Some cars have not yet been listed to win, such as Geely Star Yue L, some cars do not look like they lost before listing but after listing but won, such as Citroën Versailles C5X, and some cars are hot before listing, everyone thinks it is to stir up the market, the result of the listing after a look at sales, stunned is not hard.
FAW Toyota Asiatic Lion: The first Toyota car to be launched at a reduced price
Known as sagittarius's number one predator, the slogan is shouted well, the heat is not low, and the Asiatic Lion seems to have been the king of the A+ class sedan segment before it was listed. Although the sales of Asiatic Lions after the listing are still good, they are only a fraction of Sagitar, which is really quite unexpected.
The accident is that the Asiatic Lion is really not too much wrong with this car. The CVT gearbox power of the 2.0L self-priming engine with starting gear is not weak, and under the TNGA architecture, Toyota's overall driving texture is not to be said, and safety is the existence of the same level of benchmarking. Although the configuration is not high, the overall configuration of Japanese cars is relatively low, and consumers have long been accustomed to this.
But it is reasonable that the Asiatic Lion did not sell well, because this car is relatively expensive, and the starting price of 142,800 is about 160,000. If the price alone is better, but the problem is that the Asiatic lion is an elongated version of the Corolla, or even an extended appearance version, such a price obviously cannot impress consumers.
As a result, the Asiatic Lion became the first model in Toyota's history to come up with nearly 10,000 discounts in less than two months on the market. This can not blame Toyota is too confident, can only say that in the comparison of Asiatic lions, the Corolla with the same discount is extremely cost-effective. The same problem is also encountered by Guangfeng Lingshang, but Guangfeng Lingshang is not so self-aware, the pricing is higher and the discount is less, and it is not surprising that the heat is high and the sales volume is low.
Starway: I don't understand why it doesn't sell well
For Xingtu, 2021 is a rather difficult year, and sales have fallen so much that chery is hiding it. In fact, last year, Xingtu still launched several powerful products, especially in the moon, Chery's first "chariot" equipped with a 2.0T engine was extremely hot, but it still failed to highlight the siege.
As a medium and large SUV, it is large enough, the space performance is beyond doubt; it is equipped with the strongest 2.0T engine on the surface, it is wild enough, the maximum power of 192kW is 400N.m the maximum torque, which is enough for everyone; from the high-end brand, its configuration and comfort are also high enough, and the appearance design is fist to flesh.
Such a product, surprisingly as long as 193,900 yuan, on the cost performance of Xingtu has never lost anyone, but even so Xingtu still failed to sell well, and it is not the same as the previous two cars, is the recognition and recognition of online products, but still failed to sell well. This is where I failed to figure it out, and it is untenable to say that it is a problem of sales channels, because Chery has been laying out in various tier cities for two years, so where does the problem come from?
I am afraid that because of market problems, the market for medium and large SUVs tends to be saturated, whether from the perspective of brand power or recognition, consumers still prefer to choose old products rather than new cars such as Lanyue, which has never been friendly to Chinese brands in the market segment, although it has improved in the past two years, but it is only in the field of new energy, the recognition of fuel vehicles is still too low.
Write at the end
It is undeniable that the starry moon does send us another signal: Chery is moving upwards. This may be a reference idea for Chinese brands to fight upwards, but at present, this idea has not succeeded. The poor sales of cars like Lan Yue are more affected by the brand and have nothing to do with the car.