In the past ten years, the domestic automobile market can be said to be surging, and one joint venture car company has entered the Chinese market, some of which are proud of the spring breeze, and some of which have left the market. Dodge, Rams, Chrysler, Fiat, Hummer, GMC, Opel, Renault, Suzuki, Seat, Saab, already have more than 10 car brands, for a variety of reasons, exited the Chinese market, the next five years, who will be next?
1、DS
This brand, which is called a goddess in French, has been ridiculed by many netizens in Chinese language in China. From 2013, Changan PSA put into production of the DS brand, its annual sales have never exceeded 30,000 vehicles, from 2013 to 2019, Changan PSA has accumulated losses of more than 4.9 billion yuan. Finally, in 2020, Changan PSA was fully controlled by Baoneng and became a wholly owned subsidiary of Baoneng.
Although the PSA level claims that DS well-known brands will not withdraw from the Chinese sales market, however. DS's nationwide agents have been reduced from 211 to only 80, many regions have no dealers, and Baoneng is currently difficult to protect itself, in this case, the withdrawal of DS may already be a sure thing.
2、JEEP
Once synonymous with SUVs, but also many people's dream car, Beijing Jeep 212 is a derivative of the JEEP model, once popular all over the country, in 2017, JEEP still has 220,000 annual sales, but by the whole year of 2021, GAC JEEP's cumulative sales of only 20123 vehicles, compared with 40513 vehicles in the same period last year, down 50.33% year-on-year.
The decline of the JEEP brand is because of word of mouth, the impact of word of mouth often has a lag, it takes 3-4 years to reflect in sales, and JEEP because of high pricing, high failure rate, poor quality control, off-road capabilities are over-publicized, double clutch transmission problems are serious and so on, sales plummeted, and JEEP looks like there is no hope of turning over, exiting the Chinese market may be its best destination.
3. Acura
In 2021, Acura's total sales in the United States were 157,408 units, an increase of 14.9% year-on-year, so guess how many Acuras sold in China last year? The answer is 6554 units, less than 10 days of sales of a popular model. In recent years, Acura's sales have not been good, 985 in 2017, 10249 in 2018, 15402 in 2019, and 11940 in 2020.
For comparison, Cadillac sold 232823 in Chinese mainland in 2021, Lexus 219172 and Volvo 171,680. Acura sells badly, not because of product strength, in fact, Acura's products actually have many highlights, but in terms of brand marketing, product design, channel construction, Acura has many problems, and Honda's hot in the domestic auto market, high-end Honda Acura is struggling, I don't know how many years Acura can support it?
4. Skoda
Once a Czech national car brand, since it was acquired by Volkswagen, although there is also a honeymoon period, but these years are Wang Xiao'er's New Year, a year is not as good as a year. In 2021, Skoda sold 70,000 vehicles in China, down 58% year-on-year compared to 2020.
Skoda under the umbrella of Volkswagen, has always been considered a cheap version of Volkswagen, the three major pieces are basically the same, interior, workmanship, design and configuration are different, Volkswagen also seems to be deliberately maintaining this high and low sequence, so many Skoda models, design old, cheap interior, this strategy, in the previous few years, Volkswagen brand is high, the brand premium is higher in the case of a high can still work, but in recent years, Volkswagen is in a large terminal discount to survive, the same powertrain, the price difference is not much, Why not choose a more well-known public? Coupled with the rise of independent brands and the strength of Japanese brands in recent years, the living space of Skoda has been sharply compressed, and withdrawing from the Chinese market may be the fate of this century-old brand.
5. Infiniti
According to the data, from January to November 2021, Dongfeng Infiniti's cumulative sales in the Chinese car market were only 7691 units. This model, which has been ridiculed by domestic car fans as a luxury version of Chery, has been tepid since entering China, with 48,000 vehicles in 2017 already being The highlight of Infiniti, and since then, sales from 2018 to 2020 have been 44,000, 35,000 and 25,000 respectively, and even less than 10,000 in 2021.
Infiniti's sales are dismal, there are many reasons, the lack of new products, slow pace of product replacement, lack of competitiveness of products, frequent quality problems, lack of brand building, etc., but also with the original Nissan Ghosn's drastic reform, from the technology Nissan to cheap Nissan, so that Nissan lost its technical advantages. Infiniti's brand has always given consumers a feeling that they do not have their own unique technological advantages.
Last year, I had a hard time finding a spokesperson, and I overturned the car again, and the real thing was that the house leaked and rained overnight.
Recently, Dongfeng Infiniti, as an independent business headquarters, was incorporated into dongfeng Nissan's management system. Perhaps with the help of Dongfeng Nissan's strong system and marketing capabilities, Infiniti may be able to find a glimmer of life, otherwise, what awaits Infiniti can only be eclipsed.
These five car brands, it can be said that they are difficult brothers, some are afraid that it is difficult to support until 2023, buy their cars, I advise you to think twice, really want to quit China, then after-sales maintenance is a troublesome thing.