Technological innovation has become the first driving force leading the development of the food industry. From December 17 to 18, the 2021 National Food Industry Science and Technology Progress Conference was held in Zhengzhou. Hosted by the China Food Industry Association, the conference gathered elite leaders, experts and scholars in the food industry to exchange hot topics of cutting-edge science and technology in the food industry and explore the new trend of China's food industry in the future. The "China Food Industry Science and Technology Award" was awarded at the conference site, and Yili Group won 1 special prize, 1 first prize and 3 second prizes, ranking first in the industry, marking the industry's high recognition of Yili's innovation ability and high-quality products.
As a leader in the field of health, Yili adheres to the concept of "no innovation, no future", leads by the goal of "comprehensive value leadership", firmly promotes scientific and technological innovation, integrates the strength of the global dairy industry, continuously builds a "global health ecosystem", meets the people's growing needs for a better life with more high-quality products and services, and leads the high-quality development of the health food industry.
Yili won five technology awards in the food industry
Research and development of diversified health products, leading the industry innovation trend
At a time when consumption continues to upgrade and consumer demand becomes more diversified, high-quality and functional, it is particularly important for food companies to accelerate scientific and technological innovation. Focusing on the key areas of international dairy research and development, Yili has created an innovation network covering the world's top scientific research institutions and universities, and has joined hands with the government, universities and research institutes to establish a number of innovation platforms integrating industry, education and research, providing a steady stream of innovation momentum for meeting the health needs of consumers and promoting the development of the healthy food industry.
Yili relies on scientific and technological innovation to continuously develop new products, improve the diversified health product system, bring more nutrition and health to consumers, and continue to lead the industry consumption trend. The "Key Technology of Goat Milk Powder Dedisideration and the Simulation Application Technology of Breast Milk Composition" that won the special prize this time were applied to The Infant Milk Powder Products of Youzi Lamb; "The Development and Industrialization Application Technology of Functional Milk Powder Based on the Homology Fingerprint of Medicine and Food" won the first prize, Yili applied the technology to develop the middle-aged and elderly Xinhuo Sugar Bottom Formula; Yili also applied the "Application Technology of Cheese Granules in Ambient Yogurt" to develop Tetra Pak Crown Ammus Cheese Bobo Ball Yogurt, based on the "Development and Research of Sterile Cup Solidified Ambient Yogurt Products" Launched a sterile cup of Ammusi spoon to eat original yogurt, based on the "breakthrough and application of high protein extraction and processing technology" launched PET planting and selection of high protein soy milk, continue to meet the health needs of consumers.
Create digital health services and accelerate the process of industry innovation
Consumer-centricity is the core of Yili innovation. Yili accelerates the promotion of "Internet +", promotes the application of innovative elements, and provides consumers with accurate and personalized products and services. Based on Internet technology innovation, Yili has built a big data radar platform covering 420 data sources and an effective data magnitude of more than 90% of the whole network, using big data analysis to dig deep into consumer behaviors and habits, and continuously innovating and developing more high-quality products based on consumer needs.
At the 2022 Global Partnership Conference, Yili launched more than 100 new products, as a representative of "China's Organic Power", Jindian showed Jindian Organic Juanshan Pure Milk, a higher quality milk source, higher native protein, to create a natural fragrant taste; In 2020, Anmuxi, which sold more than 20 billion yuan, continued to maintain a fast pace of new product research and development, sweet pineapple, cheese popballs, AMX beauty yogurt, etc. continue to bring surprises to consumers; plant selection series rich in high-quality plant protein, original soy milk, plant yogurt, Flavors such as thick coconut milk continue to pamper consumers' taste buds. In addition, a series of star brands such as Changqing, Jinlingguan, Qiaolezi, Zhen Xian, Ice Factory, and Xu Quanhuan will also accelerate product innovation and upgrading in the new year.
Yili continues to provide consumers with a variety of health products
The things of the world are not new and cannot be advanced. Yili's fruitful achievements are inseparable from its in-depth exploration of consumer demand and its unremitting adherence to the innovation strategy. In the future, Yili will anchor the goal of "comprehensive value leadership", continue to enhance innovation capabilities, rely on the global innovation network, provide consumers with high-quality health products and services, lead industry innovation forward, and promote the high-quality development of the national food industry.