Author 丨Wei Jinqiao
Responsible editor 丨 Luo Chao
Edit 丨 Chic
Market Overview: As one of the benchmark models of the Buick brand, and the only remaining achievement of SAIC-GM in the mid-to-high-end car market, Regal has always been given high hopes.
Especially after fighting for its life in 2020 and struggling to soar to 926,000 vehicles, Buick, which did not actively participate in the new energy wave, was already weak in growth in 2021.
To make matters worse, the shortage of chip supply has caused great losses to Buick and even the entire SAIC-GM, and the brand's most important source of profit, GL8, needs to face the impact of new competitors such as Toyota Xena and Kia Kahua, and at this time, Regal, which shoulders heavy responsibilities, cannot have the slightest slackening, let alone lie flat.
But helplessly, the troubled Buick and SAIC-GM can no longer concentrate on giving Regal as before, and after relying on price wars to drive sales for two consecutive years in 2019 and 2020, Regal began to fall under the pressure of reality and could not extricate itself.
Therefore, in 2021, Regal's sales fell below 100,000 units, down 28.9% year-on-year to 97,000 units, the lowest annual sales since 2018, and seemed to have entered a flat state.
