal to the profession, not the product." ”
When the problem is solved for the baby, it can also extend the health management of adults through the child as a breakthrough, that is, through a child to radiate to adults. "Because if the child is weak, the parents are not much better, because the parents largely determine the future physical condition of the child."
"At the moment, it's easy for our in-house supervisors to replicate because I've gone through the process of groping, so they can skip the next step."
And this model, large chains are actually difficult to replicate. Because the large chain itself has mastered many unique conditions, it has greater selection advantages and will not pay special attention to the service and conditioning sector.
If the small shop wants to find a breakthrough, it must pay attention to professionalism, starting from professionalism and starting from high-quality service.
Click one to see, 2022 fortune