Mention of Ford Mondeo you must not be unfamiliar, especially the previous generation of models with the "Martin face", the first to open the B-class car sports design trend, not only attracted the attention of young users, that year's various car annual awards Mondeo almost all took over.
As time passed, more competitors continued to innovate, Mondeo also briefly faded out of the public eye, and product replacement was imminent. Just recently, with the opening of the Ford China Design Center, the new generation of Mondeo has officially ushered in the world premiere.
As the latest model of Ford's new design language "potential energy aesthetics", the new generation of Mondeo was born in the Ford China Design Center and is led by the Ford China design team.
It can be said that the new generation of Mondeo, positioned in the B+ class of high-end cars, is the first time that Ford's "potential energy aesthetics" family design concept has been applied to sedan products, and combined with The essence of Ford's design and the aesthetic preferences of the Chinese people, it is no exaggeration to show the temperament that a C-class luxury car should have - innovation, sense of technology, and refinement.
From the front face, the new generation of Mondeo inherits the classic design of Ford's octagonal grille, and the interior is covered with parametric design scales, each piece of shape, size, and angle are different, and from different angles, it can present a rich and delicate change of light and shadow.
Above the grille, a new through-type headlight has been added, which not only can give a variety of cool light language effects, but also widen the visual width, and the line continues to the side of the body.
It is worth noting that when we approach the vehicle unlock, the hidden door handle of the vehicle will be inductively popped out, and the 3D parameterized front face scale grille will show a state of breathing up and down, with the through-line headlights gradually lit up, creating a resonance of human-car interaction, very ritualistic.
In addition to the design of the front face, the design concept of Ford's "potential energy aesthetic" family is excellently utilized, and the new generation of Mondeo's more dynamic and dynamic design, which we believe is the body side.
From the body size point of view, the new generation of Mondeo length and width reached 4935 * 1875 * 1500mm, the wheelbase is 2945mm, the overall size has been significantly improved compared with the previous generation of models, of which the width has increased by 23mm, the length has increased by 63mm, and the shaft length ratio is as high as 0.597, properly a "long-legged Oba".
Moreover, the proportion of the front and cockpit of the new generation of Mondeo is the same as that of some luxury coupes, the side looks very stretched, with sharp lines, hidden door handles and large slipback design, the overall reveals a strong sense of sport, and the dynamics of the four-door coupe are more and more obvious.
After walking to the car, the duck tail design of the new generation of Mondeo tail and the three-dimensional taillight design are actually in line with the classic Ford models in history.
It can be said that the design of every detail of the new generation of Mondeo is in the service of the whole, taking into account the prominence of personality and making the whole harmonious.
In addition, thanks to the larger body size, the interior space of the new generation Mondeo will also be expanded to a certain extent, especially the leg and head space in the rear will be very spacious, so it has a leading occupant space.
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Overall, the new generation of Mondeo design is more confident, atmospheric and vibrant, but not too exaggerated, a good grasp of the degree of inheritance and innovation, both can see the classic details of the previous Ford Mondeo, we can feel that it is very different from Ford's existing products. The new generation of Mondeo also relies on Ford's "potential energy aesthetics" family design language to sound the clarion call of Ford's China 2.0 power car market.
Only from the visual perception, the new generation of Mondeo should be able to meet the aesthetic needs of most people, its B+ class high-end sedan positioning, creating a C-class car should be luxurious and exquisite, but also well meet the current new middle class for a high-end car expectations, but also without losing the sense of sport, youth and power.
However, whether the new generation of Mondeo can bring a new wind to the highly competitive mid-to-high-end car market, and truly get market recognition depends on the comprehensive product strength such as power and configuration. We will also continue to pay attention to more information about new cars in the future.