Recently, at the media communication meeting held by BAIC Group, Zhang Xiyong, general manager of BAIC Group, revealed to the media some of the next goals and development priorities of BAIC Group's three autonomous sectors.
First of all, in terms of targets, BAIC BJEV's sales target this year is 100,000 vehicles, including 40,000 Jihu vehicles, and strives to impact 300,000 vehicles in the future; Beiqi Foton Commercial Vehicles has a sales target of 700,000 vehicles this year and 1 million vehicles in 2025; Beijing's initial target for off-road is 50,000 vehicles, and the second step is to target 80,000-100,000 vehicles. Zhang Xiyong said that in the future, baicchi group's autonomous sector will hit the annual sales target of 1.3 million vehicles. In addition, according to the plan, BAIC Group is expected to launch 11 new fuel vehicles and 9 new energy vehicles in the next two years.
Secondly, as the off-road vehicle market gradually evolves from a small market in the past to a large market, as the earliest independent brand to enter the off-road vehicle market, Beijing off-road with more than 60 years of experience in the development of off-road models will become the focus of the next development of BAIC Group. For the development plan of the entire Beijing off-road, Zhang Xiyong also gave his own opinion.
The first is to continue to launch good products. At present, Beijing off-road has formed a product layout for legion combat in the hardcore off-road market. Among them, in 2021, Beijing Off-Road has launched three new products, BJ40 Blade Hero Edition, BJ40 Ring Tower Champion Edition, and new carrier-bearing SUV BJ30, realizing off-road product coverage in all scenarios and meeting the off-road needs of different users.
Next, Beijing Off-Road will also launch a number of new technology platforms around fuel, range extension and pure electricity, and incubate 3-5 new products covering bearing and non-bearing, with industry-leading competitiveness. By the end of the 14th Five-Year Plan, full coverage of professional off-road and hard-core SUVs will be realized, and the full application of new energy and intelligent networking technology will be realized.
The second is to run the two tracks at home and overseas. Zhang Xiyong said that the overseas market sales target of Beijing off-road is 10%-20% of total sales, and the domestic track as the main track, Beijing off-road will continue to speed up, maintain a large market share, strive to outperform market growth, and continue to enhance brand reputation.
According to the data, Beijing off-road performance in 2021 is eye-catching, not only the annual data of 32,015 units hit a record high, the 16% year-on-year increase is also outperforming the market, the market share is 18.5%, ranking the top camp in the Chinese off-road market, and also won the 1st place in the satisfaction of CACSI hardcore SUV and the 1st place in the J.D.Power retention rate of independent compact SUV.
In addition, Beijing Off-Road has also launched China's first official off-road professional service brand ——— Yueye 4×4 by establishing a multi-touch channel network matrix, and built a special marketing tactic such as the Beijing Yueye Eco-circle experience matrix, which strengthens user stickiness, improves the cohesion of the off-road circle, and creates a set of off-road vehicle cultural circles with social attributes.
The third is to increase capital investment. According to the plan, the group company will invest more than 7 billion yuan in Beijing off-road in the next 3-5 years, focusing on the three areas of intelligence, professional off-road and off-road modification, and driving the development of the entire brand through research and development.
At present, BAIC Group is at a critical moment of climbing over the hill. Judging from the development of the past few years, the uneven development of the main business segments within the Group has caused the overall development of the Group to be frustrated, of which the autonomous passenger car segment has not reached the expected target as the main reason. Therefore, baic group's practice of releasing resource vitality and focusing on strong independent business sectors is not only conducive to strengthening the market competitiveness of BAIC Group's autonomous sectors, but also helping the entire BAIC Group to regain confidence.