Source: e Company ID: lianhuacaijing
The high heat of the new energy vehicle market is still continuing. In particular, the recent "price increase tide" set off by many car companies has made consumers pay more attention to the dynamics of this market. At the same time, the problem of the retention rate of new energy used cars has also attracted the attention of many people inside and outside the industry.
Compared with the hot sales of new energy vehicles, the second-hand car market for new energy vehicles is relatively cold.
Mr. Li, who lives in Beijing's Chaoyang District, told the Securities Times E Company reporter that the average three-year retention rate of the new energy vehicles he bought was only 40%, and through the actual assessment in the second-hand car market, he planned not to consider selling or buying for the time being.
For a long time, due to the generally low retention rate, the circulation rate of new energy vehicles in the second-hand car market has been relatively slow, which has also hindered the replacement and upgrading of new energy vehicle owners to a certain extent.
Recently, the "rising tide" of new energy vehicles has struck, will it simultaneously increase the retention rate of new energy vehicles? In turn, driving the heating up of the new energy used car market?
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The retention rate of new energy vehicles has risen collectively
Industry analysts said that there are several reasons for the general low retention rate of new energy vehicles. On the one hand, the power battery occupies most of the cost of the vehicle, and when the power battery decays, the overall value of the vehicle will also be greatly reduced.
On the other hand, most of the car companies in the market at present provide charging, warranty, maintenance, roadside assistance and other rights for the first car owners, while second-hand car owners cannot enjoy the above rights. This has also greatly affected consumers' enthusiasm for buying new energy used cars.
However, recently, affected by factors such as rising raw material prices, the price of power batteries has generally increased, and downstream car companies have increased prices.
As of the time of this reporter's release, more than 70 mainstream new energy models in the market have been raised in price, ranging from 1,000 yuan to 10,000 yuan.
Will the rise in the price of new energy vehicles lead to an increase in the retention rate of new energy vehicles?
According to the "2022 · Q1 China Automobile Retention Rate Ranking shows that compared with the same period last year, the one-year retention rate of new energy vehicles has generally increased.
The report shows that the top three pure electric cars with a mileage of more than 400 kilometers in 1 year retention rate are Tesla Model 3, Porsche Taycan and Xiaopeng P7. Among them, the retention rate of Tesla Model 3 is as high as 79.58%. It is reported that in the same period of 2021, the one-year retention rate of Tesla Model 3 was 67.43%, an increase of 12.15 percentage points year-on-year.
In addition, the one-year retention rate of shortlisted models such as BYD Han EV, Euler Good Cat, Tesla Model S, Feifan Automobile ER6, Chery Automobile eQ1, Euler Automobile Black Cat, Andra Automobile White Cat also exceeded 66.09%
Among the one-year retention rate of pure electric SUVs with a cruising range of more than 400 kilometers, the proportion of Chinese brand cars is higher, and 8 models have been shortlisted. Among them, the one-year retention rate of GAC AION Y ranked third, at 76.20%, and the one-year retention rate of FAW Hongqi E-H59, which ranked tenth, also reached 66.49%.
In the list of one-year retention rate of pure electric vehicles with a mileage of less than 400km, SAIC-GM-Wuling achieved "hegemony" through four models, of which saic-GM-Wuling Hongguang MINI EV had the highest one-year retention rate of 75.92%.
According to an analysis by insiders of the Auto Finance and Retention Rate Research Committee of the AutoMotive Industry Branch of the China Council for the Promotion of International Trade, as the "cake" of the new energy vehicle market becomes bigger and bigger, car companies that want to share the "cake" will go forward to compete for market share. The new energy market pattern has also changed from the original Tesla to a "multi-strong competition" trend, the head market pattern changes rapidly, and the second camp of new energy is also catching up fiercely. As "market dominance" gradually becomes the main driving force, the sinking of new energy channels is obvious, consumer demand is released steadily without relying on policies, and the market pattern will continue to accelerate its evolution. These favorable trends have led to a collective increase in the retention rate of new energy vehicles.
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According to the analysis of other insiders, the increase in the retention rate of new energy vehicles is related to the improvement of the brand strength and product strength of various new energy vehicles in recent years. The rise in the price of new energy vehicles in the short term cannot directly drive the change in their retention rate.
The retention rate of Chinese brand cars has attracted attention
For a long time, consumers have been very concerned about the retention rate of cars, which directly involves the replacement and sale of vehicles. Therefore, many consumers prefer to buy products with a higher retention rate.
In recent years, with the overall improvement of Chinese auto brands, the quality of their products has also been greatly improved. Especially in the field of smart electric vehicles, Chinese car brands have obvious first-mover advantages. Therefore, in the "2022 · After the release of the Q1 China Automobile Retention Rate Ranking, many consumers have focused on Chinese car brands.
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The list shows that the top of the 3-year retention rate of Chinese brand cars is Lynk & Co 03, with a retention rate of 60.56%. At the same time, geely automobile and Changan automobile models are also shortlisted, and the average retention rate is at the level of 57%.
In the list of Chinese brand SUVs with a 3-year retention rate, Great Wall Motors has the most models shortlisted, of which great wall motor Haval H9 has the highest retention rate of 65.53%, followed by Great Wall Motor Haval H2 with a retention rate of 62.17%.
Although compared with foreign brands, the retention rate of Chinese auto brands still has some room for improvement, but compared with before, the retention rate of Chinese auto brands has shown signs of an overall increase. Especially in the car market under the impact of the epidemic, the overall retention rate of Chinese auto brands has shown a relatively stable state.
According to the "March 2022 China Automobile Retention Rate Report" released by the China Automobile Dealers Association, recently, due to the impact of the epidemic, the new car delivery cycle has been extended, resulting in many consumers postponing the replacement plan, in March this year, the circulation speed of second-hand cars has slowed down significantly, the price reduction of second-hand cars has become a common phenomenon, and the corresponding retention rate has also declined, while SAIC MG, BYD and other automobile brands, due to the relatively high proportion of their new energy vehicles, have achieved a counter-trend increase in the retention rate of their products.
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