Recently, the automotive circle has been buzzing about Toyota's introduction of the 15th-generation crown in an all-import manner, and people have a strong interest in the amount of its price increase while lamenting that it is going to be harvested by Toyota. In fact, like this kind of "first stop production and then replace, and then through the introduction of crazy mark-up harvest" can be called a templated mark-up routine, for Toyota, which has been playing pure fire, it is really less challenging.
So this time, with the "Dongfeng" of parts supply and chip shortage, Toyota decided to play something different.
Generally speaking, the purchase of hot models mostly needs to wait for a period of time to pick up the car, as short as a few weeks, as long as a month, and it will reach the limit of three or five months. But if someone tells you that you buy a car now and can't deliver it after 4 years, do you think this person is a bit biao? 4 years later, just two days after picking up the car, it will usher in a mid-term change, and who is not willing to respond, as netizens said, "Off-plan houses do not dare to play like this." ”
However, they dare not play, does not mean that Toyota does not dare to play. Recently, Toyota solemnly issued an "apology announcement" in the official "apology announcement" for the delay in the delivery time of the new generation Land Cruiser in the Japanese market:
He said that because the Land Cruiser is so popular in the world that it takes a long time to deliver, users who order after January 19 may have a delivery period of about 4 years, and this event will change according to future production conditions.
That is to say, if there is no accident, the purchase of a new Land cruiser this year will need to wait until 2026 to pick up the car, and it is not known whether this generation of land cruisers can still be worthy of the prefix "brand new".
As soon as the news came out, in addition to the indignation of consumers, it was more that tianjin parallel import car dealers covered the quilt and could not hide the smile. At present, the new Land Cruiser is priced in the Japanese market for 5.1-8 million yen, which is about 284,000-44.5 million yuan. There is a gap of N times the quotation of related models given by domestic parallel importers: the reference price of entry-level models is 1.03-1.3 million yuan, and the reference price of FR SPORT is 1.5 million-1.8 million yuan.
Now Toyota's 4-year "apology letter" has come out, and the car dealers who have not booked a car in the port have naturally risen, but the specific increase has not yet been found. And taking advantage of this wind, second-hand car dealers or will also usher in a wave of price increases in Poland de Cruze, really eat meat and drink soup, but ultimately need to be paid by consumers.
This phenomenon, although there are factors such as the epidemic, parts supply and chip shortage, it does not rule out that Toyota is "artificially" creating "hunger marketing" and creating a new generation of hardcore off-road KING personnel by "rare" as expensive. Land Cruiser has always been the leader in the hardcore SUV market in China, and even if it comes back after 5 years of suspension, it still has a very high voice. This can be seen in the redundant orders after 4 years. Therefore, in the case of both heat and aura, as well as strength and reputation, Toyota wants to build a new generation of Land Cruiser into a high-level "Alpha" in the field of hardcore off-road SUVs, it is not impossible, since the star nanny car can have, then the local hardcore car may also have a certain prospect.
It is undeniable that after the new generation of Land Cruiser has upgraded its appearance and replaced it with the powertrain of the 3.5L V6 twin-turbo engine + 10-speed automatic transmission, its own charm and strength have been qualitatively improved, and it is definitely a powerful helper for high-end off-road players. But do these strengths really allow consumers to spend N times the price to own it? Yes yes, but it's definitely only a minority option for loyal fans. In the eyes of more people, the premium ability of the Toyota brand, as well as the product power shown by land Cruiser, can indeed float the price with a ceiling, but that's all, because the current domestic hardcore off-road market is not only a choice for TA.
The hardcore SUV era, dominated by Rand Cruiser, the Jeep Wranglers, and the Grand Cherokee, while classic, is not irreplaceable. As more and more powerful car companies enter the market segment, the hardcore off-road SUV market seems to show a new vitality, the tank series launched a bottom-up offensive, achieving a jaw-dropping market performance; BAIC Manufacturing once again picked up the old line and revived the originator of independent off-road BJ212; Dongfeng took the military "warrior" as the cornerstone to create a high-end pure electric off-road brand; Chery Jet road sank the hardcore off-road market and launched a cost-effective hardcore off-road T-X. And there is news that Geely will also launch high-end hardcore SUV on the basis of the SEA's vast architecture...
Toyota Land Cruiser's four-year period is not unequal, but it is curious that with the help of the new energy wave, in the face of the transformation and upgrading of people's consumption concepts, more and more powerful hardcore off-road SUVs have emerged, and when the Land Cruiser returns from the end of the period, whether it will still be as confident as it is now.
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