Recently, in Shanghai's largest used car trading market, Li Jia (pseudonym), a used car seller, told surging reporters that he would not take the initiative to collect new energy vehicles. "If there are no high-priced models, cheap cars will not easily hit him." Launch of "Hedge Buyback" in 612015
With the continuous improvement of the ownership of new energy vehicles in the mainland, the "retention rate" of new energy vehicles (second-hand car purchase price / new car guidance price at the factory) is receiving more and more attention: not only is the old car owner concerned, but also an important consideration for new car owners.
Is the retention rate of new energy vehicles really significantly lower than that of fuel vehicles? What is the current status of the new energy used car market? The surging news reporter recently visited the largest second-hand car trading market in Shanghai to find out.
50% off new cars?
"Shanghai Used Car Trading Center" is the largest used car trading market in Shanghai, where hundreds of used car merchants are gathered, and the scale of the exhibition car alone is as high as more than 3,000. The surging news reporter visited the market and found that in the huge market, there are very few new energy vehicles.
"20% off new oil trucks, 50% off new trams." Li Jia told the surging news that the retention rate of new energy vehicles is generally lower than that of fuel vehicles of the same level.
Li Jia introduced that the new energy models he recycled more are common models such as Tesla Model 3 and Roewe 550, and the age of the car is more than two or three years, "Domestic Tesla is the most valuable brand in new energy vehicles, cars within one year can be sold to about 60% of the new car guidance price, and the mileage of hundreds and thousands of quasi-new cars will probably drop tens of thousands of dollars." Other cars are indeed lower, I received a Xiaopeng quasi-new car with an original price of 190,000 yuan a while ago, and gave the owner more than 100,000, less than 110,000. It only added 10,000 or 20,000 to sell, because I had to get out of my hand early. ”
"We never take the initiative to collect new energy, of course, as long as the price is cheap enough, we can ask for it anyway," Li Jia said, "but we don't charge high-priced models, cheap cars are not easy to smash in the hand." ”
According to a market manager, there is only one merchant in the entire Shanghai used car trading center that makes a large number of new energy used cars. The reporter saw that the showroom of the merchant has both low-end models of Roewe, BYD and other brands, as well as luxury new energy vehicles such as Weilai ES8 and Tesla Model X. According to the store staff, although they also recycle and sell luxury new energy vehicles, the transaction is still dominated by models under 300,000 because it is "relatively easy to sell.".
Low battery life, difficult to charge
Vehicle retention rate is lower than the same price of fuel vehicles, second-hand car dealers are not willing to collect cars, in the new car market is in full swing of new energy vehicles, why to the second-hand car market has become a "hot potato"?
Pan Lei, an expert in the retention rate of the China Automobile Dealers Association and vice president of the independent second-hand car evaluation website "Jingzhen Estimate", told the surging news reporter that factors such as power battery technology, policies and supporting facilities, and market behavior have jointly affected the residual value of new energy vehicles.
Power batteries account for the largest proportion of the cost of new energy vehicles, generally higher than 30%, and account for nearly 50% in some models. But such an important component has been facing the problem of capacity decay. According to a person in the power battery industry, the actual mileage of the power battery of second-hand new energy vehicles is mostly less than 300 kilometers, which can only meet the short-distance commute. If you want to replace the old battery, the cost may be higher than the purchase price of the car.
Car companies' "value preservation and repurchase" is difficult to work
The low retention rate has "dissuaded" some consumers who are willing to buy a car, which has also brought a lot of distress to car companies, so many car companies have launched a "value preservation repurchase" policy.
The so-called "value preservation repurchase" is simply that the car company recycles the brand vehicle from the owner at a price higher than the market price in accordance with the agreement at the time of purchase, so as to provide protection for consumers to sell the car in the later stage.
However, Pan Lei does not agree with this behavior, "In 2022, when it comes to value preservation and repurchase, our views are different from last year." After a period of practice, we found that the value-preserving repurchase is actually difficult to cash. The buyback has certain restrictions on the condition and age of the car, and the coverage of this program is very narrow, and most car owners cannot enjoy it. ”
He believes that if the manufacturer buys back the vehicle, it will actually only transfer the contradiction and not fundamentally solve it. How to dispose of the recovered car is also a new problem. "In terms of maintaining the retention rate, the most important thing for new energy vehicle companies to improve is some short-sighted service policies, such as the establishment of this 'first owner's rights and interests' threshold, which is the biggest harm to the retention rate of new energy vehicles."
Cancellation policy for 2017
Pan Lei said that second-hand car trading is a market behavior that should be handed over to the market itself and should not be subject to policy interference. "Price levels don't directly hinder the trading of used cars. There are also models with low maintenance rates in fuel vehicles. Only when the condition and price of the vehicle are unknown, the price level will hinder the trading of used cars. Models with lower maintenance rates lower the threshold for early adopters. In a sense, they will also promote the popularity of fuel vehicles. "And the development of the new energy market.