With the advent of the electrification era, new energy vehicles have ushered in an unprecedented boom, and the increasing market ownership rate and the improvement of charging conditions year by year have now gradually become a new choice in the automobile market. With the emergence of new brands in an endless stream, in the new energy market, we can see more imaginative design styles, safe driving experience, intelligent car and machine and convenient human-computer interaction experience, as well as more and more high-quality, cost-effective choices.
With the release of major brand sales in 2021, we are also focusing on the women's market to see what choices "she" has made in the new era. Today, in the field of new energy vehicles with the fastest growth, female consumers have become absolutely dominant. As a car brand that "loves women more", the Euler brand has shown a continuous growth trend, and the "star model" Euler Good Cat has shown full potential market performance.
Recently, the passenger car market information joint meeting released the latest data, Euler good cat sales in December 2021 was 10685 vehicles, refreshing the single-month sales record and breaking through the "mark" of 10,000 sales, the annual cumulative sales of 50,931 vehicles, won the A0 level BEV market annual sales crown; Euler brand in 2021 cumulative sales of 135028 vehicles, 2021 annual growth of 140% (including exports), showing rapid development performance.
All along, the domestic A0-level BEV market competition is relatively fierce, we can see that many "explosive models" are also concentrated here. For consumers, considering this level of models is often more "worried", hoping to be able to achieve all aspects, high-value design, rich configuration, large space and good endurance level, but subject to the limitations of model positioning, often can not be taken into account. From the actual sales of Euler's good cat, you can also feel that the performance of this "cat" is actually very comprehensive, there is no obvious shortcoming, coupled with the pleasing appearance, it is easier to make people fall in love at first sight. It is worth mentioning that 70% of the users who buy a good cat are female car owners, which is definitely recognized by "her".
Almighty, better understand "she"
With the gradual maturity of the development of the automobile market, the automobile has long been given a higher spiritual sustenance and cultural connotation from the initial cognition of "transportation tools", and consumers also have a more diversified market demand for automobile brands, product experiences and value concepts. With today's automobile market, the proportion of female consumers is getting higher and higher, many manufacturers will also design some new cars that are very in line with women's aesthetics when designing vehicles, whether it is the appearance or comprehensive performance can please them, but also the display of their own personality attitude.
The traditional automobile consumption market is dominated by men, but with the continuous change of consumption concept, more and more women's "opinions" have become an important factor in car purchase decisions, and in their view, their own cars of course have to make their own decisions. Especially under the dual influence of the rise of women's consumption and the trend of new energy outbreak, the category innovation advantage of Euler Good Cat has become more prominent, and has successfully converted the advantage into sales, becoming the first choice for more fashionable women to buy a car.
As a brand that focuses on women's groups, each of Euler's models has a unique "temperament" that attracts female consumers, especially in the slightly homogenized market, this refreshing design will indeed leave a deep impression at the "first sight", and Euler Good Cat is one of the most representative models. With its stylish retro design, high-tech interior atmosphere, intelligent interactive experience coupled with dexterous driving characteristics, you can find a lot of details that cater to "her" likes, and it is even smarter in simplicity.
All along, retro and modern these two styles have not violated the sense of harmony, retro fashion has always been one of the mainstream directions in the fashion industry, Euler good cat will be the two fashion elements just right, but to make themselves more unique charm. Cat's eye shape of the full LED headlights, retro body line curves, full of power wheel arch shape, flowing water curtain taillights with a full tail, presumably in front of this "cute cat", who can resist the seductive charm of "retro futurism".
Fashionable exterior design allows the majority of female users to "love at first sight", exquisite interior design can better reflect the female users for the ultimate, high standards of pursuit, two-color interior design to create a retro exquisite style that echoes the appearance of the shape; 3D-Mesh wrapping process interior, classical chrome paddle, seat suede and delicate texture plus diamond quilting, the details are more attentive; 7 inches + 10.25 inches HD duplex LCD screen, adding a sense of technology and futurism to its interior.
Under the blessing of Great Wall Motor's lemon architecture + coffee intelligent ecology, the safety configuration of intelligent cockpit, intelligent interconnection, intelligent assisted driving and comprehensive care is the highlight of Euler Good Cat, and the feature-rich ORA-Pilot Intelligent Assist allows Good Cat to have L2+ level performance, with 360 ° panoramic images, covering more daily driving scenes to achieve a more secure and worry-free driving experience. The 501 km NEDC cruising range of the same level and the fast charging performance of 30%-80% in 30 minutes do not have to worry about the performance.
Strong strength, full of confidence
As a car brand that "loves women more", the concept of "user-centric" may be the deepest core of the success of Euler's good cat car series. Nowadays, the women's market is becoming a new flashpoint, you can see that more and more luxury brands are gradually deepening the importance of this market segment, and among the independent brands and new forces of car manufacturing, Euler is doing a good job in this regard, which is also inseparable from its positioning.
As a new energy automobile brand under great wall, Euler relies on the advantages of great wall motor's strong financial strength, technical system, innovation ecology and other advantages, and is one step ahead in the research and development and design stage. Thanks to the continuous technology accumulation of Great Wall in the domestic automobile market, the "lemon platform + coffee intelligence" architecture, the new new energy three-electric technology, and the high-reliability quality assurance system are the foundation behind Euler's success. Of course, if you want to make a brand with its own characteristics, you also need to pay more keen insight into the market.
What kind of cars do female consumers really need? Seemingly simple problems, in fact, is the biggest test for the brand, especially for the main female group of Euler, but also the top priority of brand positioning and development. From model naming and styling style, to color selection, configuration trade-offs, etc., all choices are in line with the true preferences of female consumers.
Appearance, this must be in the first place, no "she" can refuse the temptation of appearance, retro fashion or cute and cute, Euler has done the ultimate in the market; function, rich configuration must be indispensable, basic functions and high value-added experience are indispensable, to create product value with intelligent technology; interaction, often women are more rational but the details are particularly picky, the quality of a car may be based on a small detail alone, can have a great impact on the heart of "her", The so-called interaction is not as simple as simple voice, intelligence, and car experience, but more reflected in the emotional level, such as careful reminders, car purchase experiences and heart-warming activities for female users, etc., and constantly use sincerity and warmth to touch these delicate female users to create more resonant perceptual value. Obviously, after several years of comprehensive insight into female consumers, Euler has delivered a satisfactory answer.
However, in today's automobile consumer market, car companies are becoming more and more inclined to women in marketing, design and sales, and the pattern of female automobile consumption market is also ushering in accelerated changes, and there is great potential for development in the future. As a car brand that "loves women more", Euler has established a deep emotional resonance with "them", thus shaping the perceptual value of the brand.
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