New energy vehicles are facing a new era of brand marketing

China Youth Daily Client News (China Youth Daily, China Youth Network reporter Ren Mingchao) On January 5, the 2022 Driving New Energy Vehicle Influence Forum with the theme of "Creating New Opportunities and Wisdom to Enjoy the Future" was held in Haikou, Hainan. Zhao Yang, vice president of the China Council for the Promotion of International Trade, said in his speech that China's new energy vehicles are facing a new era of automobile brand marketing, and youthfulness and intelligence have become the new labels of automobile enterprises.

Zhao Yang believes that how to accurately reach consumers, how to quickly understand market changes, help new energy vehicle users solve pain points, and provide users with more advanced products and services are very important.

Huang Weiyuan, vice president of Baidu, pointed out that the current new energy automobile industry is in an era of major changes, market competition is intensifying, and Baidu is also realizing the triple "evolution" of evolving from traffic ecology to industry ecology, evolving Baidu's national matrix into opening and closing, and driving content ecological evolution.

A set of data disclosed at the forum shows that China's new energy vehicle sales from less than 10,000 in 2011, to the first breakthrough in 2018 to exceed 1 million, and then to 2021 exceeded 3 million, each breakthrough marks the industrial development to a new level, behind which is the all-round progress of the industrial system and the continuous improvement of the development environment, of which brand building and user operation are also indispensable.

Source: China Youth Daily client