On October 14, the 2024 Double 11 Shopping Carnival officially kicked off, and the live broadcast room of Jingdong Supermarket announced its participation in the war on the same day as Li Jiaqi, a subsidiary of Alibaba. At the same time as Li Jiaqi's daily live broadcast, the live broadcast room of Jingdong Supermarket was also launched simultaneously, selling the same goods, and providing a 9% discount on the basis of Li Jiaqi's same price.
"FMCG" learned that Li Jiaqi's live broadcast room adopts a pre-sale model, while Jingdong Supermarket's live broadcast room adopts spot sales. This year's Double 11, Jingdong Supermarket's live broadcast room not only sold goods at the same price as Li Jiaqi, but also issued additional 9% off coupons to make the price more competitive. According to relevant people from JD.com, the reason why the live broadcast room of JD Supermarket can achieve lower prices is because it abandons the middleman link and reduces costs through large-scale procurement and self-built logistics systems, so as to give profits to consumers and partners. At the same time, JD.com's strict standards also ensure the quality and service of goods.
With the intensification of the e-commerce war on Double 11, various promotional activities launched by major platforms have brought real discounts and convenience to consumers. In this shopping spree, consumers can not only enjoy lower prices, but also experience better service and a more convenient shopping process.