Recently, Feifan Automobile officially announced that the price of some models of its MARVEL R and ER6 models will be adjusted. Specifically, the adjusted price of marvel R is 219,800-26.18 million yuan, except for the entry-level model price has not been adjusted, the rear-drive PRO version and the four-wheel drive PRO version have both increased by 2,000 yuan. The adjusted price of the Feifan ER6 is 156,800-201,800 yuan, and the price of all models has increased by 1,000 yuan. The price of the models that have been adjusted this time has not been adjusted in terms of configuration, and the optional fee remains unchanged for models with optional White Samurai (Pearl white) and Black Samurai (Pearlescent Black) paint.
Feifan Automobile is actually SAIC R, and SAIC R is SAIC Roewe independent pure electric brand. On April 20, 2020, SAIC Roewe exposed a new R logo. Roewe said that the new R standard will become an exclusive symbol of high-end new energy models, covering roewe new energy products, including MARVEL, ER series of full range of models. On October 29, 2021, SAIC Motor announced that it will invest in the establishment of an automobile company named "Extraordinary Automobile Technology Co., Ltd.", and the original R brand of the passenger car branch will be market-oriented by Feifan Automobile as an independent company, and will deepen the high-end electric vehicle market in the future.
In addition to Feifan Automobile, BYD Automobile has also increased the price of its new energy product series Dynasty Network and Ocean Network, with an increase of 1,000-7,000 yuan. It is understood that BYD Automobile's price adjustment range involves a total of 11 models, namely Qin PLUS DM-i, Qin PLUS EV, Song PLUS DM-i, Song PLUS EV, Song Pro DM-i, Yuan Pro, Han EV, Han DM, Tang DM-i, 2021 Tang DM and Dolphin models.
In terms of specific products, BYD Song Pro DM-i has the lowest price increase, with all models raised by 1,000 yuan, and the price range after the price increase is 135,800-160,800 yuan. BYD Qin PLUS DM-i, Qin PLUS EV, Song PLUS DM-i, Tang DM-i, Tang DM and Dolphin all increased prices by 3,000 yuan. BYD Song PLUS EV, Han EV, Han DM all increased by 5,000 yuan; BYD Yuan Pro made price adjustments for comfort, luxury and premium types, all of which increased by 7,000 yuan.
As for the reasons for the price increase of Feifan Automobile and BYD Automobile, it has a certain relationship with the decline of subsidies for new energy vehicles. On December 31, 2021, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission jointly released that the subsidy standard for new energy vehicles in 2022 will be reduced by 30% on the basis of 2021, and it will be clear that the subsidy for new energy vehicles will be terminated on December 31, 2022, and vehicles licensed after December 31 will no longer be subsidized. Immediately after the release of this policy, it caused a wide impact in the industry.
According to statistics, since December 2021, Tesla, Xiaopeng Automobile, Nezha Automobile, GAC Eian, Zero Run Automobile, Pole Star and other new energy vehicle brands have officially announced the price increase of some of their models. On December 28, 2021, the price of the zero-run T03 under the zero-run car was raised, and the price of the 2022 model was 68,900-84,900 yuan, while the price of the 2021 model was 59,800-99,800 yuan, and the lowest-end model of 2022 was increased by 8,000 yuan compared with the 2021 model. On December 31, 2021, Tesla announced that the price of model 3 and Model Y models was raised, of which the price of the Model 3 rear-wheel drive version was adjusted to 265652 yuan, an increase of 10,000 yuan over the previous model; the price of the Model Y rear-wheel drive version was adjusted to 301840 yuan, up 21,088 yuan from before.
On January 11, Xiaopeng Automobile announced that the price of all models increased by thousands of yuan, of which the Xiaopeng P7 series rose by 4300-5900 yuan, and the price after the latest subsidy was 22.42-40.99 million yuan; the P5 series rose by 4800-5400 yuan, and the price after the latest subsidy was 16.27-22.93 million yuan; the G3i series rose by 4800-5400 yuan, and the latest subsidy price was 154.6-19.32 million yuan. Also on January 1, the price of pole star 2 single motor standard endurance version and single motor long endurance version of Pole Star Automobile increased by 5,000 yuan, and the official price of pole star 2 after adjustment was 257,800-338,000 yuan.
New energy vehicle subsidies mean that consumers need to pay more costs to buy cars, and the impact on sales in the short term is inevitable, but from the perspective of the development of the future market, there may be a phenomenon of "more and more buying", because after next year, the subsidies for new energy vehicles will be cancelled, and consumers will no longer enjoy subsidies. From the perspective of overall consumption expectations, automobile demand is relatively rigid, and the current terminal price increase has a limited impact on demand, at the same time, there may be relevant policies to promote consumption on the policy side.
As for the impact of the decline in subsidies for new energy vehicles, Shengang Securities pointed out that terminal prices fluctuate in the short term but are stable in the long run. Tesla, FAW-Volkswagen, Weilai, Xiaopeng and other car companies after the subsidy decline to take price increases, make up the price difference and other countermeasures, short-term terminal sales prices may fluctuate, but with the gradual emergence of electric vehicle scale effect, long-term terminal prices are expected to remain stable.
The picture and text are from the attention of the automotive industry, if there is infringement, please contact Xiaobian to delete