Recently, a number of news shows that many head MCN institutions such as Make a Friend, Mei one, TVB and so on have repositioned Tmall Double 11, and several major head live broadcast rooms have invested more in this year's Double 11, and the goal is also greater, and they are full of confidence in this year's Double 11.
On October 10th, the employee who made a friend broke out on the pulse that this year's double 11 Luo Yonghao will sit in Taobao live broadcast throughout the whole process, and it will start broadcasting almost every other day, and the welfare mechanism will play the whole double 11 field, and the commission to complete the double 11 live broadcast will exceed a small goal.
In addition, at the press conference for the second anniversary of making a friend to enter Taotao, its vice president Cui Dongsheng told the media: Make a friend in TaoTao for 2 years, the live broadcast time has exceeded 12,300 hours, served nearly 9.72 million consumers, and the turnover reached 3.8 billion, and reached cooperation with more than 4,500 new brands to achieve strong growth in quality pallets. According to data from Lianshang.com, the revenue of making a friend in the first half of 24 years alone reached 622 million yuan, and the sales of Taobao live broadcast increased significantly year-on-year.
Sources close to TVB also posted the schedule of the live broadcast room in the community, because, this year, TVB will introduce a group of Hong Kong stars into Taotao, and Emperor Li Yaoxiang was rolled up until the early hours of the morning to practice Mandarin, in addition to inviting Hu Dingxin, Chen Hao and other veteran artists, it is reported that this year's double 11TVB live broadcast room will also increase investment in red envelopes.
Sources close to the beauty ONE team directly broke out that this year's Tmall Double 11 brand investment is extremely hot, and domestic first-line beauty brands also collectively choose Li Jiaqi's live broadcast room with professional quality. In addition, the news also said that this year's investment in the United States ONE is higher than in the past, and the company has prepared a red envelope budget of 500 million during the double 11 period, which is planned to be distributed within 2 days of the start of the double 11, and everyone can participate 30 times, and the highest can grab more than 1500 yuan.
In addition, the live broadcast rooms of Taobao head anchors such as Bee Surprise Club and Chen Jie Kiki have also been revealed one after another, and the growth target set this year is higher than last year.
In order to complete this year's high growth target, the head live broadcast room has rolled up red envelope benefits, price mechanisms and service guarantees in the live broadcast room.
Make a friend launched welfare policies such as "Million Deposit Red Envelope Rain" and "Large Buy-Back Red Envelope", TVB will also increase investment in red envelopes in the live broadcast room, Li Jiaqi's live broadcast room even directly took out a red envelope budget of 500 million yuan, and the head live broadcast rooms such as Bee Surprise Club and Chen Jie Kiki have also introduced various welfare subsidies, with the blessing of various red envelope benefits, this year's Double 11 Taobao live broadcast is expected to usher in a big explosion of transactions.
According to media reports, driven by the stock market, the National Day holiday ushered in a peak of tourism consumption, coupled with the introduction of various policies to boost the economy, which is a rare good opportunity for businesses. Many businesses said that this year's top anchors have increased their investment, and they must follow the footsteps of the head anchors and seize the last wave of promotions this year.
On October 12, Jia Luo, vice president of Alibaba Group and president of Tmall Business Division, said at the Tmall 11 press conference that as an important booster of the consumer market, Tmall 11 will work with brand merchants to create more quality increments. According to reports, the platform will invest tens of billions of traffic to bring greater business growth to merchants, and as of now, the number of Tmall 11 product registrations far exceeds expectations.
The second half of live e-commerce will move towards the era of quality. Under the new situation of the development of live broadcast e-commerce, Taobao Live will become a new trend in the industry to form a joint force of quality pallets and professional anchors. The head live broadcast room has a heavy position on Double 11, increased investment, and is full of confidence in growth.