Going to the middle and high-end field should be the dream of all domestic car companies, but the limitations of technical strength and the shortcomings of brand influence basically make it difficult for independent brands to successfully enter the high-end field. In addition to Hongqi, Geely's Lynk & Co should be regarded as a relatively good brand, especially the Lynk & Co 03 model, many times the monthly sales can break through to more than 10,000 vehicles, the price of more than 130,000 started also penetrated into the hinterland of the joint venture compact car, in addition, the overall sales performance of Lynk & Co 01 Lynk & Co 06 and other models is also good, which also makes the Lynk & Co brand more confident.
At the end of October last year, the flagship SUV model Lynk & Co 09 was listed, which is currently the most expensive model of the entire brand, with a price of more than 300,000 yuan, the top price of the fuel version of 320,900 yuan, and the starting price also reached 265,900 yuan, and the price of the new energy version reached 315,900-370,900 yuan. But Lynk & Co's hit the top so confidently doesn't seem to have been able to deliver a satisfactory result. In more than two months last year, its cumulative sales were 2153 vehicles, compared with 778 in December.
This set of numbers is definitely not a hot seller, and even a bit bleak. Compared with the ideal ONE (338,000 yuan) at the same price point, the contrast between the two is quite obvious last year, which sold more than 90,000 units in the whole year last year and sold 14,000 units in December. However, the reason is not difficult to scrutinize, although the ideal ONE price has also reached 338,000 yuan, but as a new energy model, it provides green card tax exemption and other favorable policies, in the use of pure electric more convenient, but more economical than the fuel car, at the same time from the product itself, the design atmosphere, the car quality luxury, complete configuration, there is no so-called version of the point, spacious and comfortable space.
The fuel vehicle market where Lynk & Co 09 is located has many competitors, of which Highlander is the most powerful one, although it is the positioning of a medium-sized SUV, but the price is very close. Users who buy new energy may not have too strong a brand concept, but for fuel vehicle consumers, they are relatively more traditional and believe in the technology and strength of the joint venture brand.
Highlander has been fighting in the market for a long time, quality, reliability and durability have a high guarantee, in the market has a word of mouth foundation, perennial price increase sales is the best proof, Lynk & Co 09 although the use of Volvo technology, but in the end the brand power is not as good as Toyota, and 09 is a new model, the quality has yet to be verified by the market.
At the same time, in terms of car and maintenance costs, Lynk & Co 09 must also use No. 95 gasoline, eat more fine, and the price of doing a small maintenance has also broken through to thousands of yuan, and the normal maintenance cost of 60,000 kilometers has reached 9622 yuan. However, as a joint venture car, highlander can only use No. 92, the price of small maintenance is only 702 yuan, and the normal maintenance cost of 60,000 kilometers is 6692 yuan. In contrast, Lynk & Co 09 is obviously not so friendly to consumers in terms of car costs.
Although it is possible that the manufacturer launched the Lynk & Co 09 is not entirely based on the purpose of walking, it is also crucial to use high-priced cars to enhance the brand image, but it is obviously unrealistic not to want to go, and if the vehicle becomes unpopular, it may cause a bad impact, and even be subjected to some negative criticism, what do you think? Does the failure of Lynk & Co 09 mean that Lynk & Co's dream of impacting the high-end is shattered? Welcome to the comment area to leave a message to discuss.