Monthly sales of more than 42,000 units! According to this momentum, this year's Hongqi brand is expected to catch the tail of the BBA
In China's luxury car consumer market, Mercedes-Benz BMW Audi is undoubtedly the first echelon, these three German luxury brands have almost accounted for half of the luxury market, even if Cadillac put up a situation of pulling salaries, the Us luxury brand strategy to take the cost-effective strategy is still unable to catch up with the sales performance of BBA. In this case, it is difficult for domestic independent car brands to break through, and although Chery Great Wall Geely Changan brands are also laying out high-end sub-brands, can they really compete with BBA? Obviously, there is still a grade behind, and the real strength to call the Mercedes-Benz BMW Audi is The Red Flag Car.
Last year, in 2021, the cumulative sales of FAW Hongqi brand exceeded 300,000, which is a very commemorative threshold, which has begun to shake off the Cadilla Craixas, and is obviously getting closer and closer to the inherent position of Mercedes-Benz BMW Audi. After entering 2022, faw-hongqi brand is more high hopes, from the recent spring festival released sales data, FAW-hongqi brand sold a total of 42,100 new cars in January, which may not be much for those traditional explosive joint venture brands, but for Hongqi automobile, it has increased by 30% year-on-year.
If the subsequent months can continue the sales performance in January, it is conservatively estimated that the cumulative sales of Hongqi Automobile this year can reach about 500,000 units. Nowadays, the sales performance of Mercedes-Benz BMW Audi in the Chinese market is also an order of magnitude, such as Mercedes-Benz BMW in the order of 700,000 or so, Audi in the order of magnitude of about 650,000, if so evaluated, this year's Hongqi brand is expected to seize the tail of the BBA, directly threatening the first echelon of luxury brands, which is a very young luxury brand, it is already a strong achievement.
I have to say that many of Hongqi Automobile's products are competitive, if calculated according to sales data, the biggest contributor so far is Hongqi HS5, this SUV model positioning belongs to the medium-sized SUV, but the price positioning is close to Toyota Rongfang or Honda CRV, so the sales performance is very outstanding, the starting guidance price is only 183,800, plus the preferential strength of offline sales channels, which belongs to the more people-friendly SUV models.
Hongqi HS5 is equipped with a 2.0T high-power turbocharged engine, the maximum output is 224 horsepower, and the entry provides a 6at gearbox, in this case the hardware configuration is indeed very thick, plus the Hongqi HS5 belongs to the FAW Hongqi brand relatively entry-level products, the monthly sales of this car are basically maintained at more than 10,000 units.
In addition, Hongqi Automobile also has a layout in the high-end field, such as Hongqi H9 high-end luxury car, the size positioning has reached the level of Audi A6L, and the appearance is comparable to Rolls-Royce, whether it is the wedding market or the home market, now Hongqi H9 has a place.
To sum up, the future of Hongqi Automobile is unlimited, the brand influence itself is not lost to BBA, most Chinese car fans have a very mysterious and high-end impression of the Hongqi brand, which is half successful for a luxury brand, coupled with the strong support of FAW Group, the FAW Hongqi brand is destined to be a shining star in 2022.
The question is, do you think Faw-hongqi cars are worse than BBA? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.