A few days ago, according to overseas media reports, Ford's 40 millionth F series was officially off the production line, for Ford, the Ford F series can be described as a brand totem.
How important is the Ford F-Series to Ford? In fact, the hint can be seen in Ford's recent move. As the wave of electrification swept the world, Ford also accelerated the electrification transformation, and the Ford F-150 is the vanguard of the electrification transformation, it turns out that Ford's choice is not wrong, since the launch of the electric version of the F-150 Lightning, its orders have reached 200,000 units, far exceeding the factory capacity. Not surprisingly, the F-150 Lightning will be available in the spring of 2022, which will inevitably attract consumers to snap up after the listing.
The Ford F series is also very popular in the Chinese auto market, but due to its high price, most consumers are deterred, if Ford can introduce the Ford F series into the domestic market and reduce the price through localization, I believe it will achieve quite good sales performance.
Although the scale of the mainland pickup truck market is not small, but it is only synonymous with "cheap" and "tool car" in the minds of consumers, there are not many consumers who use pickup trucks as passenger cars, and the emission regulations of the mainland are quite strict, which is also quite unfriendly for pickup models, perhaps we can't wait for the fuel version of the Ford F series to enter China, but the electric version of the F-150 Lightning, there is still hope to meet with Chinese consumers.
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