Author | Wu Feining Edit | LI Shuiqing
Zhidong news on April 17, today, for local overseas enterprise users, Microsoft Azure OpenAI Service International Edition tailored the first three sets of Azure global innovation industry scenarios for retail e-commerce, manufacturing and digital native, integrating GPT-3, GPT-4, Codex, DALL-E and enterprise-level ChatGPT and other five large model services to help Chinese overseas enterprise customers accelerate the expansion of the global market.
In November 2021, Microsoft Azure launched the OpenAI preview service, which allows enterprise users to access OpenAI language models through REST APIs, but only some users can experience it at that time.
In January 2023, Azure OpenAI International Edition launched the first large model service for global enterprise users, which can provide GPT-3 and GPT-4 for text generation, CodeX for understanding code, DALL-E for image generation through text prompts, and enterprise-level ChatGPT that can provide chat integration and customization services.
In response to the three major areas of retail e-commerce, manufacturing and digital native, which are currently the most urgent market demand, Microsoft officially launched the first batch of Azure OpenAI international version of "Global Innovation Industry Scenarios", which currently covers a variety of functions and scenarios.
In the field of retail e-commerce, Azure OpenAI International can quickly generate product-related copy and visual creative materials, generate sales training words that are more in line with user needs, and compile customer service and public opinion response plans. It can also summarize customer service center service records, analyze feedback on new product marketing activities, and analyze after-sales evaluations and complaints.
In addition, Azure OpenAI International Edition services also include writing application interface code, generating SQL query statements in natural language, and search optimization based on natural language understanding.
In the manufacturing industry, Azure OpenAI provides multilingual intelligent terminals and human-computer interaction experience to help enterprise users quickly adapt to sales and customer service in overseas markets, and can also summarize and search production technical documents in major vertical fields, summarize cross-platform multi-party meeting minutes, have intelligent customer service in administration, IT and other aspects within the enterprise, and provide after-sales, technical and product support externally. Azure OpenAI also accelerates application development and iteration, and accelerates code transformation across data platforms.
In the field of digital native, Azure OpenAI can provide game users with an interactive experience of NPC (Non-Player Charater) for unlimited story creation, as well as text, visual content, material generation and processing required for games and Internet marketing. Azure OpenAI is also equipped with intelligent game customer service robots for overseas markets to communicate with users in real time.
Kang Rong, vice president of Microsoft and chief operating officer of Greater China, said that in the process of promoting and providing related services and technological innovation, Microsoft adheres to the six principles of "fairness, reliability and security, privacy and protection, inclusiveness, transparency and responsibility" to create a "responsible AI" to ensure that artificial intelligence systems are listening, learning and improving.
Miao Yu, a partner of Microsoft and co-founder and COO of OneSight, a global social media marketing and data analysis company, said that the overseas demand of Chinese enterprises is recovering rapidly, especially in China's advantageous industries such as game applications, consumer electronics, and industrial manufacturing, and the layout and business growth rate in the global market are particularly obvious.
Kang Rong said: "The great potential of Microsoft's Azure OpenAI international version service currently operating in overseas markets in the commercial field has attracted widespread attention and positive comments from global business customers and partners, technical communities and developers, and has also made people see broad prospects and unlimited possibilities." ”
Since 2023, more than 40 Microsoft global cloud innovation technologies have successively landed in China, involving infrastructure, data intelligence and cloud-native applications and other innovative fields, and the Azure machine learning platform has been updated several times to help enterprise users achieve cloud digital innovation. The expansion of the three specific industry scenarios meets the needs of key business scenarios of overseas enterprises, and is both practical and innovative.
Conclusion: Three specific scenarios meet the needs of enterprises going global, and Azure evolves intelligent cloud services
Today, the demand for Chinese companies to go overseas has picked up. According to data from the General Administration of Customs, from January to February 2023, the total value of China's import and export of goods was 618 million yuan, and the import and export of foreign trade started steadily and well, laying a tough foundation for enterprises to go overseas.
As the exclusive cloud service provider of OpenAI, Microsoft provides secure and reliable services for enterprises based on hyperscale cloud computing. The three industry scenarios released this time will help more enterprise users explore the potential of combining large-scale AI and business scenarios, use natural language understanding, reasoning, and coding capabilities to meet the industry needs and business scenarios of different users, so that enterprises can implement exclusive solutions, and intelligent cloud services continue to evolve, showing differentiated industry competitiveness.