Today is the first day of the start of the Year of the Tiger in 2022, and here I wish all the fans and friends of "Forty Thousand Talking Cars" "a good start, a tiger and a tiger"! Many car companies have also formulated plans for the Year of the Tiger, hoping to add wings to the new year. Today we will talk about the new atmosphere of Ferrari in 2022, look at the supercar brands in Italy, what are the new moves?
On February 5, Ferrari CEO Benedetto Vigna said: "Ferrari has set up a division focused on digital services to explore potential opportunities in a metaverse world that combines the three elements of virtual reality, gaming and social networking to enhance its branding in the virtual world. Benedetto Vigna also revealed that it will explore areas such as NFTs and is currently forging new technology partnerships.
This seemingly simple message contains a lot of Ferrari's exploration of the future metaverse world. I remember that a few years ago we talked about "The Future of the Automobile and the Metacosm", and in the video I also explained my views on the Metacosm. Although the metaverse seems to be philosophically contradictory to the automobile, in fact, the superficial concept of the metacosm has a potential similarity and connection with the human-computer interaction and interconnection that we are familiar with.
Ferrari's power in the metaverse is relatively fast, and last December, Ferrari officially announced a partnership with Velas Network AG. Velas is a Swiss-based ecosystem startup. It was founded in 2019 by renowned blockchain and cryptocurrency entrepreneur and investor Alexandrov. He is also the founder of CoinPayments, the world's number one cryptocurrency payment gateway, and an advisor and investor to Mind AI, a well-known South Korean artificial intelligence startup. Alex is consulting with the FBI, Europol and several governments on technology, cybersecurity, blockchain and AI implementation.
In addition, in the field of racing, the company will become a partner of Ferrari team from the next season of the Formula One competition. Ferrari issued a statement saying: "The Velas Network will become the title sponsor of the Ferrari ESports Series and the F1 ESports Series. The Ferrari Esports Series is Ferrari's own online single-brand series, while the F1 Esports Series is the official digital tournament in which all teams participating in the FIA Formula 1 World Championship will participate. ”
Another big thing for Ferrari recently is the Long-Silent Purerangue Ferrari SUV model, which finally has the latest developments. Attentive foreign netizens filmed Purosangue's spy road attempt, although Ferrari's secrecy work is very good, but you can still see the general outline. Moreover, under the thick camouflage, it is no longer using shell camouflage, it is very close to the state of mass production, and the new car is expected to officially meet with everyone in 2022 and deliver in 2023.
Ferrari can not escape the "true fragrance theorem" after all. Ferrari had been very disdainful of SUV models, and even though Lamborghini's Urus had achieved good results, Ferrari had not changed its views, still believing that SUVs would destroy the pure blood of supercars. Interestingly, in the face of the "true incense theorem", Ferrari insisted on its own stubbornness. According to the official introduction, the official called this car FUV model, which is the abbreviation of Ferrari Utility Vehicle, which means "multi-purpose car". And named Puresangue "thoroughbred horse" meaning, meaning to inherit Ferrari pure noble luxury car blood, which is also a Ferrari humor.
It is not difficult to find from the spy photos that although the Purengue is an SUV model, it still retains a slender front. We can make a big guess, ferrari will not cram the proud V12 engine into the cabin of the Purerangue. In that case, the maximum power may easily exceed 800 horsepower, and the price is bound to exceed the Lamborghini Urus, becoming the new "ceiling" of the sports SUV. Of course, the volume of models will still use V8 hybrid and V6 hybrid, V12's Pureangue is always a lonely, indispensable, only a few people "toy".
According to the previous renderings on the Internet, many netizens found that Purosangue was like a Plus version of Roma, and both the front face and the lines were copied from Roma. It is not impossible, after all, Purengue and Roma come from the same platform, and designers only need to change Roma's design drawings, two doors to four doors, chassis to raise, wheels to increase.
Finally, it is worth mentioning that the Ferrari Daytona SP3, released last November, will also be in production this year and will begin deliveries in 2023. As the third model in the Icona series, the Daytona SP3 was launched to commemorate the Ferrari model that won the first and second place in the Daytona 24 Hours of Endurance and will become Ferrari's flagship supercar at this stage, reinterpreting Ferrari's classic design language in the modern era.
In summary, in 2021, Ferrari set a new sales record through the launch of a number of new cars, delivering more than 11,000 new cars worldwide, an increase of 22.3% year-on-year. Thanks to the success of the Lamborghini Urus next door, Ferrari finally couldn't help but venture into the SUV market, even though it called itself a FUV model, but it was actually a brand new SUV. In the future, with the arrival of Purosangue, Ferrari's product line is more abundant, and sales in 2022 are expected to further increase.