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The price war in the electric vehicle market has not been broken, in last year, some brands released 1599 for electric vehicles, this year there are 199, 189 for large-capacity batteries, a few days ago we also shared with you, low-cost batteries in the routine problem.
The reason why electric vehicle dealers launched low-price battery exchanges, on the one hand, is to drain traffic, on the other hand, there may be quality problems, full of routines, which is not a good thing for battery dealers, in order to crack down on low prices to disrupt the market behavior, Chaowei Tianneng battery finally shot, successively issued announcements, to stop supplying to illegal merchants, not three packs.
Tianneng issued an important notice to announce that on the issue of low-price exchange and promotion of Tianneng batteries in the market, the company decided to make the following rectification measures after the company's research, which is mainly divided into three:
Article 1: If the video platform on Douyin promotes low-price redemption, if it is found, the video will be required to be deleted through the channel;
Article 2: Some of the company's salesmen investigate and deal with the behavior of disrupting the Tianneng battery brand at low prices, and will not supply to the merchants in the future, and at the same time take back the goods that have been supplied;
Article 3: If the store disrupts the market behavior because of the low price, the after-sales service will not be provided in the future;
It is required that whether it is a battery sold on the market or a standard battery of the manufacturer, as long as it is a Tianneng brand, low-price publicity is not allowed, and if this behavior occurs, after-sales service will be stopped, and the battery that has been supplied will be recovered.
Tianneng has just issued the above notice, Chaowei also issued the corresponding announcement, the content is roughly the same as the above, all in order to maintain the reputation of the battery, low-price publicity is not allowed, for low-price publicity stores, corresponding measures will be taken.
On the one hand, the market has been almost saturated, and there is no large number of owners who buy electric vehicles, and on the other hand, the number of businesses is large, resulting in vicious competition among businesses.
In addition to the price war of electric vehicle brands, this year a number of electric vehicle brands have also launched a low-price battery exchange activity, through the activity to pull the market, for the store drainage, in fact, are full of routines, in the previous article, we have also done a detailed analysis, 189, 199 to buy large-capacity batteries is not a mercy issued by merchants, not for the owner of the service.
This time, Chaowei can be released at the same time to release the market rectification announcement, it can also be seen that it has had an impact on the reputation of the battery brand, so this kind of behavior should be strictly stopped, and there can be no more such behavior that disrupts the market that harms others and is not beneficial to itself, the key is that the end user, the car owner can not play a good role.
So, what do you think of the announcement of Chaowei and Tianneng issuing a notice prohibiting low prices from disrupting the market?