Guangming Daily: Once again " break the circle " , why the national tide program has become a traffic password

On the night of Chinese New Year's Eve, the dance poetry drama "Only This Green" appeared on the Spring Festival Gala of the Year of the Tiger of the Central Radio and Television Corporation, and the dancers outlined the fantastic endless mountains and rivers with their brilliant bodies, which became the explosive point of the whole evening, causing netizens to brush the screen and shout: "Beauty crying!" It was shocking! ”

On the stage, when the dancers in green hair and high hair danced, "stunning" and "ancient style" were almost the common feelings of all audiences. It can be said that "Only This Green" presents the audience with an audiovisual feast of "every frame is a painting, every second is enjoyment".

From the wonderful night series "Tang Palace Night Banquet" and "Roselle Water Endowment" launched by Henan Satellite TV last year, to this year's CCTV Spring Festival Gala "Only This Green" and "Remembering Jiangnan", Henan Satellite TV's "National Color Tianxiang", Oriental Satellite TV's "Spring Day", etc., the national tide element has almost invariably become the choice of the Spring Festival Gala in many places, and it has been well received, and many viewers have issued similar sentiments: "The national treasure has really moved!" This is Chinese culture! There is no shortage of viewers shouting: "Please roll up the Spring Festival Gala according to such a program standard." ”

"When I was a child, I wanted to skip the Spring Festival Gala as soon as I arrived at the Song and Dance Recitation, but now only the Song and Dance Recitation does not want to skip it." In the past two years, the wind of the national tide has blown on the "Spring Festival Gala" stage, and various songs, dances, and performance programs featuring intangible cultural heritage and traditional culture have almost overwhelmed the momentum of language programs, and have become a traffic code. The definition of the party has quietly changed.

In recent years, the popularity of cultural exploration, poetry reading programs, the popularity of Chinese songs, and the Hanfu fever of young people have led wave after wave of traditional cultural revival. This non-stop boom has a great role in promoting the spread of traditional culture today, and it can even be said that in this context, it is difficult not to be popular with national style works with good content and production.

Some people comment that these are a combination of "virtual and reality, tradition and modernity, national essence and technology". The evaluation is pertinent, but the program can achieve the first place in the Weibo Variety List Evening Column category, a single video accumulated 10 million views, and let people sincerely like it, which is not only the reason summarized in this sentence.

It is not difficult to imagine that the out-of-the-loop password of "Only This Green" in addition to its own well-made, but also covers the "crossing" elements, XR holographic scanning and other cutting-edge technology, as well as the Forbidden City calligraphy and painting relics of the "old net red" "Thousand Mile River and Mountain Map", even if people who do not know the cultural blog, this also knows a thing or two about "Thousand Mile River and Mountain Map". The collision brought about by such innovation and integration is bound to encircle a large number of audiences.

However, it should also be recognized that in recent years, there are indeed a large number of programs with traditional cultural elements, and there are only a few programs that can really break the circle. Traditional cultural programs are not created by assembly lines, dazzling stage art and amazing high-tech are just gorgeous coats, and the inside that can move people's hearts lies in how the producers interpret and convey the ideological essence of traditional culture, and how to use appropriate ways to stimulate people's inner cultural identity.

A program with excellent traditional cultural elements must be based on the understanding of national culture and self-confidence in national culture. The traditional cultural programs that emerged on the stage of this year's Spring Festival Gala also showed the high self-confidence of national culture, and the benign feedback of the market, especially the recognition of young audiences of the online generation, proved that traditional culture has broad market potential.

Culture is not blindly pandering, but also leading in vision, pattern and depth. The "re-breaking circle" of the national tide wind on the Spring Festival Gala stage told people that excellent traditional culture has strong vitality and is waiting for us to rejuvenate them.

(Originally titled "Breaking the Circle Again, Why the National Tide Program Became a Traffic Code" by Zhu Xiaofan Source Guangming Daily Client)