There's always a car that will make the joint venture realize that the Chinese brand has stood up.
In the past 20 years, the development of China's car industry can not be separated from two words: low-end, almost all enterprises in the face of strong foreign capital forces, will be helpless.
Compared with the SUV market that can rely on cost performance, size and configuration, Chinese cars are already facing foreign competitors with very strong product strength.
100,000-class family cars, Nissan took out Xuanyi, behind Langyi is Volkswagen, Corolla is the world's top products, Chinese companies want to use the same size, the same standards to grab the market from these products, obviously it is not small.
In the past, foreign companies did not look down on Chinese rivals, because in their view, the 100,000 models launched to the market are suitable for more user groups in terms of size, configuration, power and price economy, after all, these are global models.
But the global models entering China are technically indebted to product power, on the one hand, there is a problem of reduced allocation, on the other hand, Chinese consumers demand more sporty, smarter, younger cars.
Good Chinese companies are always good at finding opportunities and overturning the barriers erected by traditional joint ventures. With the cumulative sales of 1.2 million yuan of the Yi E-train series, Chinese cars have completely opened the curtain of confrontation with foreign brands.
This is the most representative young car in the history of Chinese passenger cars, with a young positioning to face consumers, a major breakthrough, behind which is Changan Automobile's recognition of in-depth market research, but also an acknowledgement of Changan's existing technical reserve capabilities and quality control.
Changan's 2021 sales data shows that Yidong PLUS has completed the annual sales of 170,000 units, becoming an absolute success in leading China's independent car market.
Behind this success is another situation in which terminal price concessions are very small and users have a high degree of recognition of the brand.
Obviously, for many Chinese consumers, with a budget of 100,000, Yidong PLUS has become an inescapable and inseparable choice, and its just right product strength and accurate pricing have pinpointed the lifeblood of consumers.
Over the years, Changan has been optimizing the Yidong series.
Yidong PLUS as a major revision of the model, the upgrade and transformation is inside and outside, under the pressure of the marketization of the new four transformations, Changan provides it with better intelligent advantages, control advantages and energy-saving highlights, and has become a Chinese product whose product strength can fully surpass the joint venture car at the same price.
Chinese engineers understand Chinese this matter, and they can see it very clearly on Yidong PLUS.
A large number of user groups have demand for power, and in the past, consumers were faced with Langyi and Xuanyi equipped with 1.5L and 1.6L power architectures, accelerating slow overtaking, and the calibration of power attributes was only daily transportation.
Yidong PLUS can be said to be the first Chinese car to move its power to the 100,000-level market.
Blue Whale's new generation NE 1.4T high-pressure direct injection engine has a maximum horsepower of 160Ps and a maximum torque of 260 Nm, which can obtain maximum torque at 1500 rpm, which cannot be experienced before.
Soon, with Yidong PLUS as the benchmark for success, many Chinese companies seem to have found the password for traffic, using power as the product force to forge models with faster acceleration.
For users, the advantages of Yidong PLUS are far more than power, but also the highlights of the technology configuration that cannot be surpassed in the short term.
For example, Yidong PLUS is equipped with a 540-degree panoramic image system that is not available at the same level, and is also equipped with a dual 10.25-inch screen, which greatly improves the safety of parking and reversing, and the entertainment of daily use is also essentially upgraded.
The advantages in configuration can be said to completely overthrow the model of "entertainment basically relying on Bluetooth" of the joint venture car, so that the Chinese car market has directly entered the era of technology, large screen, and human-machine IoT.
In fact, this configuration of technology has been implemented in the field of SUVs for a long time, and the reason why it has not entered the field of cars is because the cost is too high and too many companies cannot reduce costs.
With a large number of intellectual property reserves, and at the same time can better control costs and ensure quality, Changan took the lead in putting the latest technology on Yidong PLUS, which makes the Chinese car market challenge joint venture products at the fastest speed and best state.
I bought a Yidong PLUS myself, which has the strength to completely subvert my understanding of domestic cars.
When Langyi was still racing against the Lexus ES200 at a 12-second acceleration, the Yidong PLUS had already made Langyi unable to see the taillights.
While Xuan Yi was still using the small screen to see the reverse image, my Yidong PLUS and I had already used a 540-degree panoramic image to cross the crowded alley, and also summoned Xiao An to come to a song "Lone Brave".
The success of Yidong PLUS is not only dependent on its own outstanding strength, but also the background of the overall rise of Chinese brands, from steel manufacturing to the improvement of finishing technology, from interior and exterior design to the strengthening of ergonomics, and then from cost control to the refinement of the assembly process, it is no exaggeration to say that Yidong PLUS is a clear representative of the strong rise of the automobile industry.
And users are also using actions to prove that each product force of Yidong PLUS is just right to bring a completely different car life, and it is based on this that it has begun to gradually abandon the traditional joint venture car.
The same users are also proving that Chinese brands have gradually begun to overwhelm foreign capital, and the Chinese car project that has been suppressed for almost 20 years has finally lifted its head with the success of Yidong PLUS.
He is the most popular graphic author of the 2017 China Auto Creators Conference; he has been rated as the creator of "Brilliant Pen And Flowers, Turning Stones into Gold" by Yiyi Information; and in 2019, he was named the annual automotive influence self-media by UC Auto. Insight into the truth, sharp eyes to see the car market, we are serious.