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It is said that the car market in 2021 is difficult, but the luxury car market is still very popular, and it is reasonable to think about it, after all, owning a luxury car is everyone's dream!
In fact, to be honest, compared to the sales of ordinary brands, luxury car sales are always elusive, and you never know what "surprises" it will give you. After entering 2022, all kinds of inventory is a must have, and in the thousands of calls of the people, the sales of the annual luxury brand and its models have finally come, it is really a few joys and a few sorrows, although they look bright and bright on the surface, but the survival pressure behind it is greater, and all kinds of overtaking have become the main theme, let's take a look at it!
Different from the past, this time the data comes from the number of insurances, different channels or different data, everyone has a number in mind. Well, back to the point, first of all, in the field of luxury brands, the status of BBA has always been unshakable, and the competition is only within them, and according to the latest data, the BMW brand has accumulated sales of 821,000 vehicles throughout the year, an increase of 8.3% year-on-year, becoming the only brand in the first-line brands to achieve positive growth, and the champion is naturally it.
In addition, BMW also occupied the top and second place in the model sales list, of which the BMW 5 Series won the championship with a result of 185,480 units, the BMW 3 Series won the second place with 183695 units, an increase of 8.0% and 9.4% respectively, and the BMW X3 in the SUV market increased by 11.7% year-on-year to 152,000 units.
Although bmw has been a bit of a sword in design in recent years, especially the "big nostril" forward grille has been complained about, but this does not prevent people from liking it, and sales are a good proof.
In contrast, the gap between Mercedes-Benz and Audi and BMW has widened further, with the two falling 3.6% to 739425 and 5.5% to 691008 vehicles respectively, so that none of its cars have sold Tesla Model Y, which is really a bit "hurt".
It is reported that the main reason is due to the shortage of chips and components, resulting in serious limitations in production capacity, but BMW has become an exception? In addition, it is worth mentioning that BMW's global sales have also surpassed Mercedes-Benz, which is the first time in five years!
In the lineup of second-tier luxury brands, the previous ranking has also been broken. In 2021, Tesla delivered 322,000 new cars in China, an increase of 118.7% year-on-year, which is an enviable increase!
With this report card, it successfully ranked first among the second-tier luxury brands, of which the Model Y delivered 170592 vehicles throughout the year, the Model 3 delivered 151232 vehicles throughout the year, and the sales data directly competed with the BBA.
It has to be said that Hongqi has indeed become the leader of its own luxury brands, and it has achieved 272,000 vehicles in front of the major giants, surpassing Cadillac and Lexus, an increase of 43% year-on-year, which is not easy.
And its best sales are still Hongqi HS5, the cumulative sales of 125077 in 2021, ranking eleventh in the list, 2022 to work harder to squeeze into the top ten should not be a dream, after all, now the road is more and more Hongqi cars.
With the continuous heating up of the domestic new energy market, the new forces of car manufacturing have ushered in a new stage of explosive growth, especially the ideal and Weilai have achieved impressive results, the ideal ONE annual sales of 91314 vehicles, a year-on-year increase of 172.6%, a brand of a car to carry all; Weilai is currently deliverable ES6, EC6, ES8, the three models are showing an upward trend, especially EC6 soared 529% year-on-year, how can this not make traditional luxury brands anxious?
As the hegemons of the former second-tier luxury brands, Cadillac and Lexus ranked sixth and seventh, with Cadillac increasing by 2.5% year-on-year to 233,000 units, although the base was not as good as the BBA, but it also set a new record for sales in China.
As for Lexus, the decline is serious, its insurance in China during the year was 219,000 vehicles, down 6.8% year-on-year, down three places compared with 2020, it seems that the Japanese car in 2021 in China is indeed not good.
Volvo, famous for safety, also achieved 172,000 vehicles in 2021, a slight increase of 0.6% year-on-year, which can grow very well in a competitive environment, of which XC60 as the main model sold a total of 64,840 vehicles, but behind the gloss, how long can the "price for volume" continue?
Looking at Lincoln Motors, since it began to be domestically produced, adventurers, navigators and aviators have flourished with cost-effective sales, and this trend may continue in the future.
Finally, having said all this, the foundation of BBA in the luxury brand market is still very strong, and in the absence of major changes, it is really too difficult for other brands to surpass them in the short term!
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