laitimes

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

Small partners who pay attention to B-class cars should know that on January 17, a new generation of Mondeo ushered in the debut, and just a few days ago, Buick's new Regal was listed, and for a time the car market ushered in two new cars, both of which are representative models of American sports, which one to choose? Let's take a look.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market
Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

Concave shape: the new generation of Mondeo new shape, full of new ideas

In the face of an increasingly young consumer group, which model can shine in shape, in terms of appearance can attract the attention of more young people, obviously will have more chances of winning.

The new Regal in terms of styling belongs to the type of exquisite sports, the front face adopts a typical Buick family design, with exquisite light groups, sports posture, obviously in order to cater to the aesthetics of young people, the new Regal is also making efforts. However, this time the new Regal is only a conventional upgrade, the overall shape of the evolution is not large, so it is relatively lack of freshness, which is obviously very limited for consumers who pursue new trends.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

As a new generation of models, the new generation of Mondeo has more say in this regard, this new car uses a completely different "potential energy aesthetics" design language from the past, I believe that consumers who see a new generation of Mondeo for the first time will be amazed by this style.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

The vehicle modeling sense of technology and sport is very strong, and the design of the details is not simple, the new generation of Mondeo front face using "breathing" grille scales, the grille scales seem to be neatly arranged, but the shape, size and arrangement angle of each piece of grille scales are different, after a combination of precision parametric calculations, in different angles can present a rich and delicate light and shadow changes, with through-led headlights, the owner can present a dynamic lighting effect when approaching, in order to show the welcome of the owner, Make the car experience full of ritual. The side of the body has a slender and sporty posture, and the hidden door handles make the sides more advanced and help to optimize wind resistance.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

I have to say that this new generation of Mondeo has spent a lot of thought on the shape, compared to the current model is indeed a change of rebirth, the overall style is both sporty, luxurious, and full of novelty, which can fully meet the pursuit of the Yan Value Party, and believe that Yan Yan will inevitably become the killer of the new generation of Mondeo.

Than the interior: a new generation of Mondeo quality, technology across the board

In the face of a comprehensive upgrade in styling, the new generation of Mondeo will naturally not disappoint in terms of interior, and the interior pays more attention to creating a technological atmosphere. This time, the new car is equipped with a 1.1-meter ultra-wide area HD screen, which runs horizontally through the entire center console, creating a stunning visual impact and directly pulling the technical atmosphere of the interior. This can be more powerful than the popular double large screen, but also to take care of the entertainment needs of the co-driver passengers, presenting a real 4K picture texture is advanced, the visual experience is comparable to the viewing and feeling of the theater screen.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

On this basis, the new generation of Mondeo car is coated with a large number of high-end soft touch materials, and the seat adopts a more youthful two-color design, with exquisite workmanship in details, so that the high-end sense of the interior is born, which can make people see the quality and sincerity of the new generation of Mondeo.

So this time with the opportunity of replacement, a new generation of Mondeo to achieve a comprehensive leap in quality and technology, this practice undoubtedly caters to the trend of the current market, fully meet the consumer's pursuit of a sense of technology, a sense of luxury, although the new generation of Mondeo has not yet been listed, but enough to attract attention.

In contrast, the interior of the new Regal continues the family style, the layout of the entire center console stretches and does not lose its agility, but both the style or configuration are still in the past, the whole series of models not only is not equipped with a full LCD instrument, and the size of the central control screen is only 8 inches, this configuration level is placed in the current B-class car market, only belongs to the "low-matching" level, consumers who love intelligent technology may be disappointed, obviously the configuration gap between the new Regal and the new generation of Mondeo is not small.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

Look at the space: the new generation of Mondeo is bigger and more comfortable

In the space of consumer concern, although the positioning of the two cars belongs to the B-class car, the new generation of Mondeo has achieved a comprehensive upgrade in body size, with 4935/1875/1500mm in length, width and height, and a wheelbase of 2945mm. Compared with the new Regal with a length, width and height of 4913/1863/1462mm and a wheelbase of 2829mm, it is clear that the body size of the new generation of Mondeo is completely superior, especially the wheelbase level has a significant advantage.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

And the axle length ratio of the new Regal is only 0.576, which belongs to the level of ordinary joint venture B-class cars, but the shaft length ratio of the new generation of Mondeo reaches 0.597, and the axle length ratio of the usual luxury B-class cars starts at 0.59, which also means that the new generation of Mondeo is enough to compete with luxury B-class cars such as BMW 3 Series and Audi A4L. Behind the excellent axle length ratio, compared with the decent new Regal, the new generation of Mondeo has better quality, more spacious space, and better driving texture, as if it has the confidence to compete with luxury B-class cars. Of course, the ultimate beneficiary of this approach is still the consumer, and choosing the new generation of Mondeo can enjoy a more upscale driving experience and driving quality, which is indeed difficult to refuse.

Positioning B+ Class The new generation of Mondeo launched a counterattack war in the B-class car market

Through the comparison of the two cars, it is not difficult to find that the performance of the new generation of Mondeo is very eye-catching, although the current new generation of Mondeo only appeared in the appearance, interior, space, but enough to show its advantages, I believe that with its listing, it will become a new force in the United States B-class car, capturing the hearts of many users.

Read on