The new year has just arrived, and Toyota has already fired three shots in a row to preemptively attack. The first shot was the compact SUV Feng Lanta, the second shot was the mid-size SUV Wei Sa, and the third shot was the newly launched Corolla Ruifang.
On January 20, Corolla Ruifang was officially launched, and a total of 5 models of new cars were launched, priced at 129,800 yuan to 169,800 yuan. Starting from the second half of 2021, Toyota's market action has accelerated significantly, and in a short period of time, it has successively launched a number of heavy new cars such as Crown Land Release, Ling Fang, Feng Landa, and Wei Sa. Just in the first month of the new year, Corolla Respin was also officially launched. Toyota's Lunar New Year is bound to be a gathering.
Today's content is roughly divided into three parts, which are why Toyota launched the Corolla Replay, what are the highlights of the Corolla Release, and how to choose the same price model. According to their own needs, you can pick the key reading.
Why launch the Corolla Replay?
All along, many consumers with a budget in the range of 100,000-150,000 yuan, their intention to buy a joint venture SUV is very strong, but the more reliable joint venture SUV at this price point is mostly a small SUV, and the space can not meet the needs of large family cars, so you can only choose a self-owned brand SUV with more space, after all, the space is larger, and the family ride is more comfortable.
Toyota seems to have insight into this market demand, so FengLanda came, and Corolla Ruifang also came. From the positioning point of view, the Corolla Rel amp and FengLanda are positioned as compact SUVs, so compared with the price of yize, C-HR and other small SUVs, the size is larger, the overall space performance is undoubtedly better. This is undoubtedly a new option for consumers with a budget of 100,000-150,000 yuan and want to buy a joint venture large space home SUV.
In addition, the arrival of the Corolla Ruifang has also lowered the entry threshold of Toyota brand SUVs, and the starting price of 129,800 yuan is more grounded than the price of Yize and C-HR, and the price of the hot-selling version of the independent brand is also similar. Another point is that in the 100,000-150,000 SUV market, the overall performance of Toyota Yize and C-HR is not as good as Honda's XR-V and Binzhi, and the arrival of Corolla Ruifang also has the effect of enhancing the competitiveness of the market segment.
What are the highlights of The Corolla Replay?
Playing iron also needs to be hard, especially if you want to gain a foothold in the Red Sea of 100,000-150,000 SUV, you must have real skills. Let's take a look at the highlights of the Corolla Rebbe products themselves.
Highlight one, big. In fact, as mentioned in the previous part, one of the highlights of Corolla Replay is the big. The body size of the new car is 4460/1825/1620mm, and the wheelbase is 2640mm, compared with Yize and C-HR, the wheelbase is unchanged, but the body size is fully extended. It can be said that in the same level of joint venture brand models, Corolla Sharp has one of the best space.
Highlight two, the entry is high matching. In everyone's impression, the joint venture brand is not as generous as its own brand in terms of configuration, but the configuration of Corolla Ruifang is unexpectedly high. The Corolla Rebahn's entire range of models comes standard with 7 airbags and the Toyota TSS Chi Xing safety system, which is very conscientious.
In addition, the starter version is equipped with full-speed adaptive cruise, automatic parking, lane departure warning, lane keeping assist, active braking, and L2 automatic driving function, in addition to the car machine also supports CarLife/CarPlay and so on. At this price point, the joint venture model can give such a rich configuration, and the Corolla Sharp Is really the first.
Highlight three, the price is close to the people. The entry price of the Corolla Rebbe is 129,800 yuan, and the highest price is 169,800 yuan, which is more than 10,000 yuan cheaper than the Toyota model with the same 2.0L engine. That is to say, the Corolla Sharp is placed to increase the size and increase the configuration at the same time, the price is also down. With this alone, Corolla Resale has been able to attract the attention of a large wave of consumers.
How to choose a model at the same price point?
In the 100,000-150,000 SUV market, there are both self-owned brand best-selling models Haval H6, Changan CS75 PLUS, Geely Boyue, etc., as well as joint venture brand warriors, such as Honda Binzhi and XR-V, Nissan Qashqai, Volkswagen Tange and so on. In addition, Toyota's own products Yize and C-HR are also in this market. So, how should these models be chosen? Let's look at it in three ways.
In the first case, if you have no requirements for the brand and want to buy a cost-effective model with large space, high configuration and good power experience, then the self-owned brand SUV may be more suitable for you.
In the second case, if you want to buy a delicate and stylish joint venture brand SUV, a family of two or a family of three, the space demand is not large, then the joint venture small SUV is very good. How to choose, personally feel that it depends on the price and the strength of the offer.
In the third case, if you want to buy a joint venture brand model, the space requirements are slightly larger, then Toyota's Corolla Sharp Fang and Feng Landa can choose. If the budget is just around 130,000 yuan, then you can focus on the entry version of Corolla Ruifang.
At last:
On the whole, toyota Corolla Rei amplifier, whether it is the product itself, or the price advantage in the market, is more obvious. With greater space, higher configuration and more grounded price, to a certain extent, Corolla Sharp Release is equivalent to refining the market segment again, forming its own blank market segment that took the lead in going to the sea, and its advantages are self-evident.
In addition, The Corolla Release also has a good reputation from Toyota and the blessing of the title of "Corolla", and I believe that its market performance will not be too bad. Let's look forward to it.
(Author: NEW)