Touareg's sales are not as good as a day.
For Volkswagen, in its bones, it wants to do a good job of Touareg, but it is very embarrassing that the market's recognition of Volkswagen's high-end cars is not high, which is not limited to the domestic market, as long as the price is 30,000 euros / DOLLAR worldwide, Volkswagen's competitiveness is extremely weak.
Tiguan is a relatively high-end model in the Volkswagen system, and the US pricing is also stuck in the $30,000 mark, and once this red line is crossed, sales will decline.
The reason is very simple, above the Volkswagen brand is Audi, the best modular operation of the Volkswagen Group, the classification of the Volkswagen brand is ordinary family cars, the high-end market is in the hands of Audi, and the more high-end luxury market is firmly in the hands of Porsche.
As the most important market for the masses, this is especially true in China.
The positioning of The Touareg is the same as the Audi Q7, in fact, the current terminal prices of the two models almost overlap, and the price of the Audi Q7 in the parallel import car market has fallen below 600,000, which is precisely the price range of volkswagen Touareg.
In fact, Volkswagen does not think that the Touareg with the Volkswagen logo is weaker than the Q7 with the Audi logo, so the two models almost overlap from the guide price.
But in today's passenger car market, the attractiveness of both the Touareg and Audi Q7 markets has declined.
For Touareg's operation, Volkswagen itself places it in a relatively marginal market, holding an attitude of waiting for people to operate the Chinese market, which is very unfavorable for luxury cars that need to shape the image of high-end user groups.
At the same time, the luxury car market where Touareg is located is seriously involved.
BMW took the lead in introducing the domestic version of X5, lengthened and enhanced the power, the BMW X5 after the domestic will obviously be more competitive, and according to speculation, the pricing of the BMW X5 after the domestic is very likely to stabilize at about 600,000.
This means that the domestic version of bmw X5, which is superior to Touareg in terms of product strength, will also have the dual advantages of brand and price, which is a double pressure for Audi Q7 and Volkswagen Touareg.
Arbitrary pricing and high profits are the problems of all luxury cars and high-end cars, and in the traditional era, it is impossible for Chinese brands without the right to speak to reduce the price of high-end cars.
But this era is completely different, under the pressure of carbon neutrality, all foreign brands are facing the pressure of transformation, BBA grabs the market faster, the sense of crisis is aggravated, while the new energy market subversive ability is strong, BBA also has a common opponent: all new brands that operate at the high end.
Cutting prices, rearranging products, and laying out new markets are what luxury brands are doing.
Well, it is clear that traditional luxury cars, high-end cars and marketed models will be shuffled, especially the touareg products, pure fuel high-end cars in this new market, the attention has been very low.
In 2020, Touareg sales of only more than 10,000 units, this year's forecast sales will continue to decline, more than 500,000 traditional fuel vehicle market is also undergoing a new round of reshuffle, when you see the BMW X5, which is more powerful in all aspects, the Audi Q7 with more price advantages, Touareg owners will naturally be converted.
With the advent of the new power architecture, there are more choices for users, and whether it is necessary to buy a traditional internal combustion engine needs to be rethought.