laitimes

The agency announced the 2022 U.S. Brand Value List: a total value of $4.77 trillion Apple first

The agency announced the 2022 U.S. Brand Value List: a total value of $4.77 trillion Apple first

Brand Finance, the UK's brand evaluation agency, has released its "2022 TOP 500 US Brand Value" list (US 500 2022). Apple, Amazon, and Google won the top three. Also in the top ten are Microsoft, Walmart, Facebook, Verizon, Disney, Home Depot and AT&T.

The total value of the top 500 U.S. brands in 2022 was $4,770.1 billion. Among them, 74 technology brands were on the list, worth $1,409 billion, accounting for 29.5%; 39 retail brands were on the list, worth $827.7 billion, accounting for 17.4%; 31 bank brands were on the list, worth $305 billion, accounting for 6.4%; 29 media brands were on the list, worth 234.5 billion US dollars, accounting for 4.9%; 30 commercial service brands were on the list, worth 229.1 billion US dollars, accounting for 4.8%; 7 telecom brands were on the list, worth 182 billion US dollars. Accounted for 3.8%.

Brand Finance uses the royalty relief method to calculate brand value. Brand value can be understood as the net economic benefit that a brand owner receives by licensing the brand on the open market.

Here are the top 100 brands on the list of the top 500 brands in the United States:

Ranking Brand Field Brand value/annual growth rate

1, Apple (Apple) technology 355.080 billion US dollars / + 34.8%

2. Amazon Retail $350.273 billion/+37.8%

3. Google Media $263.425 billion / +37.8%

4, Microsoft (Microsoft) technology 184.245 billion US dollars / +31.2%

5. Walmart Retail $111.918 billion/+20.1%

6. Facebook Media 101.201 billion US dollars / +24.2%

7. Verizon Telecom $69.639 billion/+1.1%

8. Disney Media $57.059 billion/+11.3%

9. Home Depot Retail $56.312 billion/ +6.4%

10. AT&T Telecom $47.009 billion/-8.5%

11, Tesla (Tesla) car 46.010 billion US dollars / + 43.8%

12. Starbucks Catering $45.699 billion/+18.9%

13. McDonald's catering $39.721 billion/+17.4%

14. United Parcel (UPS) Logistics 38.533 billion US dollars / +28.2%

15. Market Opener (Costco) Retail $37.501 billion/+29.8%

Bank of America $36.719 billion/+12.0%

Marlboro Tobacco $36.278 billion/+2.0%

18. Accenture Technology $36.190 billion/+39.0%

19. Coca-Cola Soft Drinks $35.379 billion/+6.7%

20. Citibank $34.443 billion/+7.0%

21. Instagram Media $33.483 billion/ +33.5%

22. Lowe's Retail $33.392 billion/+9.9%

23. Nike clothing and accessories 33.176 billion US dollars / +9.0%

24. UnitedHealthcare Healthcare $32.946 billion/+20.6%

25. Xfinity Telecom $31.263 billion/+23.9%

26. Chase Bank 30.148 billion US dollars / +4.5%

27. Wells Fargo Bank $30.054 billion/-5.5%

28. Deloitte Business Services US$29.811 billion/+11.8%

29、 Netflix media 29.411 billion US dollars / +17.9%

30、Oracle Technology 29.121 billion US dollars / +11.3%

31. JP Morgan Bank $28.888 billion/+22.6%

32. Target Retail $28.342 billion/ +37.0%

33. American Express Business Services $27.248 billion/+15.7%

34. VISA Business Services $27.089 billion/+2.2%

35、 Cisco Technology 26.599 billion US dollars / +32.2%

36、 CVS Retail 26.185 billion US dollars / -2.8%

37. FedEx Logistics $26.012 billion/+10.5%

38、 Intel technology 25.612 billion US dollars / -19.5%

39. Ford Cars $24.178 billion/+6.6%

40、 Spectrum Telecom $24.083 billion / +12.4%

41、 YouTube Media 23.891 billion US dollars / +38.2%

42.PwC Business Services US$23.171 billion/+4.2%

43, Uber Logistics 22.820 billion US dollars / +11.4%

44、Dell Technologies $22.22 billion/+20.6%

45. Mastercard Business Services $21.425 billion/+12.1%

46、International Business Machines (IBM) Technology 21.383 billion US dollars / -22.0%

47、 Pepsi soft drinks 20.712 billion US dollars / +12.0%

General Electric Engineering and Construction $19.725 billion/+9.4%

49 Walgreens Retail $19.686 billion/+22.3%

50、 PayPal (PayPal) Business Services US$18.716 billion / +14.1%

51, Anthem Healthcare 18.611 billion US dollars / +17.0%

52, Salesforce technology 17.917 billion US dollars / +35.8%

53、KFC) Catering US$17.623 billion/+16.9%

54. Capital One Bank $17.472 billion/+34.0%

55、 TATA Consulting Services (TCS) Technology 16.786 billion US dollars / +12.5%

56, HCA healthcare 16.539 billion US dollars / +24.1%

57. Goldman Sachs Bank $16.368 billion/+19.0%

58、 Nvidia Technology 16.100 billion US dollars / +99.6%

59、 Optum Healthcare $15.873 billion / +28.0%

60 Boeing Aerospace and Defense $15.497 billion/+13.8%

61 Chevron Oil and Gas $14.588 billion/-8.4%

62、 Adobe Technology 14.088 billion US dollars / +20.6%

63 Humana Healthcare $14.065 billion/+5.4%

64. Purina Food 13.674 billion US dollars / +49.6%

Sam's Club Retail $13.495 billion/+22.9%

66 Johnson & Johnson Pharmaceuticals $13.379 billion / +24.4%

67. GEICO Insurance 13.071 billion US dollars / +17.6%

68. Universal Media $12.876 billion/+11.0%

69、 Infosys Technology 12.777 billion US dollars / +52.1%

70. Morgan Stanley Bank $12.538 billion/+32.4%

71、Hilton Hotel $12.040 billion/+58.2%

72, Chevrolet car 11.795 billion US dollars / -14.0%

73、 Progressive Insurance 11.177 billion US dollars / +24.7%

ExxonMobil Oil & Gas $11.161 billion/-16.9%

75. Chubb Insurance 10.760 billion US dollars / +47.7

76. Metlife Insurance $10.414 billion/ +24.8%

77, LinkedIn (LinkedIn) Media 10.389 billion US dollars / +25.0%

78. U.S. Bank 10.121 billion US dollars / +21.2%

79、HP Technology 10.066 billion US dollars / +19.7%

80 Lockheed Martin Aerospace and Defense $9.979 billion/-4.0%

81. S&P Global Business Services $9.877 billion/ +13.7%

82, Fox Media 9.850 billion US dollars / +5.7%

Publix Retail $9.813 billion/+21.7%

84, Dollar General retail 9.442 billion US dollars / -1.7%

NBC Media $9.391 billion/+11.3%

86、 Allstate Insurance 9.357 billion US dollars / +36.6%

87. Pu Ruixing Financial Services (PNC) Bank 9.232 billion US dollars / +35.8%

Honeywell Engineering and Construction $9.036 billion/+41.9%

89. Truist Bank $8.851 billion/+10.5%

90. Travelers Insurance $8.738 billion/+10.0%

91、Cognizant Technology 8.735 billion US dollars / +8.8%

92, T.J. Maxx retail 8.727 billion US dollars / +34.6%

93. Booking.com Leisure and Travel US$8.703 billion/+5.2%

94, ESPN Media 8.695 billion US dollars / +7.5%

95、Lay's Food $8.557 billion/+30.6%

Medtronic Medical devices $8.387 billion/-10.2%

97, 3M technology and other diversification 8.302 billion US dollars / +3.7%

98, eBay retail 8.301 billion US dollars / -0.6%

99. Union Pacific Logistics $8.203 billion/+8.8%

Caterpillar engineering and construction $8.195 billion/+3.8%

Read on