As an emerging field that no one has stepped into a few years ago, people often think of Weilai Automobile when it comes to power replacement.
If a traditional car company began to work hard to replace the power field today, would you be optimistic?
On January 24, Geely Automobile announced that its travel joint venture, Chongqing Ruilan Automobile Technology Co., Ltd., has completed the industrial and commercial registration procedures, and the new company will be engaged in the research and development, sales and operation of automobiles, and the core direction is to create a new generation of replacement models.
As one of the largest independent brands in production and sales, Geely has set up a new energy automobile company for the direction of power replacement this time, what is the abacus behind it?
Geely's new energy dilemma
In the field of new energy vehicles, although the brand layout of Geely Automobile has been very perfect, there are pole stars at the high end, extreme krypton in the middle and high end, geometry in the middle and low end, and maple leaves at the low end.
However, compared with the Great Wall and BYD, which are also the three major independent brands, Geely Automobile has been slightly worse in the scale and development momentum of the new energy vehicle market in recent years.
Not only did the polar star and geometry not make the desired effect, but the extreme krypton, which was given high hopes, was also in various storms as the first car was delivered.
In fact, Geely planned very early in the field of new energy, as early as 2015, Geely launched the "Blue Geely Action", announcing the transformation from traditional cars to new energy vehicles, and is committed to becoming China's leading new energy vehicle company.
One of the goals is to achieve more than 90% of new energy vehicle sales by 2020, of which plug-in hybrid and oil-electric hybrid vehicles account for 65% of sales, and pure electric vehicles account for 35%.
This goal, even today, is very radical, no one can achieve it, and Geely naturally did not achieve it in the end.
In recent years, Geely has continuously tested the water in the field of new energy, in addition to conventional routes such as HEV, PHEV, and EV, including fuel cell vehicles and methanol.
In addition, Geely has also partnered with various cross-border players, including but not limited to holding hands with Baidu, investing in FF, etc., but as of now, there have not been too many substantive breakthroughs, nor have they brought any benefits to Geely.
The lack of a breakthrough that can increase the proportion of new energy vehicle sales has become a constraint on Geely's development in the new energy vehicle market.
Change the power to break the game
From the breakthrough of the power exchange market, it is likely to be a new card played by Geely, although it is not a king fried, but it also has a certain weight.
In fact, Geely has been eyeing the power exchange market for a while, and in early 2021, Geely successfully reorganized Chongqing Lifan and introduced the first new car for electricity replacement, and before that, Geely also acquired Shandong's Guojin Automobile to produce Maple Leaf Motors' power replacement models.
After nearly a year of testing the waters of the layout of Chongqing and Shandong, Geely set up a new joint venture company to focus on creating power exchange models, which also shows that Geely is more satisfied with the previous results and wants to continue to expand the scale.
In November last year, Geely proposed a new "Smart Geely 2025" strategy, in addition to the launch of more than 25 new energy products within five years, it also emphasized the planning in the field of power exchange, including the launch of a new "power exchange travel brand", and by 2025, to achieve 100 core cities layout 5,000 high-speed power stations, to meet the power exchange demand of 1 million vehicles.
From this point of view, Ruilan Automobile is an important carrier to achieve this goal in Geely's 2025 strategy, and it is also a phased result of Geely's layout and power exchange.
Geely itself is also full of ambitions in the matter of power exchange, it is reported that Ruilan Automobile will work together at the B-end and the C-end, of which the B-end is aimed at the field of online travel, focusing on "low operating costs" and "power saving"; the C-end is mainly "free force" and "happiness".
In terms of models, Ruilan Automobile will plan to cover cars, SUVs, MPVs, and even logistics vehicles and light trucks based on the power exchange platform, so as to meet the needs of different markets such as online car-hailing, private car, taxi, logistics vehicle and so on.
It can be seen that for Geely Automobile, Ruilan Automobile is not only at the level of developing new business, but also focuses on improving the overall production and sales of geely group's new energy vehicles.
epilogue:
This year, when BYD's blade battery killed all sides, great wall Euler transformed into a female brand at the same time, Geely's is slowly advancing, and Ruilan Automobile for Geely, may be a key step in the transformation and breakthrough of the new energy market.
Previously, Geely has achieved small-scale operation in the B-end market in Chongqing through Lifan, and it is said that the feedback is not bad, and with the establishment of Ruilan Automobile, Geely will gradually radiate the power exchange mode to all parts of the country.
It is reported that the Ruilan automobile brand and related product information will be officially released in the first half of 2022, so the question is, Geely power exchange do you think can be achieved?