[Aika Car Sales Interpretation Original]
In 2021, although affected by the epidemic, lack of cores, and insufficient supply of accessories, the sales volume of the domestic luxury car market still increased by 5.6% compared with the same period last year, and it is not easy to maintain positive growth as a whole. In the entire luxury car market, BBA is still the main force in sales, firmly occupying 9 of the top 10 positions in luxury car sales. It can be seen that in the field of luxury cars, the BBA is still the first choice of Chinese people, but in terms of specific rankings, the list still has certain changes, let's analyze the performance of the top 10 luxury models in 2021.
1st place: BMW 5 Series
Full-year 2021 sales: 171852 units
According to the data released by the Association, the BMW 5 Series sold 171852 units in 2021, ranking first in the luxury car sales list, an increase of 8.3% compared with 2020 sales, and the ranking also rose from no. 3 to the top of the list. Throughout 2021, the sales volume of the BMW 5 Series fluctuated relatively largely, approaching 20,000 units at the highest, but at the same time, february, June and November did not exceed 11,000 units, and the lowest was in December, only 9341 units were sold, not even more than 10,000, down 38.8% year-on-year. The fluctuation of overall sales in one year is still relatively obvious.
But even so, compared with 2020, the overall sales of BMW 5 series still increased by 8.3%, in addition to benefiting from the relatively excellent product strength, due to the lack of core and other reasons, Audi A6L and Mercedes-Benz E-class offers in the terminal began to decrease, so that BMW 5 series began to exert strength in the second half of the year, and sales rose to the first place. And this generation of 5 series models has made great progress in terms of design and luxury attributes. Moreover, in August 2021, the 5 Series was revamped, and the configuration was increased to further enhance the product strength.
Second place: BMW 3 Series
Full year 2021 sales: 170249
In second place is the BMW 3 Series, with annual sales of 170249 units in 2021, an increase of 12.1% compared with the same period in 2020, the highest growth in the top ten sales of the entire sales ranking. And the BMW 3 Series is the only luxury brand model to sell more than 100,000 units in the first half of 2021, reaching 102152 units, and the year-on-year growth rate has reached a staggering 65.38%! In the second half of the year, sales began to slow down but still remained in the first echelon of sales.
Among the opponents of the same level, the Audi A4L has not been replaced for many years, and the overall competitiveness has declined significantly. Mercedes-Benz C-class was replaced at the Chengdu Auto Show, the terminal discount margin is small, and the 1.5T engine has been criticized by consumers, which also does not pose too much of a threat to the BMW 3 Series. Although many fans say that BMW's generation of 3 series models is not pure enough, it has begun to become comfortable and moderate and compromised to the market, but sales show everything, BMW 3 series is still the strongest comprehensive strength of the same level of a model, excellent performance, first-class handling performance, and internal space can also meet daily use, coupled with the brand influence of "BMW", all make BMW 3 series become a model that consumers cannot bypass in the level of 300,000 yuan.
Third place: Tesla Model Y
Full year 2021 sales: 169853
In 2021, Tesla Model Y sold 169853 vehicles in the whole year, model Y is the only non-BBA brand model in this list, but also the only pure electric model, achieved the third place in the total sales of luxury models, but also the sales champion in the luxury SUV segment, especially in December, Model Y achieved a record of 40,500 units. However, Model Y's monthly sales in 2021 have more obvious fluctuations, in addition to the start of production and delivery at the beginning of the year, it is also related to the capacity adjustment of the Shanghai factory and the shortage of chips.
Tesla Model Y has almost no opponent in the field of 300,000 yuan level pure electric SUV, we put aside the product power, just Tesla's brand influence is incomparable to other brands. At present, the production capacity of Tesla's Shanghai factory limits the sales of Model Y, to know that some of the Tesla models produced in the Shanghai factory are exported overseas, if Tesla's production capacity can be further this year, I believe that the sales of Model Y will be further advanced.
4th place: Audi A6L
Full year 2021 sales: 156304
The Audi A6L sold a total of 156304 units in the full year of 2021, down 14.1% year-on-year. You know, in the first half of 2021, the Audi A6L is the second largest luxury car sales in half a year, and the champion in the sales of medium and large cars in half a year, and as a result, in the second half of the year, it was surpassed by the BMW 5 Series and Tesla Model Y, falling to the fourth place. The reason for the poor sales of Audi A6L in the second half of the year is mainly a series of reactions caused by chip shortages, in August Audi officially issued a notice on product discontinuation, due to the lack of cores, Audi A6L was discontinued on August 25. After the suspension of production, dealers immediately reduced the preferential margin, and in some places there was even a phenomenon of 0 discounts, which is rare in Audi's sales system, which directly caused a significant decline in sales of Audi A6L.
If in terms of product strength, the Audi A6L is a very balanced model compared with the BMW 5 Series and Mercedes-Benz E-Class, whether from that point of view, the Audi A6L has a strong competitiveness, compared to the bmw 5 Series annual sales, Audi A6L less than 10,000 units, the sales of the two cars did not open up too big gap. In addition to factors such as production capacity and terminal discounts, the owner portraits of the two cars also have certain differences, BMW is younger, and Audi is more calm. But in any case, after the chip shortage problem is alleviated this year, the sales of Audi A6L should also have a certain increase, and the position of BMW 5 Series sales champion may also change hands again.
Fifth place: BMW X3
Full year 2021 sales: 149742
The BMW X3 sold a total of 149742 units in 2021, up 11.6% year-on-year. BMW X3 overall performance in 2021 is very outstanding, the first 11 months have been the overall sales champion, the overall lead tesla Model Y ten thousand, but the last month of Tesla's outstanding performance, so that BMW X3 was successfully "killed" by Model Y, losing the luxury SUV segment sales champion throne.
However, compared with the Audi Q5 and Mercedes-Benz GLC, the BMW X3 is the only one of the three cars to increase sales year-on-year, which is mainly due to the chain reaction caused by the shortage of chips caused by the epidemic. BMW has long ago bypassed tier 1 suppliers to place orders directly from chip factories, which also allows BMW to still have enough chips for production when competitors are short of cores, so as to maintain a leading position in sales.
1-5th place in the first-class sales chart
6th place: Mercedes E-Class
Full year 2021 sales: 141218
In 2021, Mercedes-Benz E-Class sales 141218 units for the whole year, down 9.3% year-on-year. The Mercedes-Benz E-Class ranks sixth in the luxury car sales charts, but this is already Mercedes-Benz's best performance. Compared with 2020, the Mercedes-Benz E-class was remodeled in March, canceling the 1.5T engine that was criticized by consumers, using a 2.0T engine throughout the series, which was thought to drive sales to increase, but did not expect a shortage of chips, and the sales of these months from June to September did not exceed 10,000 vehicles, and the lowest even monthly sales were only about 5900 vehicles. Fortunately, in October, sales returned to normal, remaining at around 13,000 units.
Perhaps the influence of mercedes-benz S-class is too strong, many people in China will call the Mercedes-Benz E-class "small S", which is also loved by many consumers, and Mercedes-Benz's user loyalty has always been very high, so Mercedes-Benz E-class can achieve such results in 2021 is also relatively good. But compared with the BMW 5 Series and the Audi A6L, the sales of the Mercedes-Benz E-Class have lagged behind significantly. However, with the recovery of production capacity and the increase of terminal discounts, it is believed that the Mercedes-Benz E-Class will cause a lot of trouble for the Audi A6L and BMW 5 Series in 2022.
Seventh place: Audi Q5L
Full year 2021 sales: 139909
The Audi Q5L sold 139909 units in 2021, down 6.2% year-on-year. Judging from the declining data, the performance of the Audi Q5L last year has been quite good, in addition to BMW, the Audi Q5L is the smallest year-on-year sales decline model. If the supply of chips is normal, it is expected that the sales of the Audi Q5L will be very strong. It should be known that before the suspension of production, the total sales volume in the first 6 months of the Audi Q5 increased by 37.2% compared with the same period in 2020, which means that the sales decline in the second half of the year was very obvious, which led to a year-end overall sales decline.
In May, the Audi Q5L underwent a mid-term redesign, with a certain degree of upgrades to the exterior and interior, and the configuration has also increased, and the product strength has been further improved. Or the old problem, I thought that after the medium-term change will drive sales to increase, the result of the lack of core, sales not only did not increase but began to decline, until the announcement of short-term suspension of production. However, overall, the sales of Audi Q5L are still relatively good, and the annual sales gap with BMW X3 is about 10,000 vehicles.
Eighth place: Mercedes-Benz GLC
Full year 2021 sales: 135884
In 2021, Mercedes-Benz GLC sold a total of 135884 vehicles, down 17.7% compared with the same period last year, ranking second in 2020, but in 2021 it has dropped to eighth place, among the ten models in the list, Mercedes-Benz GLC's annual sales fell the most year-on-year, but this sales data is already the second best sales of Mercedes-Benz. At the beginning of the year, Mercedes-Benz GLC sales were very strong, more than 18,000 units in January, but February sales immediately fell to less than 0.9 million units, but in March and April, Mercedes-Benz GLC sales have remained at about 15,000 units, although the impact of lack of cores gradually expanded, sales also declined month by month, sales in July was only 0,570,000 units. With the increase in production capacity, sales of Mercedes-Benz GLC began to rise, and finally won the sales championship among the three BBA brands with a record of 13,000 units in December.
In the sales of the entire Brand of Mercedes-Benz, Mercedes-Benz GLC accounted for 21.51% of the total sales of the brand, second only to the Mercedes-Benz E-class 23.07%, sales decline In addition to the shortage of chips, compared to BMW X3 products are strong enough, Audi Q5L also completed a mid-term redesign last year, and the product cycle of Mercedes-Benz GLC has gradually entered the final stage, so it is reasonable that sales have declined. At present, the new Mercedes-Benz GRC has also begun road tests in China, and it is expected to officially meet with consumers this year.
Ninth place: Mercedes-Benz C-Class
Full year 2021 sales: 130442
In 2021, Mercedes-Benz C-Class sold 130442 vehicles, down 14.8% year-on-year, and the ranking also fell from 55th in 2020 to ninth place. From the actual sales data, the overall sales trajectory of the Mercedes-Benz C-Class is basically the same as that of the GLC, with sales reaching about 18,000 units in January of the beginning of the year, and then gradually declining from May to less than 0.5 million units in August, and then sales slowly rebounded from September, but the speed of recovery was obviously not fast enough, and the monthly sales volume has never exceeded 10,000 vehicles.
Mercedes-Benz C-class at the end of August last year launched a new generation of models, but sales did not have the expected increase, although under the influence of lack of core, Mercedes-Benz's overall sales have declined, but Mercedes-Benz in order to improve profits also made a wave of price increases for a number of models. The purchase threshold of the new Mercedes-Benz C-Class is nearly 20,000 yuan higher than that of the previous generation model, but the market discount is less, coupled with the full range of 1.5T engines, which has a small impact on the sales of the Mercedes-Benz C-Class in the second half of the year.
10th place: Audi A4L
Full year 2021 sales: 121767
The Audi A4L sold 121767 vehicles for the full year of 2021, down 12.2% year-on-year, and the overall ranking also slipped from eighth to tenth. In January 2021, the Audi A4L sold nearly 20,000 units, and then sales began to decline gradually, and finally announced the suspension of production in August. In the first half of last year, audi A4L half-year sales increased by a terrible 49.1% compared with the same period, the lack of core directly led to the sales "collapse" in the second half of the year, but overall in the absence of cores, there can be an average monthly sales of about 10,000 vehicles, the overall sales performance is still relatively good.
In addition to the lack of core, this generation of Audi A4L has been listed for many years, and its own product strength has been difficult to compete with bmw 3 series and Mercedes-Benz C-class, although in 2020, when the big change, the appearance and interior have not been greatly improved, but the "bottom" has not changed, which has caused the reason for the decline in its own product strength. It is reported that the new generation of Audi A4L will usher in a replacement in the second half of this year, and FAW-Volkswagen Audi is expected to quickly follow up with domestic production.
Tenth in sales in 2020: Cadillac XT5
The Cadillac XT5 ranked tenth on the sales charts in 2020, but in 2021 the Cadillac XT5 was squeezed out of the top ten due to the excellent performance of the Tesla Model Y. In terms of sales, Cadillac sold a total of 516.06 million vehicles in 2021, down 20.5% year-on-year. From the perspective of the annual data alone, there is a very obvious gap between the luxury brand models of the second echelon and the first echelon, and this gap is expected to continue in the future.
Editor's summary: In the field of luxury cars, BBA is still the three mountains in front of it, whether it is the "34C" of medium-sized cars or the "56E" of medium- and large-sized cars, or compact SUVs, want to buy a luxury brand model, these three brands are a hurdle that consumers can't get around. From the perspective of the overall sales of the three brands, BMW is the least affected by the chip, and the overall sales volume has increased compared with 2020, ranking first among the three brands; after that, Mercedes-Benz and Audi have been seriously affected by the chip problem, and the sales in the Chinese market have declined to varying degrees, but with the gradual elimination of the impact of chips, it is expected that the sales of Mercedes-Benz and Audi will gradually return to normal this year.
Ranked 6-10th in the first-class sales chart