On March 21, the reporter learned from the Information Office of Sinopec that the first car festival of Sinopec EasyJet was launched in Beijing, and at the launching ceremony, it was announced that EasyJet would make a profit of 2 billion yuan, providing consumers with free car washing, affordable car maintenance, preferential shopping and other services for consumers at more than 10,000 gas stations and 9,000 easyJet service stores in China, further promoting consumption, benefiting people's livelihood, and accelerating the creation of a one-stop integrated service platform integrating "energy services, shopping services, automobile services, life services and logistics services".
At the launching ceremony, the new image of easyJet convenience store, the "EasyJet refueling" APP platform and the new equity membership system were released at the same time. "Car Festival" is another national consumption theme activity launched by Sinopec EasyJet after the "Easy Enjoyment Festival", this year's Car Maintenance Festival with the theme of "car washing is free, car maintenance has discounts", starting from March 16 to the end of May 15, close to consumer travel needs, launched car washing, car maintenance, car purchase, travel insurance, refueling, shopping and other six major rights and interests activities, to further promote consumption, benefit people's livelihood.
In terms of car washing, for registered members of various channels, use "one-click refueling" or fuel card to add gasoline for an unlimited amount, and give free car washing;
In terms of car maintenance, a new digital product "EasyJet Car Card" was launched to provide customers with refueling full coupons, car maintenance coupons and related coupon packages;
In terms of car purchase, we will create an online and offline integrated "car watching, car buying, car use" service platform, and launch exclusive car purchase rights covering refueling, car maintenance, shopping, life services and so on;
In terms of travel insurance, for car owners and car owners' families to give away travel insurance, providing "people worry-free", "car worry-free" and "financial worry-free" customized insurance recommendation services;
In terms of refueling, carry out the activity of giving away 200 yuan of shopping coupons for the full amount of refueling, and launch environmental protection products for vehicles; in terms of shopping, offline purchase of lubricating oil is 200 yuan and 200 yuan of shopping coupons are sent, and a preferential area is set up online.
At the same time, around the auto accessories, car deodorization cleaning, car electrical appliances, car tools, outdoor products and other five categories of auto supplies, the introduction of 3M, millet, car cabin and other brand products to meet the owner's pursuit of high-quality life.
EasyJet will vigorously implement the "service upgrade" strategy. Supporting the construction of comprehensive energy stations, releasing a new image of easyJet convenience stores, upgrading the "EasyJet refueling" APP, focusing on the core needs of car owners, providing online and convenient services of "refueling without getting off the bus, shopping without entering the store, and recharging without storage", and constantly enriching the online ecosystem; unifying the national rights and interests membership system, providing rights members with a wealth of diversified service rights and interests such as point exchange, free car washing, travel maintenance, shopping discounts, life services, birthday gifts, etc., and giving back to consumers with true feelings.
In the future, easyJet will take the advantages of car washing and beauty as the contact point, introduce resource cooperation, build a digital intelligent auto service system, expand the car maintenance business, enter the field of automobile sales, vehicle leasing, and online car, and provide consumers with more convenient car services, richer car supplies, and more exciting car life.
Chen Chengmin, chairman of Sinopec Sales Co., Ltd., and Shen Jinjun, president of China Automobile Dealers Association, delivered speeches respectively. They said that the car festival is a specific measure for Sinopec to actively respond to the Ministry of Commerce's call for continuous recovery and upgrading of consumption, and in the future, the Automobile Dealers Association will actively provide a cooperation platform for easyJet and enterprises in the automobile circulation industry to jointly create a service ecosystem for easyJet and automobile circulation.