Can't help but say a few words: how do used car dealers survive the cold winter under the epidemic? (Resolutely not deleted)

Lao Pan explained the reasons for yesterday's release and deletion:

This article is from the hand of a little brother, I personally feel that the writing is quite real, from the perspective of a second-hand car practitioner to see the actual situation facing the current second-hand car dealers, but also wrote out the voice of the practitioners, it should be worth sharing.

Originally, it was released yesterday, and many friends reprinted it, but it was eventually deleted. Many friends private message asked me why I deleted, here I also explain, the original author put a photo of a local used car trading market, my personal understanding is the industry in the local landmark bar, no big problem, and the content of the article did not mention any content about the second-hand car trading market, it is to maintain the principle of respect for the original direct copy over. Unexpectedly, the market leader and his subordinates repeatedly asked not to put their market photos, and finally deleted the article because of the emotional face (too lazy to argue).

Delete it once, who called us this number of influence so big grin (entertainment, ha, are relying on the support of friends, more likes, more messages, more forwarding).

Start again, the effect is better, good things are still worth sending again, for friends in the industry to share and discuss.

(The photo is taken by myself, there should be no one to ask for deletion, welcome to use, rest assured to read)

Text | Little handsome car time

See a question: used car dealers are facing a wave of closures? Can't resist saying two words. Since the outbreak of the epidemic in March 2022, the used car trading market seems to have pressed the pause button, and sales have been very dismal! The huge second-hand car trading market, you can't see a few people a day, walk to the familiar friend's store, are peers chatting, and there are only a few customers.

In recent times, chatting with many peers, reflecting the anxiety, venue fees, inventory costs, labor costs and other expenses, the key is the expectation of the future, do not know when the market can pick up. After the epidemic in 2020, the sales volume of the domestic second-hand car market did not decline but rose, but since the second half of 2021, in the face of several repeated epidemics, coupled with the impact of the international environment and economic environment, peers have shown more anxiety. Second-hand cars are high-priced, low-frequency commodities, and the impact of the external environment, epidemic situation, and new energy on the second-hand car industry is still relatively large. In this case, how should the used car dealer survive smoothly?

1, now do not go to the high price to get a car. In the absence of the epidemic and good circulation, the competition is large, and the high sells high, even if the profits are low and the profits are low. The reality is: now it is a buyer's market, no one knows where the bottom is, and who to sell it to? Recently, several friends from the car dealership talked to me, and everyone told each other their hearts: since the outbreak of the epidemic this year, a total of single-digit cars have been sold (our new car 4S store is no exception, and sales have fallen very badly). The entire used car market does not see a few customers a day. If there is a peer in the market group to buy what vehicle, more than a dozen people privately sent docking recommendations, and then directly received the car payment record screenshot to you: Brother, the cost is here, you look at the arrangement! When the market is good, the car is the uncle, and a car does not earn enough to love to sell or not to sell. Now, the other way around.

In fact, the epidemic ban is on the one hand, and the impact on the economic level is even greater. Consumers who have money in their hands should buy or buy, but the mortgage probability is much smaller (there is no place to invest in a lot of money that does not require interest), so that the profit of the financial part of the car dealership is compressed. Customers who have no money really can't get money, our company (4S store) several customers have paid a deposit, the car arrived, the customer has no money to pay the final payment to pick up the car.

So hold on, don't fight with peers in the volume of the price, get it, and give up if you can't get it. I don't know if I can make or lose money.

2, the car dealer who has a lot of cars in his hand, if he can't hold it, he must cut the meat. A friend of mine sold a Rouse in early April, and guess how much you made? Loss of 500,000 !!! Yesterday I told me that I sold a Range Rover and lost 80,000. Ordinary consumers really don't understand, the second-hand car industry used to be very violent, and now the car dealer sells a car to tell you how much experience he has made and how much money he has lost, maybe no one believes it, but this is a helpless move in real situations. If you really can't bear it, you have to lose it, don't carry it until you can't hold on to the broken capital chain.

3. Have surplus grain in hand. Look at Shanghai, because in our southern or eastern coastal cities, there are a lot of car dealers who run Shanghai to get cars - there are many sources of cars, and the price is relatively easy to grasp. Shanghai is now the epidemic has not been unsealed, after the unsealing, we will see it, how many unsustainable car shops in Shanghai should throw goods out, which will definitely affect a wave of market. Therefore, even if the car dealers do not have to cut meat, the position in their hands should not be too full, and they must prepare ammunition for the post-epidemic market. I am a senior second-hand car industry big brother, looking for me to drink tea for 2 hours, during the period received 3 phone calls to ask him if he wanted to collect XX car, in exchange for before, the price was quoted out to prepare to see the car, now it is thunderous - after the price is quoted, there is a sentence: the price is this price, but I do not collect the car now, you ask others again. He is now working the day and taking a day off (but people are not idle, talking to old friends everywhere to see if they can collide with any spark of thought).

4, domestic new energy vehicles, new car sales are getting better and better, second-hand new energy vehicles are recently hard currency. We have several local car dealers who specialize in new energy vehicles: specializing in new energy vehicles such as Edamame 3 and Xiaopeng, people have eaten the dividends of rising oil prices, and when others can't sell, their profits on a car are still very objective. In the past, many car dealers rejected new energy second-hand cars will be a trend, and they can no longer hang on a tree of fuel vehicles. Let's not say that we take the initiative to transform all of them into new energy second-hand cars, that is unrealistic, at least we can't say that there are new energy vehicles that report to push out directly, swing their hands and say no, and start to study new energy vehicles.

5, the self-media platform or to develop, increase the channels to obtain customers, never too late. The traditional used car network platform has become more and more ineffective, the platform fee is more and more expensive every year, more and more people use it, and the precision traffic is getting less and less. Now everyone buys a car no longer just stares at the original few car platforms, the car channels and content of various self-media platforms are becoming more and more abundant, and the unspoken rules of the industry are also exposed more and more. Every city in the country has a local big V, and if you want to break through the siege, you have to study the curve to overtake. Don't talk about overtaking, try to catch up. In other words: even if you don't trade through self-media, you have added a personal skill.

6. Serve old customers well. During the epidemic period, everyone is not happy, as an old bird in the industry, in addition to discussing and learning with peers and big guys, don't forget the countless old customers you have served, the care and greetings at this time may be the link that pulls you to the next transaction.

Darkness will always pass, dawn will always come, don't die, don't be too pessimistic. The flexible playing style of the second-hand car dealer and the small strong temperament that cannot die will eventually overcome everything.

I hope that the epidemic will pass as soon as possible and Guotai minan will be safe.

WeChat public number: used car wisdom Pan Pan (id: carman228)

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