During the Spring Festival of the Year of the Snake, Huangpu Cultural Tourism will hold a special event for the 2025 Huangpu New Year at the Huangpu District Tourism Public Service Center (Shanghai International Visitors Center) in conjunction with the national mobile game IP "Peace Elite". With the theme of "Surrounded by Good Fortune and Good Fortune", the event not only promoted the integration of traditional culture and modern trends, but also demonstrated the profound cultural heritage and innovative atmosphere behind Huangpu District as a cultural gathering place in Shanghai.
Coser降临,新春互动惊喜连连
Recently, in front of the Nanchang Road Tourist Information Service Center, a unique flash mob activity attracted the attention of many citizens and tourists. The game's official Cosers, wearing helmets, equipment, and holding New Year red envelopes, suddenly appeared in the crowd and sent full New Year's wishes to the citizens and tourists who passed by. The wonderful performance and enthusiastic interaction of the cosers instantly ignited the atmosphere of the scene, effectively improved the stay time of tourists in the region, and fully demonstrated the vivid vitality of the region's diverse culture.
"It's rare to see your favorite characters come to reality, it's a dream linkage with the second dimension! I just took a photo with a little brother Coser, he was dressed up very cool, but he was actually very enthusiastic, and he gave me a red envelope, I felt full of blessings! A post-10 tourist at the scene said excitedly. The flash mob event lasted for an hour, during which it attracted a large number of citizens and tourists to stop and watch, and everyone took out their mobile phones to take photos and upload them to social media, further expanding the influence of the event.
Red envelopes are delivered, and there is a lot of good luck in collecting stamps
In addition to the above-mentioned wonderful flash mob activities, this welcome event also set up a special New Year blessing interactive experience link of "collecting blessing medals, receiving red envelopes, and receiving good luck". Before February 5, 2025, citizens and tourists can receive a customized version of the Huangpu map for free at 8 tourist information centers in Huangpu District. After arriving at the designated location to check in, citizens and tourists can contact the staff of the corresponding point for stamping, and after collecting all the stamps, they can draw the joint New Year blessing red envelopes of Huangpu Cultural Tourism and mobile game IP, and exquisite game peripherals, merchant coupons, mysterious gifts, etc. will be randomly placed in the red envelopes to convey full of good luck for the New Year. These red envelopes are beautifully designed, cleverly using the embellishment of digital IP culture to add new vitality to traditional Chinese culture, and create a more unique Chinese New Year atmosphere in a more fashionable and trendy form.
"We hope that through this form, we can show the strong New Year flavor of 'Huangpu is the most Shanghaiy' from multiple angles, so that global tourists can experience the charm of modern trends while experiencing traditional Chinese culture. This cooperation with the national mobile game IP is an active attempt to explore a new path for the integration of culture and tourism using digital language. The relevant person in charge said.
At present, the blessing red envelope activity is still being distributed, and citizens and tourists are welcome to come and explore. In the future, Huangpu District will continue to explore a new model of cultural and tourism integration, attract more domestic and foreign tourists through more innovative experience activities and high-quality cultural content output, and promote the high-quality development of the regional cultural tourism industry.
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