On February 4, 2022, on the fourth day of the Lunar New Year, the eyes of the world once again turned to Beijing, the world's first "city of double Olympics".
The Olympic effect is not just a sports feast for weeks. It is precisely because of the huge dividends of the Olympic Games that many corporate brands have laid down marketing layouts as early as a few years before the official start of the event. Even in the ever-changing epidemic situation, many companies still "bucked the trend" and entered the Winter Olympics family. At the Beijing Winter Olympics, these 45 brands will also collectively "endorse" China.
From July 31, 2015, when Bach whispered the word "Beijing" after voting at the 128th Plenary Session of the International Olympic Committee in Kuala Lumpur, to February 4, 2022, the Beijing Winter Olympics are ready to go, after 2380 days of long waiting, when the flame of the Winter Olympics is lit, a highly anticipated ice and snow event will officially begin.
The Olympic Global Partner Logo showcases the Chinese company Alibaba. Screenshot from beijing2022.cn
However, outside the athletes' arena, the commercial arena of the Winter Olympics has already "started" – as early as February 2017, the Beijing Winter Olympics market development plan was officially released. As an important part of the Market Development Plan of the Beijing Winter Olympic Games, the sponsorship level of the Beijing Winter Olympics Sponsorship Program is divided into four levels, which are set in order: official partners (first level), official sponsors (second level), official exclusive suppliers (third level), and official suppliers (fourth level).
As of February 3, in addition to the 13 Olympic global partners, 45 companies have reached cooperation/sponsorship relationships with the Beijing Winter Olympic Games, and the sponsorship and development rights of the entire event have made good progress. Corporate brands are specifically divided into:
- 11 official partners of the Beijing 2022 Winter Olympics
Bank of China, Air China, Yili Group, ANTA, China Unicom, Shougang Group, PetroChina, Sinopec, State Grid, Chinese Insurance, China Three Gorges;
- There are 11 official sponsors of the Beijing 2022 Winter Olympics
Tsingtao Beer, Yanjing Beer, Arowana, Shunxin Agriculture, Cultural Investment Holdings, Beiao Group, Hengyuanxiang, Qianxin, Ape Counseling, Yum China, Panpan Food;
The official partner and the official sponsor logo are displayed, and the screenshot is from the beijing2022.cn
- Beijing 2022 Winter Olympics official exclusive suppliers A total of 10 companies
EF Education, iFLYTEK, China Post, Huayang Lianzhong, Snickers, Airport Hongyuan, Sankeshu, Host, Liangye, BOSS Direct Recruitment;
- There are 13 official suppliers of the Beijing 2022 Winter Olympics
PwC, Suirui Group, Kingsoft Office, Yishi Technology, Gehua Cable, Hebei Radio and Television, Fengyuan Biological, Qisheng Technology, Temple of Heaven Furniture, Shijiazhuang Banknote Printing, Shuhua Sports, Nobel Tiles, Dongpeng Tiles
-Official Partner of Beijing 2022 Winter Olympics -
11 in total
▋Bank of China
Enterprise Introduction: Bank of China was formally established on February 5, 1912 with the approval of Dr. Sun Yat-sen, with the central management of large state-owned banks, state-level deputy ministerial units, and its business scope covers commercial banks, investment banks, funds, insurance, aviation leasing, etc.
Start of cooperation: On July 13, 2017, Bank of China became the official banking partner of the Winter Olympics.
▋Air China
Enterprise Introduction: Air China Limited, referred to as "Air China", was officially established in Beijing in 1988, and is the only civil airline in China that carries the national flag and is one of the three major airlines in China. In 1984, Air China's first time escorted the athletes of the Chinese delegation to the Los Angeles Olympic Games, and in 2004, Air China became the only air passenger partner for the 2008 Beijing Olympic Games.
Start of cooperation: On August 23, 2017, Air China became the official air passenger service partner of the Beijing Winter Olympics.
▋Yili Group
Enterprise Introduction: Inner Mongolia Yili Industrial Group Co., Ltd., founded in 1993, is China's largest dairy enterprise with the most complete product line, and a dairy supplier for the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo.
Start of cooperation: On August 30, 2017, Yili Group officially signed a contract with the Beijing Winter Olympic Organizing Committee, becoming the only official dairy partner.
▋ANTA Company
Company Introduction: ANTA Sporting Goods Co., Ltd., positioned as a professional sporting goods brand of Volkswagen, is mainly engaged in the design, development, manufacture and marketing of ANTA brand sporting goods, including sports shoes, clothing and accessories.
Start of cooperation: On September 28, 2017, ANTA became the official sports clothing partner of the Beijing Winter Olympic Games. In the 15 sub-events of the Beijing Winter Olympics, ANTA built competition equipment for a total of 12 Chinese participating sports teams, which is the sports brand that supports the most equipment for the Chinese national team.
▋China Unicom
Enterprise Introduction: Founded on July 19, 1994, China United Communications Co., Ltd. is the only comprehensive telecommunications operation enterprise in mainland China that can provide comprehensive telecommunications basic services, with a net asset of 84.3 billion yuan and a total asset of 212.9 billion yuan.
Start of cooperation: On December 26, 2017, China Unicom became the official communication service partner of the Beijing Winter Olympic Games. China Unicom will improve high-speed network services for the Winter Olympics with the theme of "Smart Winter Olympics, Connecting the Future".
▋Shougang Group
Enterprise Introduction: Shougang Group is a large enterprise group that mainly produces steel industry, and also operates in mining, machinery, electronics, construction, real estate, service industry, overseas trade and other industries, cross-regional, cross-ownership and transnational operation. In July 2019, the Fortune Global 500 list was announced, and Shougang Group ranked 402nd.
Start of cooperation: On June 5, 2018, Shougang Group became the official partner of the Beijing Winter Olympic Games. After the successful bid for the Beijing 2022 Winter Olympics, the office area of the Beijing Winter Olympic Organizing Committee, the training base of the national team's ice project, and the competition venue of the snowboard big jumping platform project of the Beijing Winter Olympics have successively settled in Shougang Park.
▋PetroChina
Enterprise Introduction: China National Petroleum Corporation limited is a comprehensive international energy company with oil and gas business, engineering and technical services, petroleum engineering construction, petroleum equipment manufacturing, financial services, new energy development, etc. as its main business, and is one of the major oil and gas producers and suppliers in China. During the burning of the flame of the 2008 Olympic Games, CNPC supplied millions of cubic meters of high-quality natural gas to the main torch tower.
Start of cooperation: On July 20, 2018, PetroChina became the official partner of the Beijing Winter Olympic Games.
▋Sinopec
Enterprise Introduction: China Petroleum and Chemical Corporation Limited, a very large petroleum and petrochemical enterprise group, is a state-owned company wholly owned by the state, an institution authorized by the state to invest and a state holding company. China Petroleum & Chemical Corporation ranked 2nd in the 2019 Fortune Global 500 and 1st in the 2019 China Top 500 Manufacturing Enterprises List. Prior to the 2008 Beijing Olympics, Sinopec sponsored refined oil and chemical products.
Start of cooperation: On July 20, 2018, Sinopec became the official partner of the Beijing Winter Olympics.
▋ State Grid
Enterprise Introduction: State Grid Co., Ltd. was established on December 29, 2002, the company to invest in the construction and operation of power grid as the core business, undertake to ensure safe, economical, clean and sustainable power supply of the basic mission. State Grid Corporation of China ranked 5th in the 2019 Fortune Global 500.
Start of cooperation: On May 10, 2019, State Grid Co., Ltd. officially became the official partner of the Beijing Winter Olympic Games. Provide safe, reliable, green and clean power services for the Beijing Winter Olympic and Paralympic Winter Games.
▋Chinese protection
Enterprise Introduction: Chinese Insurance is the first national insurance company in New China, which was established in 1949 at No. 108, Xijiaomin Lane, Beijing, and is known as the "eldest son of the new Chinese insurance industry" and the pioneer and founder of the insurance industry in New China. After more than 70 years of development, Chinese Insurance has become one of the world's top 500 insurance companies, with professional and rich experience in the protection of large-scale sports events.
Start of cooperation: On December 5, 2019, Chinese Min insurance group officially became the official partner of the Beijing 2022 Winter Olympic and Paralympic Winter Games. After successfully guaranteeing the Beijing 2008 Olympic Games, Chinese Bao once again held hands with the Olympics.
▋ China's Three Gorges
Enterprise Introduction: China Three Gorges Group is a wholly state-owned enterprise, strategically positioned as a clean energy group focusing on the development and operation of large-scale hydropower. By the end of 2016, the controllable installed capacity of China Three Gorges Group was close to 70 million kilowatts, and the total installed capacity of existing, under construction and equity reached 118 million kilowatts, of which renewable clean energy accounted for 97%, and controllable hydropower installed capacity accounted for 16% of the country's hydropower installed capacity.
Start of cooperation: On December 15, 2020, on the occasion of the fifth anniversary of the establishment of the Beijing Winter Olympic Organizing Committee, China Three Gorges Group Co., Ltd. officially became the official power generation partner of the Beijing 2022 Winter Olympic and Paralympic Winter Games.
-Official Sponsor of Beijing 2022 Winter Olympics-
▋Tsingtao Beer
Official beer sponsor
Enterprise Introduction: Tsingtao Beer Co., Ltd., formerly known as the state-owned Tsingtao Brewery, was established in 1903 by British and German businessmen. The official sponsor of the 2008 Beijing Olympic Games, it ranked among the world's top 500 companies. On December 18, 2018, the World Brand Lab released the "2018 Top 500 World Brands", and Tsingtao Beer ranked 310th.
Start of cooperation: On December 17, 2018, Tsingtao Beer officially became the official sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games. Following the official sponsor of the Beijing 2008 Olympic Games, Tsingtao Beer once again joined hands with the Winter Olympics to become the sponsor of the "Double Olympic" beer.
▋Yanjing beer
Enterprise Introduction: Yanjing Beer was founded in 1980, headquartered in Beijing, one of the largest beer enterprise groups in China.
Start of cooperation: On December 17, 2018, Yanjing Beer officially became the official sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Arowana
Official sponsor of grain and oil products
Enterprise Introduction: Arowana is a famous grain and oil brand under the fortune 500 company Wilmar International, and the Arowana brand series products cover edible oil, rice, flour, noodles, rice flour, soy milk, condiments, catering grain and oil and other fields.
Start of cooperation: On December 20, 2018, Arowana joined hands with the Winter Olympic Games, following becoming the exclusive supplier of edible oil for the Beijing 2008 Olympic Games, Arowana became the first grain, oil and food enterprise in China that has served the Olympic Games and will serve the Winter Olympic Games.
▋Shunxin Agriculture
Official sponsor of agricultural and sideline products
Enterprise Introduction: Beijing Shunxin Agriculture Co., Ltd. is a large-scale enterprise integrating grain crops, cash crops, vegetables, melons and fruits, fruit tree planting, processing and sales; liquor production and sales; meat food processing and sales; agricultural technology development, technical services, etc.
Start of cooperation: On December 26, 2018, Beijing Shunxin Agriculture became the official sponsor of agricultural and sideline products for the Winter Olympic and Paralympic Winter Games.
▋Cultural Investment Holdings
Official service sponsor of cultural events
Enterprise Introduction: Cultural Investment Holdings Co., Ltd. was established in 1993, a state-owned holding company, mainly engaged in industrial investment, investment information consulting and other businesses.
Start of cooperation: On July 26, 2019, Cultural Investment Holdings Co., Ltd. officially became the official cultural event service sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋Beio Group
Official sports showcase and awards ceremony service sponsor
Enterprise Introduction: Beiao Group was established in March 1994 as a wholly state-owned enterprise funded by the Beijing Municipal Government. Over the years, Beiao Group has completed the organization, planning, execution and service guarantee of a number of large-scale activities, and has now become the industry flagship enterprise with the most strength and brand awareness in the domestic cultural and sports industry.
Start of cooperation: On October 22, 2019, Beijing Beiao Group officially became the official sports display and award ceremony service sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games. The opening ceremony of the 2008 Beijing Olympic Games and the release ceremony of the emblem of the 2022 Beijing Winter Olympic Games were attended by the Beiao Group.
▋Hengyuanxiang
Official dress and homeware sponsor
Enterprise introduction: Hengyuanxiang, founded in 1927 in Shanghai, China' time-honored brand, the earliest is the production and operation of woolen thread-based enterprises. Its business products cover velvet thread, knitting, clothing, home textiles, children's clothing and other categories, and its brands include "Hengyuanxiang", "Color Sheep", "Xiaoyuan" and so on. Hengyuanxiang has also created ceremonial costumes for Chinese delegations at the Three Olympic Games in Beijing, London and Rio.
Start of cooperation: On November 18, 2019, Hengyuanxiang officially became the official sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Qianxin
Official cybersecurity services and antivirus software sponsor
Enterprise Introduction: Founded in 2014, Qianxin is one of the largest network security enterprises in China, and has made many innovative achievements in the fields of big data and security intelligence, terminal security protection, security operation and emergency response, and has long focused on providing enterprise-level network security technology, products and services for government, enterprise, education, finance and other institutions and organizations, and comprehensively guarding the network security of governments, enterprises and individuals.
Start of cooperation: On December 26, 2019, Qianxin officially became the official cybersecurity service and anti-virus software sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games, which is the first time in the history of the Olympic Games to adopt a third-party professional network security service provider.
▋ Ape Counseling
Official online education service sponsor
Enterprise Introduction: Ape Tutoring is a leading online education enterprise in China, with a cumulative number of service users of its products exceeding 400 million people. The company has a variety of online education products such as ape tutoring, zebra AI lessons, small ape search questions, small ape oral arithmetic, ape question bank, etc., providing users with diversified intelligent education services such as live online courses, enlightenment AI courses, and intelligent exercises.
Start of cooperation: On July 13, 2020, Ape Tutoring Online Education became the official online education service sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Yum China
Official Food Service Sponsor
Company Description: Since opening its first restaurant in Beijing in 1987, after 33 years of development, Yum China has become a leading catering company in China. Yum China owns the exclusive rights of KFC, Pizza Hut and Taco Bell in the Chinese market, fully owns the chain restaurant brands such as Dongfang Bai, Xiao Fei Yang and Huang Ji Huang, and has more than 10,000 restaurants in more than 1,400 cities and towns.
Start date: On July 20, 2020, Yum China became the official food service sponsor for the Beijing 2022 Winter Olympic and Paralympic Winter Games. Yum China has also become the official sponsor of the Chinese Olympic Committee, and the company's KFC, Pizza Hut and other brands will be stationed in the competition venues during the games to provide catering services for athletes and guests from all over the world.
▋Pan Pan Food
Official Packaged Snack Sponsor
Enterprise introduction: Panpan Food was founded in Jinjiang, Fujian Province, since its establishment in 1996, it has become a national agricultural industrialization key leading enterprise based on the deep processing of agricultural products. As one of the top 500 Asian brands, Pan Pan Food has been committed to product research and development and technological innovation, and has always served the consumer with "green, healthy, nutritious, fashionable, convenient and assured" products, and has been rated as "Consumer Favorite Food Brand" for many consecutive years.
Start of cooperation: On October 21, 2020, Fujian Panpan Food Co., Ltd. officially became the official packaged snack sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games.
- Beijing 2022 Winter Olympics Official Exclusive Supplier -
10 in total
▋ EF Education
Exclusive provider of official language training services
About the company: EF Education, with 16 subsidiaries and non-profit organizations, offers a variety of educational programs, including language learning, study abroad tourism and degree programs and cultural exchanges, and is the exclusive provider of official language training services for the Winter Olympic and Paralympic Games.
Start date: On August 20, 2019, EF Education became the exclusive provider of official language training services for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋iFLYTEK
Official exclusive supplier of automatic speech conversion and translation
Enterprise Introduction: iFLYTEK Co., Ltd., founded in 1999, specializes in intelligent speech and language technology research, software and chip product development, voice information services and e-government system integration. It has excellent products such as Lingxi voice assistant and iFLYTEK input method.
Start of cooperation: On September 16, 2019, iFLYTEK Co., Ltd. officially became the exclusive supplier of automatic speech conversion and translation for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ China Post
Exclusive provider of official postal services
Enterprise Introduction: China Post, which was restructured from the former China Post Group Corporation, is a large state-owned enterprise, with universal service, delivery business, financial business, rural e-commerce and other main businesses, and implements diversified operations. It is ranked 90th in the Fortune Global 500 in 2020 and 2nd in the world's postal enterprises.
Start of cooperation: On December 7, 2019, China Post officially became the exclusive supplier of official postal services for the Beijing 2022 Winter Olympic and Paralympic Winter Games, and will comprehensively meet the postal needs of the Beijing Winter Olympic and Paralympic Games during the preparation and holding of the Games, providing express mail services such as express mail and parcel express delivery, postal products such as philatelic and seal cards, and comprehensive on-site services.
▋ Huayang United
Exclusive provider of official communication agency services
Enterprise Introduction: Founded in 1994, Huayang Lianzhong has developed into an information technology service company with driving growth as the core and integrating omni-channel marketing, and has many years of strategic cooperative relations with a number of mainstream media. In the future, it will integrate the three advantageous business sectors of information technology marketing services, media channel data platform and cultural media to participate in the preparation of the Beijing Winter Olympic Games.
Start of cooperation: On December 9, 2019, Huayang Lianzhong Digital Technology Co., Ltd. officially became the exclusive supplier of official communication agency services for the Beijing 2022 Winter Olympic and Paralympic Winter Games, providing professional and efficient marketing promotion strategies, creative services and media resource integration communication services for the Beijing Winter Olympic Games.
▋ Snickers
Official chocolate exclusive supplier
About the company: Mars Wrigley is the world's leading confectionery manufacturer, headquartered in Chicago, Illinois, with more than 34,000 colleagues in nearly 70 countries around the world, responsible for the production and marketing of chocolate, chewing gum, mints and fruity sugar. Its Snickers have been in China for nearly 30 years. Mars Wrigley's roots in the Olympic Games can be traced back to 1984, when Snickers and M&M's first became exclusive sponsors of the summer and winter Olympic snack category. Since then, Snickers, as a Mars brand, has sponsored the 1992 Barcelona Olympic Games, the 1994 U.S. Soccer World Cup, the 1998 Fifac world cup in France, and became the exclusive supplier of chocolate for the Beijing 2008 Olympic Games.
Start of cooperation: On December 16, 2019, Mars Wrigley brand Snickers officially became the official chocolate exclusive supplier for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋Airport Hongyuan
Exclusive supplier of official warehousing facilities
Enterprise Introduction: Hongyuan Holding Group Co., Ltd. was established in 2001, Airport Hongyuan is a wholly-owned subsidiary of Hongyuan Holding Group Co., Ltd., in recent years, deeply cultivate cross-border trade, rapidly improve service capabilities, and actively lay out the global network. As early as the 2008 Beijing Olympic Games, Airport Hongyuan provided port logistics services for the Olympic Games. Airport Hongyuan will use its new International Cargo Distribution Center to provide material storage and distribution services for the Winter Olympics.
Start of cooperation: On June 23, 2020, Airport Hongyuan officially became the exclusive supplier of official warehousing facilities for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Three trees
Official exclusive supplier of coatings
Enterprise Introduction: Since its inception in 2003, Sankeshu has always adhered to the concept of green innovation and sustainable development, and created a one-stop integrated system of green building materials of coatings, insulation, waterproofing, flooring, auxiliary materials and construction, providing healthy products and services for consumers.
Start of cooperation: On August 6, 2020, Sankeshu Paint Co., Ltd. officially became the exclusive supplier of official paint for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Host
Exclusive provider of official brand design services
Enterprise Introduction: Founded in 1997, Dongdao Brand Creative Group Co., Ltd. is one of the leading enterprises in Brand Creativity in China, and has provided professional design and brand creative services for many international and domestic large-scale events for 23 years since its establishment. At the same time, the host has successfully delivered the emblem specification manual for the Beijing Winter Olympics and participated in a series of brand design work such as its core graphics and color system.
Start of cooperation: On September 1, 2020, Host Brand Creative Group Co., Ltd. officially became the exclusive supplier of official brand design services for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Good karma
Exclusive provider of official creative light show services
Enterprise Introduction: Liangye is a well-known enterprise in the field of domestic optical technology, focusing on the application of optical technology products and solutions in the fields of smart cities, scenic spots and households, continuously improving the application innovation ability of optical technology, and has helped major national activities for many times, and has always adhered to the product concept of "telling the story of the city with light". In 2008, Liangye successfully implemented the creative light and shadow show of the National Stadium (Bird's Nest), the Olympic Multi-functional Studio Tower, the National Stadium, the National Convention Center and the subsequent Olympic Tower.
Start of cooperation: On November 13, 2020, Liangye Technology Group Co., Ltd. officially became the exclusive provider of official creative light and shadow show services for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ BOSS direct employment
Exclusive provider of official HR services
Enterprise Introduction: BOSS Direct Recruitment is an online recruitment product of the Internet direct recruitment model. Founded by the team led by Zhao Peng, boss direct recruitment has become the largest recruitment platform in China based on the number of monthly active users.
Start of cooperation: In June 2021, the Beijing Winter Olympic Organizing Committee signed a sponsorship agreement with Beijing Huapin Borui Network Technology Co., Ltd., and its brand BOSS Direct Recruitment officially became the exclusive supplier of official human resources services for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
- Beijing 2022 Winter Olympics Official Supplier -
13 in total
▋PwC
Official financial accounting service provider
About us: PwC is one of the world's top accounting firms and one of the Big Four international accounting firms, with a network of 155 countries and territories with more than 280,000 employees dedicated to providing high-quality services in the audit, advisory and tax sectors. In 2007, PwC became the accounting service provider for the 2008 Olympic Games, and the cooperation between the two parties began as early as 2000 to assist the Beijing Olympic Bidding Committee in the preparation and presentation of the Olympic bid report. PwC has also served in los Angeles, Atlanta, Barcelona, Sydney and Athens. The Sochi Winter Olympics and the Tokyo Olympics will also cooperate with PwC.
Start of cooperation: On March 6, 2020, PricewaterhouseCoopers Zhongtian Certified Public Accountants firm officially became the official financial accounting service provider of the Beijing Winter Olympic and Paralympic Games, providing financial accounting and related consulting services to the Beijing Winter Olympic Organizing Committee.
▋Suirui Group
Official co-working software vendor
Enterprise Introduction: As a leading technology enterprise in the industry, Suirui has successfully provided various products and services for more than 500,000 government and enterprise customers around the world, and is committed to providing efficient and efficient collaborative office and video conferencing high-quality experience for the majority of government and enterprise customers. Some of the core members of the Suirui team have rich experience in serving large-scale sports events, and some of their members have participated in and been responsible for the construction and operation of information systems such as the 2004 Athens Olympic Games, the 2006 Turin Winter Olympics and the 2008 Beijing Olympic Games.
Start of cooperation: On March 6, 2020, Suirui Technology officially became the official collaborative office software supplier for the Beijing 2022 Winter Olympic and Paralympic Winter Games, providing comprehensive collaborative office software solutions and remote video conferencing products and services for the Beijing Winter Olympic Games.
▋Kingsoft office
Enterprise introduction: Kingsoft Office as China's leading office software enterprises, in China, Kingsoft Office business has covered more than 30 provinces, municipalities and autonomous regions, more than 400 city and county governments, government procurement rate of 90%, to create a stable and reliable collaborative office software service system.
Start of cooperation: On June 30, 2020, Kingsoft Office officially became the official collaborative office software supplier of the Beijing 2022 Winter Olympics.
▋One Stone Technology
Enterprise introduction: Yishi Technology focuses on the technical service field of sports events, provides technical products and operation services, and is currently the only software system service provider in China that will deeply participate in the 2022 Winter Olympics, 2022 Asian Games and other comprehensive international events and provide products and services in the next four years.
Start of cooperation: On June 30, 2020, Beijing Yishi Technology Co., Ltd. became the official collaborative office software supplier for the Beijing Winter Olympic and Paralympic Games, providing collaborative office software and related support services for the Beijing Winter Olympic Organizing Committee.
▋Gehua Cable
Official cable TV service provider
Enterprise Introduction: Gehua Cable was established in September 1999 with the approval of the Beijing Municipal People's Government, responsible for the construction, management and operation of the city's cable radio and television network, and engaged in radio and television program transmission, video on demand, network information services, etc., and once undertook the construction of the 2008 Beijing Olympic Cable TV Private Network.
Start of cooperation: On June 30, 2020, Beijing Gehua Cable TV Network Co., Ltd. officially became the official cable TV service provider of the Beijing 2022 Winter Olympic and Paralympic Winter Games. Cable TV related services for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋Hebei Radio and Television
Enterprise Introduction: Hebei Radio and Television Information Network Group was established in July 2005, is a large-scale state-owned cultural information service enterprise under the province, and has now become a national strategic resource network, digital economy basic network, digital culture communication network, media fusion transmission network. At present, while gradually expanding the coverage of 5G networks, Hebei Radio and Television Network Group is also working in synergy with China Radio and Television in the construction and application of 5G networks in Xiong'an New Area and Zhangjiakou Competition Area of the Winter Olympic Games.
Start of cooperation: On June 30, 2020, Hebei Radio and Television Network Group officially became the official cable TV service provider for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Abundant raw creatures
Official supplier of biodegradable tableware
Enterprise introduction: Anhui Fengyuan Biochemical Co., Ltd. was established in 2016, relying on the platform of the National Engineering Research Center for Fermentation Technology, using the five core patented technologies of strains, fermentation, extraction, purification and polymerization, mainly producing organic acids, amino acid biochemical products, and focusing on the development of biomaterial polylactic acid and its processed products.
Start of cooperation: On November 9, 2020, Fengyuan Bio became the official supplier of biodegradable tableware for the Beijing 2022 Winter Olympic and Paralympic Winter Games, providing biodegradable tableware and related support services for the Beijing Winter Olympic Games.
▋Qisheng Technology
Official smart bed supplier
Enterprise Introduction: Founded in 2005 and headquartered in Jiaxing, Zhejiang Province, Qisheng Technology is a global multinational enterprise dedicated to the application of healthy sleep intelligent technology and big data, and one of the world's largest intelligent electric bed manufacturers. Since its inception, electric bed products have sold more than 6 million copies worldwide.
Start of cooperation: In 2020, Qisheng Technology became the official smart bed supplier for the Beijing 2022 Winter Olympic and Paralympic Winter Games. Qisheng Technology and its brands "Shufford" and "Sophiaire" will provide support for the accommodation and operation of Beijing, Yanqing and Zhangjiakou Winter Olympic Villages (Winter Paralympic Villages) with smart bed products and related services.
▋Temple of Heaven furniture
Official living furniture supplier
Enterprise Introduction: Beijing Jinyu Tiantan Furniture Co., Ltd., founded in 1956, is one of the core companies under Jinyu Group, and is also the only state-owned holding enterprise above designated size in the domestic home furnishing industry. The company has nearly 2,000 employees, a registered capital of 1.67 billion yuan, and total assets of more than 3.3 billion yuan. Temple of Heaven Furniture takes Beijing as the marketing center, and has several major production and manufacturing bases such as Hebei Dachang, Tangshan Caofeidian, Beijing Xisanqi, and many branches in Shanghai, Tianjin, Shenyang, Xi'an and so on.
Start of cooperation: On April 26, 2021, under the joint witness of nearly 100 people from the Beijing Winter Olympic Organizing Committee, Jinyu Group, Jinyu New Material Industrialization Group, industry associations and news media, Temple of Heaven Furniture became the "official living furniture supplier of the Beijing 2022 Winter Olympic and Paralympic Winter Games".
▋ Shijiazhuang printing money
Official ticket printing service provider
Enterprise introduction: Shijiazhuang Banknote Printing Co., Ltd. is a wholly-owned subsidiary of China Banknote Printing and Minting Corporation, since the establishment of the factory in 1988, the factory has produced more than 10 varieties of banknotes from the second set of RMB to the fifth set of RMB, completing the sacred historical life given by the central bank.
Start of cooperation: In May 2021, Shijiazhuang Banknote Printing Co., Ltd. signed a contract with the Beijing Winter Olympic Organizing Committee to become the official ticket printing service provider of the Beijing 2022 Winter Olympic and Paralympic Winter Games, providing ticket printing and related support services for the Games.
▋Shuhua Sports
Official provider of fitness equipment
Enterprise Introduction: Shuhua Sports, a leading provider of fitness equipment and sports health solutions in China, was founded in 1996, and its total market value currently ranks at the forefront of the global fitness equipment industry. Shuhua has four major production bases and two major operation centers (Shanghai and Quanzhou) in the country, with a total scale of 450,000 square meters, and has established nearly 1,000 online and offline sales and service integration channels, and its global business involves more than 70 countries and regions such as Europe, the United States, the Middle East and Southeast Asia.
Start of cooperation: In June 2021, Shuhua Sports signed a contract with the Beijing Winter Olympic Organizing Committee to become the official fitness equipment supplier of the Beijing Winter Olympic and Paralympic Games, providing fitness equipment and related supporting services for the Fitness Center of the Olympic Village of the Beijing Winter Olympic Games.
▋ Nobel tiles
Official tile supplier
Enterprise introduction: Nobel Tile was founded in 1992 and is headquartered in Hangzhou, China. Since its inception, Nobel has focused on the research and development, production and sales of architectural ceramics and ceramic finishing materials, including Nobel porcelain tiles, Nobel tiles, Cézanne impression tiles, Nobel rock slabs, Hanwei rock slabs and other brands.
Start of cooperation: On June 28, 2021, the Beijing Winter Olympic Organizing Committee announced that Nobel Tile officially signed a contract to become the official tile supplier for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
▋ Dongpeng tiles
Enterprise Introduction: Founded in 1972, Dongpeng Tile is a leading provider of overall home solutions in China. With tiles, sanitary ware, wood flooring, green materials, overall home and other businesses, it is committed to providing consumers with comfortable space solutions, high-quality product configuration and humanized service.
Start of cooperation: On June 28, 2021, the Beijing Winter Olympic Organizing Committee announced that Dongpeng Tile became the official tile supplier for the Beijing 2022 Winter Olympic and Paralympic Winter Games.
ECOSPORTS
As one of the most influential international sports events, participating in the development of the Winter Olympic market and helping the preparation of the Winter Olympics is not only the glorious mission of enterprises to serve the overall development of the country, but also a rare opportunity for enterprises to accelerate brand building and enhance competitive advantages.
In the activation of sponsor rights, Beijing has developed many new attempts. At present, the official exclusive suppliers include postal services, automatic voice conversion and translation, chocolate, communication agency services, exclusive supply of warehousing facilities, brand design, official paint, exclusive supply of creative light and shadow shows and other categories. Categories such as "Official Beer Sponsor" and "Official Tile Supplier" have even seen the "grand occasion" of two brands participating in the cooperation. Coupled with the "return" of many enterprises represented by Air China who participated in the cooperation of the 2008 Beijing Olympic Games, the development of more rights and interests will undoubtedly provide more space and opportunities for more enterprises to enter the Olympic event.
In addition to sponsorship and cooperation, the Beijing Olympic Games have also launched many initiatives at the level of video copyright. On January 25, according to CCTV News, CCTV issued a statement on the copyright protection of the 24th Winter Olympic Games, according to the agreement signed between CCTV and the International Olympic Committee, the CCTV has the exclusive all-media rights and sub-licensing rights of the Beijing 2022 Winter Olympic Games Chinese mainland (including Macao). As of the date of this statement, in the Chinese mainland, except for China Mobile Migu, Tencent, Kuaishou, Beijing Winter Olympics Documentary Channel, Shanghai Five Star Sports Channel, and Guangdong Sports Channel, which have been authorized by the main station, no other organization has been authorized to disseminate the programs of the Beijing 2022 Winter Olympics.
However, for any sports sponsorship event, there are three parts that determine its value, one is to develop the types of sponsors and provide more rights and interests to activate the occasion; the second is to excavate and develop based on the rights and interests themselves; and the third is the effective legal protection of sponsorship rights and interests.
On January 28, in order to effectively protect the copyright of the 2022 Beijing Winter Olympics and minimize the occurrence of infringement, the China Copyright Association, the China Copyright Protection Center, the China Character Copyright Association, the China Music Copyright Association, the China Audio-visual Copyright Collective Management Association, and the China Photographic Copyright Association jointly issued an initiative on the eve of the Winter Olympics to standardize the copyright protection of the Beijing Winter Olympics.
The initiative proposes that from one week before the opening ceremony of the Beijing Winter Olympics to one week after the end of the Winter Olympics, each platform enterprise can issue an announcement in a prominent position on its platform, requiring all platform users to strictly abide by the relevant early warning letter of the National Copyright Administration and prohibit unauthorized uploading and dissemination of infringing videos. Each platform enterprise shall take the initiative to perform a higher duty of care over the infringement of copyrights of the Beijing Winter Olympics, and take special measures to prevent and control the infringement of copyrights related to the Beijing Winter Olympics that may occur on its respective platforms.
The Olympic Games have long become one of the most important commercial battlefields in the sports world. Behind its keywords, logos, venues, events, mascots, athlete portraits and other elements, there are huge commercial interests. How to develop these rights and interests reasonably and effectively to ensure the healthy operation of the event is also an eternal issue in the sports world. We look forward to these sponsors being able to deliver an excellent answer sheet at the Winter Olympics.
Editors and editors: Yin Haonan, Wang Mengru
Some of the content of this article is compiled from the official website of the Beijing Winter Olympics Organizing Committee