Introduction: Can't say how bad the "Rubik's Cube" product is; but there is a saying, from the outside to the inside of the Rubik's Cube this fuel car SUV, can not see any advantages and market competitiveness. X7 is not bad, selling like ....
As the old saying goes, if you don't listen to the old man, you will suffer losses in front of you.
All said, BAIC does not play with fuel vehicles, there is no drama to play, why should it be the wind in the ear.
Xu Heyi fired a cannon in a high profile, and BAIC did not play with fuel vehicles on its own
Xu Heyi, the former owner of BAIC who has been at the helm of BAIC Group for 14 years, said the words of a few years ago:
"BAIC is taking the road of comprehensive new energy innovation, fuel vehicles do not play, BAIC has no drama, or the drama is not big!"
At 7:30 a.m. Eastern Time on July 19, 2018 and 19:30 Beijing time on July 19, 2018, Fortune magazine officially announced the "2018 Fortune Global 500 Companies" list.
Imagine how domineering Old Xu was back then
BAIC Group ranked 124th with operating income of US$69.591 billion, up 13 places from the previous year.
Once again on the list of the so-called world's top 500 companies, BAIC was very happy and excited, and the next day (that is, July 20), a grand press conference was organized and planned.
The reason is very simple, "Look, I'm on the world's top 500 again"...
Putting aside the so-called top 500 list of Fortune magazine in the United States, how much gold content is not to be discussed, after all, its core indicators are looking at corporate revenue, even if it is only a large but not strong "fat" type player, it can still be on the list and achieve a good ranking;
Xu Heyi, the former chairman of baicchi group who has reached the age of 60 (61 years old) and belongs to the "overdue service", is still so majestic and domineering!
By the way, Zheng Gang, who was then a member of the Standing Committee of the Party Committee of BAIC Group, secretary of the Party Committee and general manager of BAIC New Energy, had not yet left BAIC to join Huawei, and sat next to Zhang Xiyong, deputy secretary of the party committee and general manager of BAIC Group, the "deputy" of old Xu.
Zheng Gang, former party secretary and general manager of BAIC BJEV
Baiqi New Energy under the helm of Zheng Gang, riding on the east wind of the policy and multiple favorable factors in the market, the annual sales of sesame blossoms are increasing, and once became the brightest new star in the BAIC autonomous plate.
It was on such occasions and backgrounds that Old Xu Yu openly shouted to the outside world without surprise and released such a cannon.
BAIC's independent fuel vehicles are no longer playing, there is no drama, and they simply concentrate their forces and resources on the new energy plate that was in a good situation at that time.
Zhang Xiyong dropped the chain, and the Beijing Automobile Rubik's Cube became "magic"
In other words, Lao Xu's words were clear enough at that time:
On July 31 of that year, BAIC will completely stop production of all fuel vehicles in Beijing, including BAIC Weiwang, BAIC Shenbao, BAIC Motor and other fuel vehicle brands under BAIC.
By 2020, BAIC's own brand will completely stop selling fuel vehicles in Beijing, and in 2025, it will stop selling fuel vehicles nationwide.
The X7, which was once regarded as the "masterpiece" of Beijing Automobile Fuel
It is reasonable to say that Xu Heyi, who has been at the helm of baiqi group for 14 years, has spoken about this part, and Zhang Xiyong, the "deputy" sitting on his right hand side, should be the most able to understand and feel the great determination and courage of old Xu to give up fuel vehicles and bet on new energy.
However, on July 31 last year, this old Xu was just announced by the organization to step down, and the chairman of BAIC Group was taken over by Jiang Deyi, an "airborne soldier".
The above-mentioned strategic concept of former master Xu Heyi was visually forgotten by the new leadership team.
Jiang Deyi is parachuted in, in the past and Lao Xu neither intersected nor had friendship, the so-called one dynasty and one courtier, Lao Xu's past strategic propositions and routes, not recognized and valued by Old Jiang, but also can be understood.
Comrade Zhang Xiyong, who has been Lao Xu's deputy and partner for so many years, should not be reasonable!
How did it come to the end of 2021, at the Guangzhou Auto Show, a new fuel vehicle product called "Rubik's Cube" actually became the focus and focus of the BAIC booth?! Despite Huawei's "gimmick" and name.
For this new fuel SUV that attracted a lot of "saliva" once unveiled, the author also carefully looked at and studied it, and it is not difficult to find:
In addition to the official hyped huawei smart cockpit related concepts, from the shape to the space, from the configuration to the pre-price, etc., the multi-dimensional product force does not have a particularly prominent core competitiveness!
Dare to use Huawei's Hongmeng car machine system, it is different, more intelligent and intelligent than the same level of fuel vehicle competitors on the market?
Even if Huawei acquiesces in not speaking, Great Wall, Geely, BYD, SAIC, GAC, Changan and other strong domestic friends will not agree and agree.
What's more, in terms of smart car machines and smart cockpits, Alibaba, Tencent, Baidu and other Internet manufacturers have been laying out and getting on the car for several years.
In a word, from the outside to the inside of Beijing Motor Cube, this fuel car SUV, can not see any advantages and market competitiveness.
Le Tease Observation:
Perhaps it is impossible to say how bad the "Rubik's Cube" product is.
But as long as you look at its "big brother" - Beijing X7's market sales and actual combat performance, you will understand that the car can sell well if it is not bad, that is, Changan and Geely, not BAIC.
Obviously, for this bone-chilling reality, Lao Xu saw it more thoroughly and soberly than both Lao Jiang and Xi Yong.
Therefore, Lao Xu shouted out in a surprising way three years ago, "The fuel car is not playing, BAIC has no drama, or the drama is not big!" ”
Perhaps what left with Lao Xu was not only the disintegration and collapse of the sales volume of the entire BAIC large independent plate market, but even the experience and tradition of public relations and brand building that BAIC was very good at in the past, which also disappeared together.
The problem is that after Old Ginger took the initiative to "puncture the bubble", he could not just break the can and let the various sections blindly toss and turn.
I don't know what kind of mood Lao Xu will feel when he sees this "Rubik's Cube" at the core position of the BAIC booth at the auto show?